Claudia Barrera

Claudia Barrera Email and Phone Number

| Managing Director | Business Unit Director | Regional Segment Director | New Business Development | B2B | LATAM |
Claudia Barrera's Location
Bogota, D.C., Capital District, Colombia, Colombia
About Claudia Barrera

Experienced Director with a demonstrated history working with B2B customers and professional channels in CPG companies. Regional and local experience driving growth in Latin America. Skilled in Subsidiary, Business Unit, Segment and Marketing management. Experience in food service, food & beverages, hygiene products, safety supplies, and cosmetics.A passionate, visionary, and creative leader willing to help companies in their transformation and growth acceleration. Skilled leader with influence to drive throughout the organization disruptive and high-impact strategies and turn them into actionable plans aligning and fulfilling stakeholders' expectations, leading business turnarounds, creating and executing innovation plans, and leading marketing and business strategies. P&L responsibilities from sales to EBITDADynamic, influential, and people-oriented leader recognized for motivating and developing teams and aligning them around a shared sense of purpose and common goals in a high matrix environment. #leadership, #innovation, #futurism, #business, #marketing, #digitalmarketing, #digitaltransformation, #selling, #talent

Claudia Barrera's Current Company Details

| Managing Director | Business Unit Director | Regional Segment Director | New Business Development | B2B | LATAM |
Claudia Barrera Work Experience Details
  • Rational Ag
    Managing Director Colombia Subsidiary
    Rational Ag Nov 2021 - Mar 2023
    Achieve sales and profitability targets for the subsidiary. Lead the Sales, Marketing, Finance, HR, Customer Service and Technical Service teams. Responsible for the P&L. Define and implement the growth strategy for the subsidiary for the next three years and the new structure aligned with the growth strategy.
  • Team Foods
    Business Director, Bakery & Food Service Unit
    Team Foods Apr 2018 - May 2020
    Bogotá, Distrito Capital, Colombia
    Responsible for the financial objectives and the execution through sales, marketing, capability, and technical service teams. P&L accountability managing from volume to operating profit. Business Strategy definition for next five years and implementation. Maximize the ROI to free up resources for strategic investment. Market segmentation and Go to Market model definition. Pricing strategy. Value propositions and product portfolio acceleration. Hire and promote top talent to strategic positions.
  • Team Foods
    Business Director, Food Service Unit
    Team Foods Aug 2016 - Apr 2018
    Bogotá, Distrito Capital, Colombia
    Responsible for the financial objectives and the execution through sales, marketing, capability, and technical service teams. P&L accountability managing from volume to operating profit. Business Strategy definition for next five years and implementation. Maximize the ROI to free up resources for strategic investment. Go to Market model definition. Pricing strategy. Value propositions and product portfolio acceleration. Sustainability and used cooking oil collection program. Hire and promote top talent to strategic positions.
  • Kimberly-Clark
    Regional Business Director, Andean Professional Unit
    Kimberly-Clark Mar 2014 - Aug 2014
    Bogota, Colombia
    Member of the KCC Andean board. Responsible for the financial objectives and the execution through sales, marketing, capability, and technical service teams. P&L accountability managing from volume to operating profit. Business Strategy definition for next five years and implementation. Lead the Salesforce CRM Project implementation for the region. Maximize the ROI to free up resources for strategic investment. Hire and promote top talent to strategic positions.
  • Kimberly-Clark
    Regional Marketing Director, Latam Industrial Segment
    Kimberly-Clark Nov 2012 - Mar 2014
    Bogota, Colombia
    Responsible for the Industrial Segment vision and marketing strategy, portfolio management, innovation pipeline, segmentation, customer journey, communication, and brand strategy for Latin America. Oversee M&A processes within the business lines. Deeply understand local industrial customers, influencers and, employees and disseminate this understanding in business and new business opportunities. Collaborate with and engage cross-functional partners (R&D, supply chain, manufacturing, vendors, packaging) to ensure product innovation is brought to life on time and with quality.
  • Kimberly-Clark
    Regional Business Director, Andean Professional Unit
    Kimberly-Clark Apr 2012 - Nov 2012
    Bogota, Colombia
    “Cross Border Assignment”, top talent program. Responsible for the financial objectives and the execution through sales, marketing and capability teams. Quickly grasp the key business drivers, seeing hidden value in the business and how to leverage or unlock it. Be part of the Andean Board. Deep customer and channel understanding.
  • Kimberly-Clark Latin America Operations
    Regional Marketing Director, Latam Workplace Business
    Kimberly-Clark Latin America Operations Jan 2008 - Apr 2012
    Bogota, Colombia
    Responsible for the personal protection equipment and disposable wipers categories for Latin America. Vision and strategy development, portfolio management, innovation pipeline, segmentation, customer journey, communication, and brand strategy for Latin America. Oversee M&A processes within the business lines. Deeply understand local industrial customers, influencers and, employees and disseminate this understanding in business and new business opportunities. Collaborate with and engage cross-functional partners (R&D, supply chain, manufacturing, vendors, packaging) to ensure product innovation is brought to life on time and with quality.
  • Kimberly-Clark
    Global Product Manager, Kimberly-Clark Professional
    Kimberly-Clark Apr 2006 - Jan 2008
    Atlanta, United States
    Responsible for creating and leading global marketing and R&D network to achieve global integration on new product developments.
  • Kimberly-Clark
    Marketing Manager, B2B
    Kimberly-Clark Jun 2001 - Apr 2006
    Medellin, Colombia
    Responsible for brand management and local strategy development for KC Professional, Kimberly Fine Papers and Scribe Notebooks categories. Design and execution of the 5 year strategic business plan and innovation pipeline.
  • Prebel
    Marketing Manager, Max Factor
    Prebel Jun 1998 - Jun 2001
    Medellin, Colombia
    Responsible for brand management and local strategy development for Max Factor. Definition of the 3-year strategic business plan. Design and execution of new cosmetics collections, new categories, and their positioning. Restructure the exhibitions for Max Factor and support the change in selling cosmetics in Colombia at the retail stores, from close counters (assisted sell) to open shelves (auto service).
  • Occel Celular
    Product Manager, Basic Product
    Occel Celular Nov 1993 - Jun 1998
    Medellin, Colombia
    Responsible for the design and execution of the basic products marketing plan.

Claudia Barrera Education Details

  • Eafit University
    Eafit University
    Master Of Arts In International Business
  • Eafit University
    Eafit University
    Bachelor Of Science In Production Engineering (Honors)

Frequently Asked Questions about Claudia Barrera

What is Claudia Barrera's role at the current company?

Claudia Barrera's current role is | Managing Director | Business Unit Director | Regional Segment Director | New Business Development | B2B | LATAM |.

What schools did Claudia Barrera attend?

Claudia Barrera attended Eafit University, Eafit University.

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