Claudia Ristea Email & Phone Number

Bucuresti, Romania, Ro

* Lead the B2B2C Marketing Strategy execution: Plan all MarCom activities at least one quarter in advance;* Lead Integrated Campaigns Plans against target achievements, focusing on digital media as hands on medium (Online Display - Programmatic Buying & Strategic Partnerships); * Coordinate multi-functional project teams (both internal and external) to ensure excellence in execution (initiative/ promotion/ pricing plan development, planning, execution and summarizing results/ learning): PR, SEM, Social Media, Creative, Implementation; * Plan, coordinate, implement and manage marketing campaign programs (marketing collaterals, direct marketing, multi-media, trade shows, web activities, sales and launch kits, social media, educational programs, etc.);* Develop effective metrics to track campaign ROI; communicate campaign ROI to relevant teams and make adjustments to future campaigns based on results;* Operate analytical tools and internal resource to ensure that campaigns are optimized and meet both individual and group goals;* Explain Key Performance Indicators and performance results to stakeholders;* Develop and maintain project timelines and status reports for campaigns, programs, and projects;* Manage external agencies/ partners for the production and delivery of creative materials and campaigns’ implementation

London, England, Gb

* Strategize, execute, and optimize a data-driven ABM strategy to achieve pipeline generation and velocity goals* Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution* Leverage multiple channels, including paid media, e-mail, webinars, events, direct mail, and content marketing* Collaborate with the regional marketing director, sales leaders, and product marketing (sales and marketing interlock) to select key accounts and craft hyper-relevant, tailored programs* Provide ongoing reporting, campaign insights and pacing toward goals to stakeholders* Partner with the regional marketing director, sales, and sales development to build integrated campaign motions* Work closely with marketing ops to support high-performance ABM marketing tools and integrations* Creating and monitoring segments and campaigns by using 6sense tool* Showcase best practices for marketing and sales teams as reference* Manage ABM campaign budgets and external agencies.

London, England, Gb

* Manage marketing campaigns with local and international reach (with the intent of creating leads, nurturing opportunities and converting them into customers) – working close with all the Regional Marketing Directors* Collaborate with various external stakeholders (partners, customers, Trade Associations, Media outlets, PR agency) and internal stakeholders (sales, customer success, business development, product marketing) to conceive smart campaigns and marketing initiatives and ensure fast campaign implementation and seamless execution.* Partnering with the other colleagues from the marketing operations team to get all the campaign assets ready and approved in due time (paid media, social media, content repurpose, event briefs, email marketing, design, HubSpot setup etc)* Recruit and brief freelance staff to work on campaigns, if/when the case (eg: content writing, design, video production etc).* Develop briefs for marketing campaigns (white paper briefs, interviews, surveys, analyst reports, articles, other thought leadership topics for awareness – consideration – decision – upsell)* Create short form content assets if/when needed (email templates, landing page content for campaigns, briefs for the content repurpose, etc)* Experience building out project management workflows across Asana* Coordinate webinars and roundtables in sync with sales, business development and product marketingSpeakers recruitment for marketing programs (eg: events, webinars, interviews, surveys, etc)* Manage campaigns reports and make proactive suggestions to improve campaigns performance

Armonk, New York, Ny, Us

* Design and own end-to-end campaigns by working with the global marketing team to create the marketing strategy and map out the tasks needed to implement that strategy; * Manage campaign requests from internal stakeholders and coordinate with the global marketing team to prepare and launch the campaigns; * Support the Vertical/Horizontal Marketing Leader in the development and execution of the Global Field Marketing Plan for key markets, to position IBM as a digital transformation leader and achieve key marketing objectives: 1. increase brand awareness, 2. create demand (pipeline inflow) for our chosen services and 3. convert demand and strengthen client engagement; * Manage and supervise marketing projects from beginning to end; * Determine marketing campaign budgets and timelines with stakeholders and ensure that all staff adheres to them; * Make recommendations on the marketing plan based on best practices and performance; * Conduct ongoing research and analysis of ‘spaces and places’ frequented by our target audience – helping Marketing decide on key influencers (media, events, industry associations etc.) and where to invest; * Evaluate progress, and identify significant opportunities and risks related to the projects; * Ensure that the team is always working on highest priority tasks; * Develop and maintain strong working relationships with external collaborators and internal stakeholders; * Work with the marketing team members and stakeholders to formulate processes where there is a gap; * Identify areas for improvement in terms of procedures, flows and tools used by the team; * Sharing and/or adopt best practices and apply lessons learned (WW, GEO and Market level) in order to generate HQ responses that convert into MQL, then SQL which yields to Win Revenue.

