• Report to CEO, recruited, onboarded and structured Marketing team with local and international talent.• Designed and implemented digital marketing strategies to reinforce brand recognition and generate leads through Google and social media, direct marketing campaigns, sales collateral and presentations, international events and tradeshows. • Structured lead funnel and measured ROI and KPIs of several lead sources.

• With report to CEO, recruited, onboarded and developed talent in order to establish a high-performing Marketing team.• Created and implemented strategic Marketing Plans considering product segmentation by customer profile and region to promote the brand for both B2B and B2C sectors, with drill down and deployment to all company members. • Orchestrated new product and SKU launches with in-house team as well as in collaboration with advertising agencies. • Crafted brandbooks, playbooks, presentations, and "go-to-market" materials to empower sales teams and drive revenue growth.• Maintained brand consistency across digital and offline media, analyzed B2C point-of-sale performance to boost sales. • Organized institutional and relationship-building events for both customers and employees.• Enhanced user experience (UX) throughout points of contact and interaction with the brand by revising scripts, policies and procedures.

• Developed new products, redefined and updated existing solutions to reposition portfolio in major Brazilian markets.• Focused on Product Management, Marketing Mix, Business Intelligence, Communication and Media. • Overhauled marketing strategy, branding and positioning by completely redesigning all offline and digital communication.• Implemented growth marketing strategies, developed SDR team and implemented online communication to boost sales through lead acquisition, cross and upselling.

• Prepared and managed Marketing Plans and Strategic Digital Communication Plans with marketing segmentation according to customer profile, region and product availability.• Created Hot Site for new products launch in the Brazilian market (broadband and pay TV) and continuously maintained product portfolio and features updated.• Implemented projects to maximize UX (user experience) and optimize e-commerce, increasing performance of online sales in 15% year over year.• Interacted with advertising agencies to promote Online Ads, provide content for display, SEM, social media and mobile marketing, promo video scripts, landing pages and overall Online Media communication strategy. • Organized and fulfilled promotional and co-branded events, POS stands and tactical marketing actions, as well as guidelines for Trade Marketing. • Analyzed main KPIs (revenue, ARPU and product mix) in Online, Telemarketing and Personal Sales channels to identify opportunities and implement improvements. • Researched markets and conducted customer surveys and focus groups to gain insights and validate business models to determine better product marketing.• Established partnerships and business alliances (coop media and events) to strengthen awareness, positioning and increase customer recall and desire.• Product development, strategic planning and Copy Strategy for product placing in consumer markets.

• Responsible for complete lifecycle of IT products: implementation, growth and customer satisfaction, accountable for annual revenue of approximately R$ 20MM.• Expertise in detecting customer needs and developing solutions accordingly, as confirmed by the implementation and operation of multimedia projects for B2B.• In charge of annual marketing plan, budget, business plan and revenue forecasts of all managed products, as well as P&L, churn and ARPU analysis and OpEx and CapEx evaluation and approval.• Coordinated multidisciplinary teams to develop and roll-out new projects and tailor-made solutions for customers.• Responsible for market research and designing commercial offers for upcoming market demands. Training sales teams and presales consultants and develop go-to-market strategies with ad agencies.• Write RFIs and RFPs, analyze and score proposals to strategically contract the best suppliers on the market in attendance to the product’s needs.

• Developed conferences and events focusing on assorted market segments through thorough research and interviews with renowned professionals, high-ranking executives and CEOs.• Selected potential speakers, created the complete program of the event as well as overall organization and promotion.

• Established alliances and value added partnerships with companies like American Express, Philips, Mastercard and Bauducco as sources to increase revenue.• Implemented policies and procedures for co-branded actions with sales forces, call centers, IT of all companies involved. Drew up contracts, checkpoints, billing strategies and managed the general partnership.• Active participation in launching Virtua broadband and developed nationwide go-to-market strategy.• Strategic planning of new products and ventures, among which Interactive Digital TV.• Established alliances and value added partnerships with companies like American Express, Philips, Mastercard and Bauducco as sources to increase revenue.• Implemented policies and procedures for co-branded actions with sales forces, call centers, IT of all companies involved. Draw up contracts, checkpoints, billing strategies and manage the general partnership.• Active participation in launching Virtua broadband and develop nationwide go-to-market strategy.• Strategic planning of new products and ventures, among which Interactive Digital TV.

• Negotiate group rates, prepare contracts and manage services from reservations to the overall stay of large groups, international committees and delegations to provide high standards of service and guarantee the highest customer satisfaction.• Interact with advertising agencies and prepare press releases for promotional and institutional campaigns.