Claudia Diromualdo Email & Phone Number

Greater Los Angeles Area

Greater Los Angeles Area

Oversee award show partnerships and initiatives for the PEOPLE brand.

New York, Ny

Director, Communications Dec 2009 - PresentAssociate PR Director Sept 2008 – Dec 2009Senior PR Manager March 2006 – Sept 2008•Oversee all editorial and business press for PEOPLE magazine, People Digital, PEOPLE Country and PEOPLE newsstand specials. •Supervise press efforts and event management for award show season events to secure maximum exposure for the PEOPLE brand.•Maintain strong relationships with key members of trade, entertainment, political and business media, columnists, editors, writers, managers, studio executive and celebrity and film publicists.•Communicate daily with media contacts to keep abreast of upcoming industry trend stories and opportunities to highlight the PEOPLE brand.•Plan and execute press strategies on client programs, corporate announcements, marketing initiatives and brand developments.•Design social media campaign programs to support key franchise issues and brand initiatives.•Advise key executive staff to align media plans with overall business objectives.•Identify partnership opportunities with networks, award shows, charities and other organizations that expand the reach of the PEOPLE brand.

New York, Ny

•Oversaw consumer and corporate publicity for Us Weekly magazine.•Pitched editorial content of magazine to entertainment, news, fashion and various other media outlets.•Secured widespread coverage for breaking celebrity and pop culture news.•Generated ideas for industry-specific trend pieces and pitched to various media outlets including Today Show, GMA, The View, Fox News Channel and others.•Designed and managed red carpet and press efforts for events including Us Weekly Young Hollywood parties, fashion week events, book launch parties and many others.•Strategized unique co-branding opportunities with relevant movies, television programs, award shows and radio stations.

PR Director, Rolling Stone Sept 2002 – Feb 2005PR Manager, Rolling Stone Dec 2000 – Sept 2002•Oversaw consumer and corporate publicity for Rolling Stone magazine.•Pitched editorial content of magazine to entertainment, news, political, fashion and various other media outlets.•Worked with publicists of cover subjects to promote issue.•Booked editors and writers for television, radio, print and online interviews.•Coordinated behind-the-scenes coverage of celebrity photo shoots with publicists and entertainment media outlets.•Worked with television stations such as MTV, MTV2, VH1 and CNN Headline News to develop co-branded programming.•Facilitated logistics and press efforts for events including Rolling Stone Private Concert Series, issue-specific parties and various celebrity "meet and greets".