Claudia R. Email & Phone Number

Antioquia, Colombia

- Collect, analyze, and interpret complex data sets to identify trends, patterns, and opportunities in the market.- Contribute to the development and refinement of marketing strategies by providing data-driven insights and recommendations, ensuring alignment with overall business objectives.- Work closely with multiple teams to develop reporting for analysis of trends and optimization of multi-channel media campaigns.- Develop a strong working knowledge of client’s data sources and maintain regular quality control checks of data for accurate reporting.- Track results and provide data interpretation using a variety of digital analytics tools and partners.- Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports.- Create and present detailed reports on key performance indicators (KPIs), campaign effectiveness, and market trends to stakeholders. - Develop dashboards and data visualization tools to facilitate decision-making.- Monitor industry trends and competitor activities to provide actionable insights and recommendations for marketing strategies.

Medellín, Antioquia, Colombia

- Carry out negotiations with the media, suppliers and allies of the brand.- Structure the digital strategy for paid and organic media.- Create innovative strategies and tactics online and offline, focused on meeting objectives and KPIs. - Create social listening reports and find brand opportunities to improve business reputation.Double V Partners fusion:- Lead the marketing team and group of agencies. - Guarantee the integration of data with the website finding opportunities for improvement in conversion performance.- Analyze content addition reports and perform data entry as needed.- Create commercial proposals and strategies for new B2B clients.- Conceptualize and implement campaigns in digital media in order to fulfill sales and brand growth. - Create OKRS for the Marketing and Communications area.- Come up with new content ideas for the web site, free press and social media.- Find new opportunities based on what is happening in the industry and look over the content before sending it to the media.

Bogotá D.C., Colombia

- Create and implement nfluencer marketing campaigns - Create content for B2B customers- Create business reputation reports- Create social media reports - Analyse industries and propose new content - Implement marketing and communication tactics for companies such as Philip Morris, EY, Supertiendas Olímpica, Protección S.A, Novo Nordisk and Banco Popular.

Colombia

- Collaborate with marketing and design teams to plan and develop site content, style and layout- Stay up-to-date with industry best practices and generate new ideas to draw user's attention- Data analysis- Manage the social networks of the organization (Facebook Ads, Twitter, LinkedIn, Youtube) for the creation of weekly content. - Create the website and e-commerce with the aim of giving the organization greater visibility. Manage the social networks of the organization (Facebook Ads, Twitter, LinkedIn, Youtube) for the creation of content.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

In addition to basic concepts in marketing, social responsability, finance, production, strategy, human resources, I participated.

Postgraduate Degree, Project Management