With more than 20 years' experience, I have worked for tech start-ups, global brands, and SaaS companies overseeing the full stack of marketing, product development, sales pre-qualification, investor relations and branding responsibilities. I develop creative value propositions and solid go-to-market strategies. I produce sales and product tools that drive revenue. I create content that builds brand equity, generates leads and converts opportunities. I also build marketing teams, strategic partnerships, budgets, and martech infrastructure from the ground up.My Approach:I start with a 360-degree approach: engaging with sales, engineering and customer-facing teams in addition to management and end users to develop a product-driven and customer-needs based marketing strategy. My goal is to focus on marketing initiatives that will quickly scale both startup and global technology leaders alike. It's all about prioritizing the activities that will help to grow revenue: building high-performing teams, finding internal efficiencies, and improving the strategy. It is also about being flexible - leveraging data so I can adapt mid-campaign, staying creative even with shifting priorities and budgets, and being able to roll-up my sleeves to get the job done when needed.My Philosophy:I have always been drawn to technology brands that improve the way people create and interact. And I love helping companies connect with their audience and tell better stories. I believe the true power behind great marketing is in embracing how everyone is your customer on some level: both internally and externally. And if you are open, honest and just listen, you will find all the answers you need to achieve your goals.