• Designed and executed a social media strategy resulting in an increased reach of 15k in a 30-day period and an increase of 300 followers.• Created the overall brand strategy to translate the mission and voice of the business onto social media to attract future investors and employees.• Oversee all content ideation, creation and execution utilizing a content calendar, and making sure that all content meets all brand guidelines.• Captured behind the scenes content during the filming of feature film, The Grand Strand

• Founded a business with the mission of helping business leverage their brand to grow their online presence and convert sales. • Simultaneously manage the content strategy, creation, execution and posting on social accounts for 3 companies monthly.• Create monthly reports to update clients on performance of social accounts and areas of improvement.

Generated $130,000+ in Amazon sales with 170,000+ clicks on my Amazon associates link since launch. Curated a storefront promoted on TikTok, creating engaging content aligned with current trends to drive sales and earn commission.

• Worked with selected marketing scholars team and senior management of Milliken & Company to increase demand generation.• Conducted market research to pinpoint the reason for falling order volume.• Provided recommendations to senior management regarding company culture and client experience.

• Co-produce compelling social media content for digital platforms, exceeding a monthly reach of 100,000, increasing engagement and visibility • Research current marketing trends, demonstrating a keen understanding of social media platforms, algorithms, and emerging opportunities.• Apply trend spotting insights to curate effective strategies for online engagement, aligning and innovating campaigns with industry trends.

Welcome Patrons and provided exceptional customer service by offering help and detailed information on products and Berckman's amenities.

•Led the development of a comprehensive marketing plan for the re-branding of Jack Daniels demonstrating strategic thinking by integrating insights into a cohesive marketing plan, aligning with organizational goals, and ensuring a unified approach to re-branding. •Conducted a thorough analysis of the industry, market, competition, and consumer behavior, providing a fact-based foundation for the development of a new go-to-market strategy; applied insights to inform strategic decision-making and enhance market positioning. •Crafted a detailed and insightful creative brief, effectively identifying a brand's positioning, points of difference, and character/tonality which served as a foundational document for the development of comprehensive brand, communications, and messaging strategies. •Provided strategic product/service recommendations, communications strategy, and pricing plan to generate a 3-year pro-forma P&L, ensuring financial viability, and detailed implementation plan, including a digital campaign for successful execution.

•Planned, directed, and facilitated 15 sisterhood events instilling core values in 350+ women while fostering relationships between members to promote a great organization culture.•Gained the largest new member class of 130 women a 14% increase from the year prior by creating event in accordance with a consistent brand. •Led and assisted 4 directors to plan and execute events while managing a budget of $57,000. •Collaborated with all members of the executive council to ensure that chapter programming was delivering a satisfactory experience to members.

•Updated a database of 1000+ vendors to report vendor information and insurance to ensure ease of scheduling projects. •Coordinated and maintained communication between management and vendors located throughout the country to streamline and simplify scheduling of projects. •Verified vendor authenticity and status on different social media platforms including Instagram, Facebook, and Google

• Meticulously operated POS system transactions including credit, cash, exchanges, and refunds to ensure seamless and accurate cashflow.• Anticipated customer needs, providing them with excellent customer service while upholding brand standards.• Welcomed and greeted customers to create a friendly environment, resulting in positive customer responses

•Conducted event communications such as scheduling, event styling preferences, and resolved client issues for 15 events. •Designed and decorated layouts for events in conjunction with industry trends to maintain brand image while delivering a satisfactory customer experience. •Promoted event offerings with flyers and banners to execute company marketing strategies to bring in 5 additional events.

•Managed money at the entrance, gift shop and kiosk to facilitate customers in the purchase of merchandise and tickets to the park.• Ensured items were attractively displayed to influence point of sale.• Resolved conflicts of park visitors by communicating with park management to leave satisfied customers.

•Collected and analyzed customer data and information to find new leads and clients.• Prepared reports with client’s data to assist management in making educated decisions to meet client’s needs.