- Developed and executed strategic multi-channel B2B and B2C content strategies tomeet KPIs- Managed online ads program through AdButler that resulted in a .58% CTR for clients - Led blog SEO strategy to increase Google rankings from 5th place to 2nd - Increased YoY job applications by 68% through email marketing optimization using A/B testing and template re-designs

- Created and executed content management strategy and editorial calendars- Overhauled social media strategy that resulted in a 21% LinkedIn follower increase, 20% Instagram follower increase, and 113% YoY increase in apply clicks on job postings - Improved email marketing strategy through A/B testing, and optimization which resulted in a 40% YoY website traffic increase, and a 203% newsletter subscriber increase- Orchestrated a multi-channel promotional strategy for a product launch webinar that garnered 101 registrants, 16% engagement rate on LinkedIn and a 35% email open rate with a 9% click rate

- Spearheaded a $20,000 annual paid social strategy for LinkedIn, Twitter and Instagram - Launched Instagram channel that gained 1,000 followers in 1 month - Created annual registered dietitian recognition program that increased website traffic 56%, engaged 30 influencer accounts, and received 100 nominations in year one - Built, owned and managed agency marketing strategy and budget

- Increased website traffic by 56% with a redesigned and optimized website - Designed marketing campaigns including print collateral, website ads and mail campaigns - Managed vendor relations for trade show booth creation

- Managed online inventories for all five dealership brands, including editing photos in Lightroom- Created collateral and social media assets with Adobe Creative Suite - Managed social media content calendar for six brands - Aided in the planning and execution of community and customer appreciation events - Created automated email campaigns for sales departments in HubSpot