Claudia Blake Email and Phone Number
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If life is a playground, then you will find me on the jungle gym.As a brand builder with 20 years of end-to-end marketing experience across Consumer Goods, Technology and Business Services, I've had the fortune of taking creative paths in startups and Fortune 500 companies. My nonlinear experiences have given me diverse operational perspectives and skills - teaching me to love stretching in new directions and keep climbing to deliver results.Along the journey, one universal pursuit has fueled my path: a desire to bring solutions to market that fulfill human needs and deliver happiness - whether it be to grow relationships, satiate thirst/hunger, discover play, build brand health, or find comfort and warmth!My "jungle gym" career highlights include:• Starting my career as a student entrepreneur - pioneering a B2B corporate greeting card service to solve the needs of time-constrained executives. Generating a tri-state customer base with a startup grant from Miami University. • Spending 10+ years as a member of the Coca-Cola North America Commercial Leadership Team. Roles in brand management, channel strategy, category innovation, operations, shopper marketing and occasions marketing - optimizing retail and foodservice customer growth and U.S. bottler collaboration. Coca-Cola brand portfolio experience across: Soft Drinks, Waters, Sports Drinks, Energy Drinks, Teas, Coffees, and Juice brands. • Holding progressive brand management roles at Kellogg’s, renovating a regional portfolio of Keebler cookies and crackers to enhance quality, profitability, and Direct-Store-Door (DSD) retail synergies across divisions.• Expanding Kids2 Inc's flagship infant/toddler toy brand into baby gear, six-language packaging, mass merchandisers, and industry-awarded products to meet the needs of new parents. • Serving as a lead strategy consultant for an AI-driven SaaS startup. Providing competitive brand analytics for diverse clients such as T-Mobile, Saks Fifth Avenue, Bloomingdale’s, DIAGEO, Korn Ferry, Cognizant and Dropbox.• ...And now at Gildan, I have the amazing opportunity to expand the retail availability of a quality portfolio of apparel essentials to meet the 'head to toe' comfort-wear needs of consumers.I love connecting with new people, so please drop me a note. ...Or look for me around the LinkedIn playground.
Gildan
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Head Of North America Retail Brand & Shopper MarketingGildan Oct 2023 - PresentMontreal, Qc, CaGildan is a leading apparel manufacturing company, with a strong portfolio of brands, including Gildan®, American Apparel®, Comfort Colors®, GOLDTOE®, and Peds®. With four decades of developing global manufacturing expertise, Gildan is one of the world’s most efficient, ethical, and sustainable apparel manufacturers. Founded in Canada, Gildan operates out of roughly 30 locations in ten countries worldwide and sells its products in 60+ markets globally.Responsibilities:Directing the day-to-day business team and brand management initiatives for Gildan's innerwear brand portfolio - driving shopability and strengthening retail presence to convert shoppers into buyers.
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Brand Strategy DirectorBlueocean Jun 2021 - Sep 2023San Francisco, California, UsBlueOcean is a Silicon Valley (Series B) AI-driven SaaS company that is transforming the way global brands predict and measure growth in real-time. Role & Accomplishments:As a lead strategist for diverse Fortune 500 and Unicorn companies, I leveraged an AI-driven competitive intelligence platform to help CMOs and brand marketers unlock actionable strategies to build brand health while outmaneuvering their competition. I had the pleasure of serving the following industries and customers:B2C CLIENTS:Retail/Fashion (Bloomingdale’s, Saks Fifth Avenue), Alcoholic Beverages (DIAGEO), Restaurants (Panda Express), Telecom/Mobility (T-Mobile). Password Management (1Password).B2B CLIENTS: Business Consulting (Cognizant, Korn Ferry), Customer Engagement & Analytics Software (Braze, Amplitude), Cybersecurity (Everbridge, Veeam), Identity Verification (Onfido, Okta), Networking/Cloud Solutions (Aruba, Dropbox, Microsoft, Docker), FinTech (Zelle, FloQast, Medius, Coda Payments), DevOps (Copado), Law (Paul Hastings), Logistics (Flock Freight), Edtech (Cengage).• Presented +140 customer deliverables (SWOT deep dives and workshops) over ~2 years. Brand analyses on advertising, social media, SEO, campaign content, audience sentiment, and brand archetyping coupled with recommendations to build loyalty and deliver KPIs.• Partnered with Sales and Customer Success to enhance demos and renewals generating over $2 million.• Provided product development input to Data Science and Engineering to meet client commitments.• Served as cultural ambassador - orchestrated companywide virtual Halloween party (2yrs) and co-planned Strategy team offsite. -
Strategic Marketing & Sales ConsultantPawleys Island Brewing Company Aug 2019 - May 2021Scaled business process protocols for a craft brewery startup to deliver profitable returns to investors. Enhanced brand marketing, retail forecasting, inventory management, and selling tools to build distributor and supplier capabilities. -
Director Of Marketing - Home Media, Mixing & Leisure OccasionsThe Coca-Cola Company Jan 2017 - Mar 2019Atlanta, Ga, UsDefined the Home Media and Cocktail Mixing strategies and commercial plans for the Coca-Cola North America Shopper Marketing Center of Excellence.• Inspired a 23-person cross-functional team to build a strategic framework, insights-based selling story and operating plans to capture consumption during “digital media moments” (TV, Streaming, Gaming). Represented the team by presenting the work main-stage at National Sales Meeting.• Cultivated partnerships with Brown-Forman and Bacardi to create cocktail programs securing retail chain placements. • Guided creative agencies/vendors (Visual Latina, Geometry, MELT, FCB/RED, HelloWorld, RockTenn) in developing POS and digital ecommerce content based on data segmentation research to convert shoppers into buyers. -
Senior Innovation Manager - Water, Tea, CoffeeThe Coca-Cola Company Jan 2014 - Dec 2016Atlanta, Ga, UsChampioned new product launches across the Coca-Cola System to deliver profitable growth and market share. • Commercialized 20+ branded water portfolio products driving 1 million incremental cases during launch and delivering incremental base business growth.• Accelerated brewed tea and coffee expansion by collaborating with category management and foodservice/retail teams to deploy sell-in tools and field training sessions to scale customer adoption. • Advanced product innovations through ‘stages and gates’ process leading national system launch communications.
