Clau Alderete Email & Phone Number

Gran Buenos Aires, Argentina

I provide strategic advice and training for teams, professionals and executives to help them generate cultural changes within their organizations. The aim is to be able to adapt their operations, communications and marketing actions to the market reality and their client’s needs, in a “my screen-first” world and with increasingly demanding audiences. I develop strategic plans, ad-hoc training on platforms, trends and other aspects of marketing and digital communications. I am a speaker at industry events.

Buenos Aires Province, Argentina

Me desempeño como consultora externa para acompañar el desarrollo de propuestas y proyectos de la compañía para su cartera de clientes, como parte del expertise concreto que la agencia tiene.

Provincia De Buenos Aires, Argentina

Buenos Aires, Argentina

I work with JeffreyGroup's management to generate solutions, strategies and training for brands, companies and executives in the challenging need to adapt to an audience whose rules have changed.

Ciudad Autónoma De Buenos Aires

As a teacher in the Digital Marketing course, my goal is to provide to our students with all the basic elements for the creation of a strategy, that contemplates the objectives, the target audience, the content guidelines and the best KPIs to measure a campaign's success.

Buenos Aires, Argentina

My main challenge was to generate multiplatform strategies including Twitter, Spotify, LinkedIn, Waze, Twitch, EA, Yahoo, Vevo, Foursquare and Snapchat for the top advertisers in Latin America, whether was for a specific campaign or a big launch, with engagement and/or conversion objectives. I also led the content development and trainings on these platforms for client’s marketing teams, media and creative agencies. I was a speaker at industry events throughout the region, representing the company.

Buenos Aires, Argentina

A creative approach to the power of Twitter as a platform to tell stories and interact with audiences was my main task in this role. I crafted countless strategic plans, and give consultant and trainings to clients and teams form their creative and media agencies, focused on generating relevant content as key elements in the search to achieve their business objectives. I led a team distributed along in the region, from Miami to Argentina, serving clients from all of Spanish-speaking Latin America market.

Argentina

I developed the global social media planning and content marketing strategy. It was a challenge that required working along with marketing and communications teams, being part of PR actions and do live coverage of conferences, forums and events around the world, with a strong development of multi-format content (posts, infographics, e-books, landings, templates, guides how-to, etc). I coordinated a team distributed in five countries.

Buenos Aires, Argentina

My work was focused on promoting digital culture among clients and internal agency teams, developing online image diagnoses, advising clients in online crisis situations and giving induction talks to social media for various industries. I developed relationship programs with bloggers, events related to technology and web culture, and content optimized for the web, working together with the SEO teams of various clients.

I worked in the Social Media team, coordinating the work of the CMs of some of the agency's projects.

Argentina

After four years in diverse positions in the CSR and technology communication teams, I developed the Digital Communication area within the agency. My focus was promoting digital culture among clients, developing online diagnostics, and advising them in crisis situations in their digital; and for and internal teams, develop their skills on social media and its possibilities for their clients. I also developed relationship programs with bloggers, technology and web- culture events-related.

Cronista

Periodista, Ciencias De La Comunicación

Activities and Societies: Agencia de Noticias de la Universidad de Morón (ANUM)Periodismo

Secundario Bachiller Mercantil

Bachiller Comercial