Developing the marketing strategy for the company in line with objectives.Co-ordinating marketing campaigns with sales activities.Developed and implemented positioning, messaging, sales collateral and training materials to achieve revenue targets.Forecasted factors such as sales numbers and product profitability to determine ideal strategies.Secured branded product sales, driving national marketing strategies to maximize outreach.Leveraged industry trends and competitive analyses to improve customer relationship-building.Worked with product development team members to optimize product specifications.Presented monthly sales projections, post mortem analysis and product launch presentations to senior management as head of strategic marketing initiatives.Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR.

Worked closely with General Direction, using persuasive communication skills and customer relations expertise to close deals with Corporative clients.Tracked customer behaviors, market trends and online presence, using data to make proactive adjustments to sales procedures and targets.Improved profitability by developing pipeline utilizing multiple marketing channels and sales strategies.Optimized sales and marketing directives by closely monitoring employee progress, reviewing regional and local markets and effectively managing inventories.Leveraged market knowledge and analysis of customer insight, trends and principal to facilitate product sales through targeted promotions.Aligned all campaigns, SEO and marketing activities with brand voice and target consumer demographics.

Administración de eventos para la División de Educación Continua, con ponentes nacionales y extranjerosGeneración de Campañas para los mismosGeneración de las Gacetas, Gaceta de comunicación Interna y Páginas webMateriales Promocionales