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Senior Channel Strategy Planning ManagerThe Coca-Cola Company Jan 2011 - Dec 2013Atlanta, Ga, UsDefined priorities for Supermarkets, Clubs and Mass Merchandisers. Channel lead on B2B executive steering committee.• Automated a CRM platform to monitor demand generation and sales funnel conversion across 75 retail accounts.• Created a toolkit encompassing a customer segmentation framework, merchandising productivity research, optimal assortment benchmarks, pricing models and tradeshow tutorial videos, enhancing systemwide execution. • Led a digital marketing retailer ROI assessment resulting in a strategy shift to enhanced mobile marketing.
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Senior Shopper Marketing Manager, Ahold Delhaize Customer TeamThe Coca-Cola Company Jan 2009 - Dec 2010Atlanta, Ga, UsQuarterbacked customer marketing solutions grounded in shopper data insights and system imperatives.• Designed in-store digital promos for Olympics, NCAA and FIFA World Cup sponsorships generating 14M impressions.• Structured meal/snack promotional partnerships (Mondelez, Kraft, Conagra, General Mills, Campbell’s) to create sustaining in-store activation and increase household buyers +18%.
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Senior Brand Operations Manager - Sports Drinks And Energy DrinksThe Coca-Cola Company Jan 2008 - Dec 2008Atlanta, Ga, UsLocalized product activation resources for field sales teams to grow category market share against profit goals.• Directed $2 million in POWERADE go-to-market programming across Drug Stores, Dollar Stores, Grocery and Convenience Retail resulting in incremental merchandising and double-digit revenue growth.• Convinced largest U.S. regional bottlers to launch Full Throttle Energy Coffees by leveraging category trends, competitive insights and sales incentives to optimize NASCAR and NHRA sponsorship events and media.
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Global Senior Brand ManagerKids Ii 2005 - 2007Atlanta, Ga, UsPropelled the Bright Starts flagship portfolio across children’s durables (soft and hard goods) by building a robust innovation roadmap, 6-language packaging and an international platform for expansion. Managed direct reports.• Spearheaded brand repositioning with Interbrand and content strategy with Ketchum PR to differentiate the value proposition and engage mom influencers via blogs, email, video, social media and print delivering +45% growth. • Collaborated with Engineering, Design and Sales to launch a “Top Toy of the Year” recognized by American Baby, Parents and Parenting publications - achieving industry awards and placement in Walmart and Target.• Orchestrated the company’s first Susan G. Komen/Breast Cancer national philanthropic promotional campaign, influencing senior leadership to create a long-term social responsibility commitment for the corporate foundation. -
Senior Brand Manager & Brand Manager (Promoted)Kellogg Company Jan 2001 - Dec 2004Battle Creek, Michigan, UsGoverned a $180 million portfolio of 200 cookie/cracker products - Famous Amos, Murray and Austin. Reported to Division President (promoted from Brand Manager). Managed direct reports.• Evolved the Direct Store Door (DSD) division into a strategic arm of Kellogg’s Snacks by motivating dispersed R&D and Operations teams while incentivizing independent distributors/franchisees to grow business unit profits +152%.• Stewarded the division’s marketing integration with expanded Kellogg’s resources ($27 million budget) by overseeing research, advertising, PR and merchandising that rebuilt the brand promise and doubled awareness.• Transformed a declining brand into a profitable business by renovating 60 products to enhance taste, packaging and pricing, while optimizing assortment, improving gross margin +5 points and saving $1 million in trade spending. -
Strategic Technology ConsultantViant, Inc. Jan 2000 - Dec 2000Boston , Ma, UsAnalyzed e-business development strategies and enhanced market-intelligence processes securing Fortune 500 client relationships.• Enhanced prospecting analytics resulting in nominations for “Strategy Discipline” and “Client Management” awards.
Claudia Blake Skills
Claudia Blake Education Details
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Emory University - Goizueta Business SchoolMarketing -
Miami UniversityBachelor Of Business Administration - Bba
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Culver AcademiesCamp Counselor
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Columbus School For GirlsHigh School Diploma
Frequently Asked Questions about Claudia Blake
What company does Claudia Blake work for?
Claudia Blake works for Gildan
What is Claudia Blake's role at the current company?
Claudia Blake's current role is Head of Retail Brand and Shopper Marketing | Apparel | CPG | Consumer Goods | Former Marketer: Coca-Cola, Kellogg's, Kids2, BlueOcean.ai | MBA.
What is Claudia Blake's email address?
Claudia Blake's email address is cl****@****akes.us
What is Claudia Blake's direct phone number?
Claudia Blake's direct phone number is +1 404-676*****
What schools did Claudia Blake attend?
Claudia Blake attended Emory University - Goizueta Business School, Miami University, Culver Academies, Columbus School For Girls.
What skills is Claudia Blake known for?
Claudia Blake has skills like Sales, Cross Functional Team Leadership, Shopper Marketing, Brand Management, Marketing, Marketing Strategy, Strategy, Business Planning, Creative Direction, Crm, Strategic Planning, Competitive Analysis.
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