Claudia Blake Email & Phone Number

Montreal, QC, CA

Gildan is a leading apparel manufacturing company, with a strong portfolio of brands, including Gildan®, American Apparel®, Comfort Colors®, GOLDTOE®, and Peds®. With four decades of developing global manufacturing expertise, Gildan is one of the world’s most efficient, ethical, and sustainable apparel manufacturers. Founded in Canada, Gildan operates out.

San Francisco, California, US

• BlueOcean is a Silicon Valley (Series B) AI-driven SaaS company that is transforming the way global brands predict and measure growth in real-time. Role & Accomplishments:As a lead strategist for diverse Fortune 500.
• Presented +140 customer deliverables (SWOT deep dives and workshops) over ~2 years. Brand analyses on advertising, social media, SEO, campaign content, audience sentiment, and brand archetyping coupled with.
• Partnered with Sales and Customer Success to enhance demos and renewals generating over $2 million.
• Provided product development input to Data Science and Engineering to meet client commitments.
• Served as cultural ambassador - orchestrated companywide virtual Halloween party (2yrs) and co-planned Strategy team offsite.

Scaled business process protocols for a craft brewery startup to deliver profitable returns to investors. Enhanced brand marketing, retail forecasting, inventory management, and selling tools to build distributor and supplier capabilities.

Atlanta, GA, US

• Defined the Home Media and Cocktail Mixing strategies and commercial plans for the Coca-Cola North America Shopper Marketing Center of Excellence.
• Inspired a 23-person cross-functional team to build a strategic framework, insights-based selling story and operating plans to capture consumption during “digital media moments” (TV, Streaming, Gaming). Represented the.
• Cultivated partnerships with Brown-Forman and Bacardi to create cocktail programs securing retail chain placements.
• Guided creative agencies/vendors (Visual Latina, Geometry, MELT, FCB/RED, HelloWorld, RockTenn) in developing POS and digital ecommerce content based on data segmentation research to convert shoppers into buyers.

Atlanta, GA, US

• Championed new product launches across the Coca-Cola System to deliver profitable growth and market share.
• Commercialized 20+ branded water portfolio products driving 1 million incremental cases during launch and delivering incremental base business growth.
• Accelerated brewed tea and coffee expansion by collaborating with category management and foodservice/retail teams to deploy sell-in tools and field training sessions to scale customer adoption.
• Advanced product innovations through ‘stages and gates’ process leading national system launch communications.

Atlanta, GA, US

• Defined priorities for Supermarkets, Clubs and Mass Merchandisers. Channel lead on B2B executive steering committee.
• Automated a CRM platform to monitor demand generation and sales funnel conversion across 75 retail accounts.
• Created a toolkit encompassing a customer segmentation framework, merchandising productivity research, optimal assortment benchmarks, pricing models and tradeshow tutorial videos, enhancing systemwide execution.
• Led a digital marketing retailer ROI assessment resulting in a strategy shift to enhanced mobile marketing.

Atlanta, GA, US

• Quarterbacked customer marketing solutions grounded in shopper data insights and system imperatives.
• Designed in-store digital promos for Olympics, NCAA and FIFA World Cup sponsorships generating 14M impressions.
• Structured meal/snack promotional partnerships (Mondelez, Kraft, Conagra, General Mills, Campbell’s) to create sustaining in-store activation and increase household buyers +18%.

Atlanta, GA, US

• Localized product activation resources for field sales teams to grow category market share against profit goals.
• Directed $2 million in POWERADE go-to-market programming across Drug Stores, Dollar Stores, Grocery and Convenience Retail resulting in incremental merchandising and double-digit revenue growth.
• Convinced largest U.S. regional bottlers to launch Full Throttle Energy Coffees by leveraging category trends, competitive insights and sales incentives to optimize NASCAR and NHRA sponsorship events and media.

Atlanta, GA, US

• Propelled the Bright Starts flagship portfolio across children’s durables (soft and hard goods) by building a robust innovation roadmap, 6-language packaging and an international platform for expansion. Managed direct.
• Spearheaded brand repositioning with Interbrand and content strategy with Ketchum PR to differentiate the value proposition and engage mom influencers via blogs, email, video, social media and print delivering +45%.
• Collaborated with Engineering, Design and Sales to launch a “Top Toy of the Year” recognized by American Baby, Parents and Parenting publications - achieving industry awards and placement in Walmart and Target.
• Orchestrated the company’s first Susan G. Komen/Breast Cancer national philanthropic promotional campaign, influencing senior leadership to create a long-term social responsibility commitment for the corporate.

Battle Creek, Michigan, US

• Governed a $180 million portfolio of 200 cookie/cracker products - Famous Amos, Murray and Austin. Reported to Division President (promoted from Brand Manager). Managed direct reports.
• Evolved the Direct Store Door (DSD) division into a strategic arm of Kellogg’s Snacks by motivating dispersed R&D and Operations teams while incentivizing independent distributors/franchisees to grow business unit.
• Stewarded the division’s marketing integration with expanded Kellogg’s resources ($27 million budget) by overseeing research, advertising, PR and merchandising that rebuilt the brand promise and doubled awareness.
• Transformed a declining brand into a profitable business by renovating 60 products to enhance taste, packaging and pricing, while optimizing assortment, improving gross margin +5 points and saving $1 million in trade.

Boston, MA, US

• Analyzed e-business development strategies and enhanced market-intelligence processes securing Fortune 500 client relationships.
• Enhanced prospecting analytics resulting in nominations for “Strategy Discipline” and “Client Management” awards.

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba

5 Summers: Culver Summer Girls Military School Graduate, Woodcraft Attendee, Camp Counselor

High School Diploma