Claudia Herman Email and Phone Number

As a creative brand leader and consultant, my greatest strength lies in my ability to translate brand-right trends for consumer relevance and commercial viability, and transform abstract concepts into clear direction for practical design application. Throughout my career, I’ve been consistently recognized for my focus on big-picture brand strategy, strong creative point of view, and inspired, collaborative style. I’ve led large Design organizations, built centralized creative services functions, and consulted with brand leaders to: • Strengthen brand aesthetics and product strategy and achieve creative transformation through design direction clarity, focus and relevance. • Identify white-space opportunities and develop original, commercial brand concepts. • Create cohesive, compelling and differentiated collections with an outfitting emphasis. • Reinvent underperforming businesses through a refreshed design aesthetic. • Innovate through new and sophisticated use of fabrics, prints, color and graphics. • Expand creative capabilities and contributions across organizations, including in-house Concept and CAD teams. • Achieve greater integration and collaboration between Design, Merchandising and Marketing. My creative leadership impact has transcended businesses, with experience spanning the Women’s, Men’s, Kids’, Intimate Apparel, Swimwear and Home markets. I have a highly trained creative eye, intuitive sense for design details, and deep expertise in textiles. I enjoy nurturing creative talent, fostering a work environment where teams feel empowered to innovate and perform, and collaborating with cross-functional business partners to bring the brand vision to life across all consumer touchpoints.