Claudia Monaco Email and Phone Number
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- Profissional com 22 anos de experiência na área comercial, conduzindo negociações com os Stakeholders nos principais clientes nacionais e globais (B2B e B2C), com visão estratégica do mercado de nutrição animal.- Desenvolvimento e acompanhamento do Joint Business Plan nos diferentes formatos de distribuição, com gestão do Budget e mensuração de performance por meio de indicadores de mercado (Nielsen, Kantar, Dunhumby e Neogrid), dados internos financeiros (P&L) e sistemas (SAP/BW).- Elaboração de estratégicas Go-to-Market com implementação de políticas comerciais, considerando os diferentes canais de atendimento, clientes e rentabilidade do negócio.- Condução de programas de canal/categoria com destaque na necessidade do cliente e shopper e em processos de lançamento de produtos e Inovação & Renovação. - Liderança de times multifuncionais, gestão de pessoas e relacionamento.- Vivência internacional, participando de projetos globais e regionais, com destaque para o Potential Market Project, gestão de Global Key Accounts e prospecção de Category Drivers.- Construção da arquitetura de Price Index, com gestão da receita através da precificação dos produtos, por região, por canal de venda, margem de contribuição objetiva e preço final ao consumidor.- Conhecimento técnico de Medicina Veterinária na área de nutrição animal (Pet, Monogástricos, Ruminantes e Aquacultura).
Biorigin - Zilor
View- Website:
- biorigin.net
- Employees:
- 330
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Global Key Account ManagerBiorigin - Zilor Apr 2024 - Present
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National Sales ManagerBiorigin - Zilor Jul 2020 - Mar 2024Brazil
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Sales Manager Latam South At Novus International, Inc.Novus International, Inc. Aug 2019 - Jun 2020Latam SouthGerente de Vendas Key Accounts • Gestão das contas transacionais (BRF, Cargill, Neovia, De Heus, DSM e Agrifirm).• Desenvolvimento e tracking do plano comercial de acordo com a necessidade do cliente, em função do potencial de produção, objetivando o aumento da participação dos produtos e incremento das vendas.• Forecast mensal e anual, com acompanhamento do faturamento, tal como dos pedidos.Resultados:• Positivação de itens do portifólio, agregando valor devido à melhora de mix (produtos de maior valor agregado).• Faturamento em clientes que estavam inativos, através de visitas e realização de testes a campo.• Trabalho em conjunto com o time técnico & nutrição com o objetivo de fazer a interface entre as áreas. -
Sales ManagerNovus International, Inc. Aug 2019 - Jun 2020Brazil
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Business/Sales & Trade Marketing ManagerNestlé Apr 2017 - Oct 2018São Paulo E Região, Brasil• Managed the trade marketing plan for different retail formats.• Controlled and managed the budget while measuring performance through market, financial, and system data.• Prepared and monitored quarterly statements for top customers of the Joint Business Plan with Sales & Marketing team.• Planned 360º activations, prepared the briefings of the integrated business plan for the trade and consumer campaigns, as well as planned, created, managed, and measured the performance of events, campaigns, and On and Offline actions.• Was responsible for developing and carrying out the merchandising at the POS.• Analyzed and recommended calculations of demand, the feasibility of launches, promotions, and exclusive actions with constructions of estimated volume through the distribution curves.Results:• Reached an average gain of 4 p.p. of marketing share in the leading brands part of the Nielsen basket.• Improved the average profitability by 8 p.p. of the major customers by improving the mix and route to market.• Activated new SKUs that reached double digits in market share, doubling the brand’s participation in the segment and generating a 14% increase in profitability due better disbursement per Kg/mix. -
National Sales Manager | Key Accounts And Regionals GroceryNestlé Apr 2014 - Mar 2017São Paulo E Região, Brasil• Managed the national/global accounts (WM, CR, Atacadão, GPA, Assai, Cencosud, Dia%) and RJ/SP regional accounts.• Developed and kept track of the Joint Business Plan in accordance with the client’s profile and depending on the market potential, competition, and channel in order to increase the participation of products and grow sales.• Led and gave guidance to the sales team of 25 employees that included supervisors, salespeople, and promoters.Results:• Increased the sell-out vs. sell-in with a growing participation of key customers within the business by 7 p.p. with a double-digit improvement in profitability to the self-service channel business.• Reached an average gain of 3 p.p. of marketing share inside the Nielsen basket from the leading brands.
