1st Maternity Leave: 12/2021 - 09/20222nd Maternity Leave: 10/2023 - 09/2024 Lead the strategy and full marketing mix for the brand.Launch of new brand pillar Make The Cover and Body Mists.campaign (PR, media, influencers) in Germany and UK and plan of roll outs to marketsLead all comms for the brandLead of paid media planning and budgetingLead all social media content creation and planningNew website creationLead A&P for the brandBrand strategy and portfolio managementLead brand toolkit for local implementationReporting to: Managing Director

Comms & Equity- Lead of Durex Naturals Ladies, let's lube campaign (from brief to assets deployment, PR and media)- DUREX + (RED) partnership with Zara Larsson- Lead of European comms strategy, planning and execution (assets creation)- Lead of UK media management- Lead of UK PR activation- Lead UK social media and always on strategy and execution- Lead all UK brand partnerships- Lead of eCRM funnels- Lead of internal Content Studio

- New product development: Launch of Soothing Aloe Vera and Detoxifying Charcoal masks globally in 75ml pot, 12ml sachets and 15ml GWP.- Range renovation strategy- Franchise marketing plan- New trends analysis for new concept and product development- Collaboration with Regional directors for new launches- Digital assets creation- Agencies management (comm, design, digital, POS)- People management- Budget management

Category: Hair & Social media - Launch of new premium Hair Styling rage in US, CA, EU, ANZ: 13 NPDs- Relaunch of Axe W&C range in US, Canada- Launch of Axe Hair 2016 Campaign: Not Just a Pretty Hairstyle (Bronze Cannes Lion, 2016)- Launch of 3 Axe Hair Educational videos - Mantorials: Clean Cut, Messy, Spiked Up Look- Launch of Axe Hair Instagroom: 23 hairstyle 15'' online videos, 2016- Axe/Lynx + Agi&Sam partnership management for London Collections Men, June 2016- Axe + Alesso partnership development- Management of partnership with Kieron Webb (The London Barber), Axe Global Creative Director.- Axe Q3 Global Digital Toolkit- Cross functional teams management- Inter agencies briefing and management (design, PR, communication)- Global Axe POS Guidelines- Budget management

- Launch of Cornetto Mix Mini in EU and TK, new mid size in-home proposition- Relaunch of Cornetto Enigma- Close contact with local marketing teams (EU, SEA, AMET, LATAM) for local adaptations and implementation of the recommended global portfolio vision across key Regions - from pack design to printing and products roll - outs. - Close collaboration on communication for 2013 and 2014 global ATL campaign in testing and shooting (TVC, outdoor, digital) and support Regions in implementing communication and media plans. - Lead of Cornetto team in the Big Country meetings and events preparation and presentation. - Launch of the leading Out of home 2014 brand Innovation in Italy - Cornetto Mini x2 in 2014 - from idea to deployment in EU and ATL and digital communication.- Definition of Cornetto Sustainable Living Plan, Social and environmental mission. - Lead of Cornetto Young Directors contest for emerging talents in Universities collaborating with R. Faenza and University La Sapienza, Rome. Project specific for Italy- Creation of #ShareTheLove, now used by Cesare Cremoni in his hit Share the Love, 2015.

Preparation of store opening, including all related marketing and in-store sales promotion. Selection of clothes to be sold on consignment.

create offers and cooperation with clients for product promotionsPage content writing Testing the various offers on different target markets and adapting their appeals, Design of customer surveys

Checks of payroll, investments and funds, balance sheets and income statements.Proof-reading of financial reportsFinancial reconciliations