Claudia Lee Email and Phone Number

Managed a team of senior and junior analytics strategists, as well as independent contractors and tech, while leading the growth and direction of the analytics department. Streamlined departmental processes and spearheaded analytics initiatives such as: automating reporting process and creation, cross-departmental collaboration and training, and expanding analytics service offerings to include CRO and multi-attribution, while planning for the development of future services. Served as the main analytics contributor in business development initiatives, proposals and pitches.

Web Analytics reporting and technical services, analytical insights and strategic client consulting and education. Custom reporting setup (GA, Tableau, Data Studio, Power BI, Excel), ongoing custom reporting updates, integration of multiple data sources for reporting and data visualization (Supermetrics, SQL, BigQuery, limited Python, learning API builds), Conversion Rate Optimization (Google Optimize), client communication, tracking request coordination and implementation (GTM), problem solving and investigation, ongoing consulting and analysis. Close work with stakeholders on client needs and strategic solutions, workflow, and other technical web analytics strategists for reconciling analytics implementations with reporting requirements. Exercising the above responsibilities for IMI to create solutions to company wide needs by leading cross-departmental strategy and collaboration including but not limited to reporting automation across client tiers; refining existing processes such as spend tracking, billing, and pacing; and cultivating awareness and practice of how analytics should function as an individual department, but also as a contributing department in IMI’s overall structure.

General marketing department audit, analysis of digital marketing strategies, as well as analysis of the organizations various programs and their alignment with SDAI mission.

- Taught English as a second language in private as well as group settings to ages 5-65- Class structures and plans included grammar development, vocabulary building, and conversation practice

- Worked with greek organizations and outside vendors to plan and execute several different social gatherings for Delta Gamma sorority