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Walmart Key Account SupervisorNestlé Jan 2011 - Mar 2014São Paulo E Região, Brasil• Managed 5 accounts of different formats at a national level (3 Retail / 1 Wholesale /1 Buying Club) and prepared actions for each profile/area of activity and led the T2T meetings with the customer.• Analyzed inventory vs. rolling stock vs. orders using the tools Neogrid and customer information (Retailink). • Carried out the actions agreed, managed the prices, and restocked the stores using promoters.Results:• Implemented the American model EDLP (Every Day Low Price) at WM Brazil by developing exclusive actions and differentiated sales policies to meet the needs of the new work scope in the country.• Reached double-digit increases in the relevant KPIs with a better return on the business.
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Pão De Açúcar Group Key Account SupervisorNestlé Aug 2009 - Dec 2010São Paulo E Região, Brasil• Coordinated the actions to meet the demands of the group’s campaigns in accordance with each cluster/format/area.• Monitored and gave suggestions of orders with grids of supply for the stores in order to consent with the volume for the actions planned depending on the turnover and stock for each SKU.• Held meetings with the Supply team for improving the level of service in order to eliminate out-of-stock.Results:• Gained significant participation in the negotiations and actions with the customer reaching a double-digit growth for both.• Received the Top Log Award with the Supply team due to delivering all KPIs in accordance with the customer’s rules.
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Technical CoordinatorNestlé Jul 2007 - Jul 2009São Paulo E Região, Brasil• Coordinated the technical information team at a national level, establishing the area’s strategic plan. • Gave technical support to the entire multifunctional team with specialized training and support materials.Results:• Gave better visibility and relevance to the technical team with the business through a sampling of the specialist support for areas through indexes and KPIs with a growth of 10 p.p. on the line of therapeutic and Super Premium products.
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Scientific Marketing & Events CoordinatorNestlé Jan 2006 - Jun 2007São Paulo E Região, Brasil• • Provided 360º coordination of the technical events (congresses, trade shows, exhibitions, lectures) by preparing briefings for the agencies, carrying them out, and then measuring their impacts with the veterinary class, shopkeepers, and partners.• Prepared specialized materials for the BU and analyzed the descriptions of the packaging as for their technical terms.Results:• Used the Vet Tracker to detect improvements in the brand’s perception both in the quality of the product as well as improvements in the processes and service levels at the customers with a gain of 3 positions in the ranking.
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Specialized Channel CoordinatorNestlé Jan 2004 - Dec 2005São Paulo E Região, Brasil• Coordinated the technical representatives by planning medical visits and giving training.• Prepared the plans of partnerships with Universities, entities, and associations.Results:• Reached a gain in the flow and participation inside the Veterinary Clinics and Pet Shops with an increase in the prescriptions and demand.
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Senior Technical Sales RepresentativeNestlé May 2002 - Dec 2003São Paulo•• Visited clinics, breeders, and universities using technical materials, giving training, and participating in events.Results:• Increased the prospect of veterinary doctors in this scope with an increase in sales from the team.
Claudia Monaco Skills
Claudia Monaco Education Details
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Business/Commerce, General -
Marketing
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Veterinary Medicine -
International Specialization Course - English For Executives
Frequently Asked Questions about Claudia Monaco
What company does Claudia Monaco work for?
Claudia Monaco works for Biorigin - Zilor
What is Claudia Monaco's role at the current company?
Claudia Monaco's current role is Commercial Area | Trade Marketing | B2B & B2C.
What is Claudia Monaco's email address?
Claudia Monaco's email address is mo****@****ail.com
What is Claudia Monaco's direct phone number?
Claudia Monaco's direct phone number is (212) 647*****
What schools did Claudia Monaco attend?
Claudia Monaco attended Fundação Getulio Vargas, Fundação Getulio Vargas / Fgv, Ef Language Schools For Professionals, Universidade Paulista, Ef Language Schools For Professionals.
What skills is Claudia Monaco known for?
Claudia Monaco has skills like Trade Marketing, Nielsen, Shopper Marketing, Fmcg, Key Account Development, Ac Nielsen, Consumer Products, Market Planning, Categorization, Marketing Comercial, Bens De Grande Consumo, Planejamento De Mercado.
Who are Claudia Monaco's colleagues?
Claudia Monaco's colleagues are Ronaldo Rodrigues Dos Santos, Ana Paula F., Igor Fernando De Oliveira, Denis Santos, Luiz Claudinei Ribeiro, Leticia Malagi Fernandes, Emerson Prado.
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Claudia Monaco
São Paulo, Sp1spe.sony.com1 +551135XXXXXX
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Claudia Monaco
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Claudia Monaco
Professora De Inglês E Italiano Para Todas As Idades. Portuguese For Foreigners. Prática Para Entrevistas De Emprego E Para Perder O Medo De Falar Em Outro Idioma. Online English Learning Program.São Paulo, Sp
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