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Marketing professional with expertise in consumer products and category management through collaborations with large retail chain customers, analyzing sales performance, constructing solutions that support both category and business objectives, as well as developing category promotional offers. Key skills include the following:• Collaborative Partnerships• Strategic / Planning / Execution• Process Improvement • Vendor Relationships• Demand Forecasting / Variance Analysis • Category Promotional Development• Mentor / Coach / Train • Project ManagementTECHNICAL SUMMARYMS Office Suite (Outlook, Word, Excel (V-Lookups and Pivot Tables), PowerPoint), Oracle Siebel Customer Relationship Management (CRM), MicroStrategy Sales Reporting System, Market Track, ECRM, Retail Solutions Inc. (RSi) and Walgreens SupplierNet
Globe Union
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Associate Business Development ManagerGlobe Union Nov 2019 - PresentWoodridge, Il, United States
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Business Development SpecialistCanon Solutions America Jul 2018 - Nov 2019Itasca, IlImproved performance, productivity and efficiency in all stages of the telemarketing sales process. • Standardized month-end close processes, implemented procedures and documented business processes. -
Associate Category ManagerBridgestone Aug 2015 - Sep 2017Bloomingdale, IlManage the development and execution of category initiatives by preparing analysis on category performance for upper management.* Partnered with Category Manager in selecting, pricing and positioning of category products.* Activated budget development and handled expense management programs by conducting business review with vendors to achieve mutual profitable goals.* Created category plan, developing strategies for building business initiatives by partnering with suppliers, identifying insights and drivers. Outcome presented to leadership in an executive review.* Developed sourcing strategy with cross-functional team identifying and evaluating suppliers in a Request for Proposal (RFP) for the largest sales volume category, including bidding, presentations selection, negotiations and ongoing contract performance. -
Sales AnalystPfizer Consumer Healthcare Nov 2004 - Aug 2015Sales Analyst2010 - 2015Supported the Walgreens Business Development Management team by analyzing, assessing category / brand performance and new item set-up, and utilizing multiple platforms to identify and forecastbusiness trends.* Collaborated with internal demand planning team, assessing itemlevel forecasts in customer system vs. actual orders.* Presented promotions summary and trade funding statements in forecasting monthly meetings and annual strategic planning reviews.* Implemented marketing promotions resulting in $3MM in sales atWalgreens from the initial product launch. Maximized allocated product available to account, entered forecasting, and monitoredsecondary placements.* Audited display execution and reported on POS data, enabling promotion campaign to be the most successful “over the counter” product launch in 2013.* Identified billing inconsistencies, thereby maximizing bottom line profitability and revenues, saving the company $600K identifying double billing caused by software error from a largeretail distributor. Sales Support Administrator2004 - 2010Provided support to Directors and sales support to the Walgreens Consumer Healthcare team and e-commerce.* Provided daily sales reporting, trend analysis, forecasting, budgeting, promotional planning and accounting.* Reported category / brand performance from market research data(IRI) to the sales team for category development. -
Marketing CoordinatorAon Oct 1999 - Nov 2004Marketing CoordinatorProvided support to senior level VPs and project managers. * Managed the distribution of marketing circulars and initiated new client applications. Conducted pre-qualified admission screening of potential new clients by performing financial analysis and generating reports.
Claudia Alba Skills
Claudia Alba Education Details
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Accounting
Frequently Asked Questions about Claudia Alba
What company does Claudia Alba work for?
Claudia Alba works for Globe Union
What is Claudia Alba's role at the current company?
Claudia Alba's current role is ..
What is Claudia Alba's email address?
Claudia Alba's email address is cl****@****aon.com
What is Claudia Alba's direct phone number?
Claudia Alba's direct phone number is +163088*****
What schools did Claudia Alba attend?
Claudia Alba attended Northern Illinois University, Benedictine University.
What skills is Claudia Alba known for?
Claudia Alba has skills like Forecasting, Time Management, Sales Management, Sales, Process Improvement, Accounting, Budgets, Marketing, Strategic Planning, Business Planning, Account Management, Customer Service.
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Claudia de Alba
Brooklyn, Ny1columbia.edu -
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