Responsible for planning and implementing sales and marketing programs for new and existing markets, as well as cooperating with R&D teams in product development programs.- Develops and implements strategic marketing and sales plans and forecasts to achieve corporate objectives. Sets and analyzes performance goals. - Develops and manages sales/marketing operating budgets- Coordinates liaison between sales department and engineering Pre-Salesteams , Project management teams and other related units- Directly maintains relationships with Key Strategic Partners and Government Organizations- Manages Global Distribution Channel in 4 regions: United States & Canada, LATAM, EMEA and APAC . - Directs product research. Monitors competitor products, sales and marketing activities. Recommends product positioning and pricing strategy . - Plans and oversees advertising and promotion activities

Manage Hytera's Distribution Channel in Argentina, Bolivia, Chile, Colombia, Ecuador, Panama, Paraguay, Peru, Uruguay and Venezuela. Hytera, established in 1993 and with 3,400 employees worldwide, is a leading solution provider of professional mobile radio communications. With three R&D Centers in Shenzhen (China), Haerbin (China) and Hanover (Germany) and a portfolio that includes Analog Products, Digital DMR II & DMR III products and Tetra, Hytera is the fastest growing radio communications company, with international market revenue growth of 50% in 2013.

Manage sales and distribution channels for Vertex Standard product line in multi-cultural, highly competitive and fast paced markets throughout Latin America. Leverage excellent relationships with multi-brand distributors to achieve regional goals. Develop product, marketing and business regional strategies. Generate business intelligence reports to determine business and revenue opportunities.Recruited by industry leading manufacturer Vertex Standard, optimized sales in land mobile, amateur and marine radio markets (00-08). Only legacy sales & channels’ executive who remained with Vertex Standard while joint venturing with MSI (08-11). Subsequently hired by Motorola after its acquisition of Vertex Standard (11-present). Worked closely with Headquarters Product and Marketing Divisions and liaised between distribution channel and factory. In addition to managing Latin American sales, personally serviced key accounts in Lebanon, United Arab Emirates, Israel, Spain and Russia. • Reopened Latin American Division for Vertex Standard and re-established relationships with authorized distributors in the region, resulting in 41% increase in sales during the last year of independent operation and 36% increase during joint venture period.• Supported distribution channel in every Latin American market to promote Vertex Standard as an independent brand, and grew sales by as much as 30%.• Managed sales forecasting and marketing development fund planning and activities for region.• Designed, developed and delivered product training seminars for Vertex Standard Portfolio to distributors and dealers in 24+ Latin American cities in three languages.• During tenure with Vertex Standard and MSI, successfully negotiated several deals with government organizations and private sector companies.• Key player in the regional launching of new Digital Portfolio, development of go-to-market strategy and implementation of new training program .

Recruited by Condor and became Sales Account Manager for Eastern Europe (94-97) before promotion to cover Latin America, with responsibility for sales force of 6 • Managed $30M revenue for region, leading company to become # 1 ranked Motorola Exporter and to win Motorola Pinnacle Club Award as “Best Exporter”.• Retained as Sales Manager after acquisition of Condor by BearCom Group Inc., Motorola’s largest dealer/provider of a diverse line of high performance wireless communications products and services.• Restructured distribution channel and established relationships with multiple resellers (distributors, dealerships and system integrators).

o Created the purchasing department with cost-effective systems and protocols, resulting in significant operational efficiency. o Managed purchasing negotiations with leading manufacturers such as Motorola and Yaesu Musen.o Assisted Sales Team with international accounts negotiations

Internship in Advertising Agency focusing in servicing strategic accounts