Claudia Reyes

Claudia Reyes Email and Phone Number

Medical Device Marketing Executive @ Self Employed
Claudia Reyes's Location
San Francisco Bay Area, United States, United States
Claudia Reyes's Contact Details
About Claudia Reyes

Claudia Reyes is a Medical Device Marketing Executive at Self Employed. She possess expertise in product launch, product marketing, market development, cross functional team leadership, medical devices and 15 more skills. Colleagues describe her as "Claudia and I worked together for 15 months at Treace Medical. Together we pushed Lapiplasty progressively forward from a DTC perspective - increasing every KPI and metric to new records. Claudia was indispensable to our team with her overall business acumen, broad marketing insight and keen understanding of the nuances of medical technology. Just a great, overall, trusted partner and colleague who I could discuss and share and debate through many topics."

Claudia Reyes's Current Company Details
Self Employed

Self Employed

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Medical Device Marketing Executive
Claudia Reyes Work Experience Details
  • Self Employed
    Independent Consultant
    Self Employed Jul 2020 - Present
    Asheville, Nc, Us
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  • Hintmd (Acquired By Revance Therapeutics)
    Vice President Marketing
    Hintmd (Acquired By Revance Therapeutics) May 2019 - Jul 2020
  • Allergan
    Executive Director, Consumer Marketing - Body Contouring
    Allergan May 2017 - May 2019
    Dublin, Coolock, Ie
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  • Allergan
    Director Of Brand And Co-Op Marketing, Coolsculpting
    Allergan Apr 2017 - May 2017
    Dublin, Coolock, Ie
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  • Zeltiq
    Director Brand Marketing
    Zeltiq Mar 2016 - Apr 2017
    Pleasanton, Ca, Us
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  • Zeltiq
    Sr Brand Manager
    Zeltiq May 2015 - Mar 2016
    Pleasanton, Ca, Us
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  • Phonak
    Senior Marketing Manager
    Phonak Jan 2013 - May 2015
    Stäfa, Ch
    Drive the development and implementation of new lead nurturing strategy for Lyric hearing aids designed to increase lead-to-sale conversion via various tactics. Provide key inputs and support for multi-million dollar consumer media strategy: message/creative development, media planning and optimization, forecasting. Manage the Lyric call center which supports the national direct to consumer advertising program, including measuring performance and driving continuous improvements. Lead downstream activities involving commercialization of new products to market including leading pre-launch pilots used to inform national rollout; collaborating with cross-functional partners to ensure swift transition while mitigating returns risk; provide direction for supply allocation; served as single point-of-contact for top customers during launch phase. Lead upstream activities in global product management to ensure new product is ready for commercialization, includes ownership of product development timeline; development of product forecasts; mitigating expired inventory exposure; and developing product messaging.Directed development of all forms of collateral including data sheets, web content, case studies, FAQs, sales and channel training, and consumer messaging.
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  • Insound Medical
    Marketing Manager
    Insound Medical Oct 2010 - Jan 2013
    Manage Lyric B2C co-op program where advertising cost is shared with the customer to meet cost per call and lead generation targets including management of Co-op Marketing Specialists; Identify standard metrics and develop tools that create visibility to program performance and areas for improvement; Develop and manage program roadmap to ensure long-term program sustainability. Manage Lyric Marketing Budget and ensure expenses are in-line with budget targets; Analyze current business metrics to determine health of the business and escalate risks as appropriate; Use results as inputs to develop customer promotions; Key point-of-contact for Sales Team; Key contributor to Sales Meeting planning and content development.
  • Lifescan
    Associate Product Director
    Lifescan Jan 2008 - Oct 2010
    Malvern, Pa, Us
    Led cross-functional team in the development and execution of the OneTouch® presence at customer trade shows to meet trade show sales target. Led creative development and execution of OneTouch® national consumer promotions reaching over 55MM households. Managed Mail Order channel including free-of-charge goods budget and ownership for key health metrics. Successfully led various packaging initiatives that touched 100% of OneTouch® products in the portfolioServed as voice of Hispanic consumer in award-winning ad development, partnering with agency, market research and brand team. Influenced Managers/Directors/Agency to make changes to copy based on qualitative feedback.
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  • Lifescan
    Sr Gsc Analyst
    Lifescan Jul 2006 - Jan 2008
    Malvern, Pa, Us
    Led Sales and Operations Planning processes for the US, Latin America, and Canada businesses and facilitated conversations to ensure Supply/Demand issues were resolved with no disruption in product flow. Developed and implemented demand planning process improvements for cross-functional partners worldwide that allowed consistency in metrics reporting and accountability and challenged plan inputs to ensure appropriate assumptions were built in to the demand plan.
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  • Apple Inc.
    Intern
    Apple Inc. 2005 - 2005
    Cupertino, California, Us
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  • E&J Gallo Winery
    Team Leader Inventory Control (Last Position Held)
    E&J Gallo Winery 2000 - 2004
    Modesto, California, Us
    Directly supervised and directed the day-to-day operations of a group of 6 employees including assignment of work tasks, monitoring of progress, and disciplinary action when necessary; Led a cross-functional team achieving above a 50% reduction in inactive inventory.
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  • Katalysis Parternship
    Development Assistant
    Katalysis Parternship 1998 - 2000

Claudia Reyes Skills

Product Launch Product Marketing Market Development Cross Functional Team Leadership Medical Devices Strategy Global Marketing Product Development Product Management Competitive Analysis Marketing Strategy Commercialization Marketing Management Sales Operations Segmentation Positioning Market Analysis Start Ups Capital Equipment Market Planning

Claudia Reyes Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Master Of Business Administration (Mba)

Frequently Asked Questions about Claudia Reyes

What company does Claudia Reyes work for?

Claudia Reyes works for Self Employed

What is Claudia Reyes's role at the current company?

Claudia Reyes's current role is Medical Device Marketing Executive.

What is Claudia Reyes's email address?

Claudia Reyes's email address is cl****@****gan.com

What is Claudia Reyes's direct phone number?

Claudia Reyes's direct phone number is +151079*****

What schools did Claudia Reyes attend?

Claudia Reyes attended University Of California, Berkeley, Haas School Of Business.

What skills is Claudia Reyes known for?

Claudia Reyes has skills like Product Launch, Product Marketing, Market Development, Cross Functional Team Leadership, Medical Devices, Strategy, Global Marketing, Product Development, Product Management, Competitive Analysis, Marketing Strategy, Commercialization.

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