Armonk, New York, Ny, Us

*Plan, execute and measure the impact of an organic foundation project that drives improvements in key digital KPIs for Banking Diamond Team;*Collaborate with DSG and DO throughout, as well as close collaboration across Banking Diamond Team colleague at market and WW level;*Ensure investments in Always On Digital projects follow guidance around 50-60% of media mix spend (focus on programmatic) and a maximum of 10% on content syndication;*Digital projects in market which are able for optimization and deliver planned ROI;*Work with brand and communication, event and sales colleagues to leverage all priority social media channels to drive a marked improvement in engagement with clients, partners and influencers;* Implement, track and optimize digital paid media (search, social and programmatic) marketing campaigns across digital channels for the market;*Measure and report performance of digital marketing campaigns against team goals;*Collaborate with internal and external teams to identify trends and insights, optimize user experience, spend and performance based on the insights;* Optimize the digital funnel and conversion rates;* Coordinate localization of campaigns/ landing pages for Europe markets;* Interlock with the media agency on setting up campaigns and managing optimization;* Work within virtual teams based on agile marketing principles;* Brainstorm new and creative growth strategies;* Evaluate emerging technologies provide perspective for adoption where appropriate;* Optimize, learn, adapt to drive the best outcomes possible at all times.

Armonk, New York, Ny, Us

* Win the Enterprise Hybrid market and scale digital success to achieve the cloud revenue objectives;* Accelerate cognitive business for IBM through cloud delivery of cognitive to developers and end users;* Differentiate IBM Cloud through domain and industry expertise and solutions;* Optimize campaigns to drive significant uplift in response-to-lead conversion rate;* Launch NEW Cloud Digital campaigns: Hybrid Cloud, SoftLayer, Application Development, Bluemix, Developer, Video and Storage based on cohorts, digital content, and optimized visit-response-lead conversion;* Increase customer engagement through Discover/Learn/Try/Buy content mapped to buyer’s journey for 100% response rate;* Drive digital ecosystem to attract new buyers through organic and centralized paid media models with drive to landing and nurture;* Improve the Lead Conversion Rate - AlwaysOn programs; Content + Format + Timing -> Keep focus on increased the Content Quality and Right format accordingly with the response stage; * Focus on retargeting & Nurturing; Fast start execution – Agile methodology; On going metrics – Agency and IBM;* Focus in Content Creation for Digital Campaigns taking in account: Platform we use to communicate (Web, Social Media, Content Syndication, E-mail) and Target Audience (which content is relevant/attractive for each audience);* Creating digital content.* Digital Strategist Output - Providing Coremetrics report; Performance data related to engagement metrics e.g. Page Views, Visitors, Visits, Avg time on Page, Video views;A/B Testing using Optimizely, if applicable; Social media performance data using Sysomos (Social Media Strategist); Building digital campaign funnel; Establishing tracking system in the campaign development stage as campaigns need to be set-up in the tools in order to be able to measure their performance.

Armonk, New York, Ny, Us

* Lead and execute an integrated end-to-end campaign strategy for Spain, Portugal, Israel and Greece, that supports the category business objectives and delivers the right mix of digital and event tactics to increase pipeline and create new leads;* Apply analytics to better profile, target and retarget prospects through to dynamically adapting campaigns to deliver higher quality responses and improve conversions rates;* Build integrated end-to-end campaigns inclusive of events, digital, social and nurture;* Define the tactic and offer mix that will engage prospects and buyers and help progress opportunities to sales;* Apply data driven analytics and assess campaign performance to ensure they are driving expected results;* Manage the end-to-end response management plan and adjusts campaign tactics to improve response volume and quality;* Partner with the regions to drive local execution (overview, tactics, Hub content, webcast topics, etc.);* Define and lead the worldwide Global Media and Content Syndication plan;* Prepare and manage the program marketing budget;* Manage the program guidance and ensure that campaign execution is meeting business objectives;* Manage the program system requirements: offers, assets, tactic code creation, campaign maps, etc.;* Develop prospecting campaigns supported by lead detection triggers to target and re-target new buyers;* Manage offer and asset translation.Inputs Market Segment and Portfolio Plan Go-to-market strategy and route planning Client Buyer Journeys Portfolio value proposition and key messaging and themes Planned Content (long tail such as white papers) and key anchor assets (demos, videos,)Outputs Agency and vendor Relationships Worldwide Demand Programs Guidance package Campaign Maps and Supporting Tactic Mix Deliverables signed off by Geo Counterparts Enablement Kits

Bucuresti, Ro

Bucharest, Bucharest, Ro

Zürich, Zürich, Ch

Commerce Degree, Economics

College Degree, Biology, General