Senior Marketing and Sales professional with solid results for +20 years, consistently achieving and exceeding goals. Develop and execute innovative sales and marketing strategies, pricing, and promotional plans.Strong negotiation skills and proven procurement experience. Deep understanding of the retail market and direct sales, with hands-on experience making profitable business decisions and with the courage to implement plans rapidly. Outstanding skills in developing, implementing, and tracking company business and marketing strategies. Self-motivated and strategic thinker with effective leadership, analytical, and communication skills.