Leading SAP growth in Argentina, Chile, Peru, Uruguay, Paraguay and Bolivia by helping Customers to be Intelligent Companies through the best run Software and Innovations in the actual Experience Economy.Proud of leading and developing a talented team who respect diversity and make SAP a Great Place to Work across the region.

Leading SAP growth in Argentina by helping Customers to Transform their Business leveraging Digital Technologies and Business Applications.

Responsible for all operations, business development and the entire Go-to-Market strategy of SAP in Latin America South, including: - Work closely with sales leaders to assure flawless sales execution & results; - Establish company operations to meet budget and other financial goals; - Establish the performance goals, allocate resources, and assess policies for the sales support resources (pre-sales, industry specialists, customer advocates and operations); - Define and execute growth initiatives to support overall business objectives and plans; - Define long-range planning and budget development to support strategic business goals; - Lead and execute medium term demand generation and maturation.

Leading Partner Sales through Cloud/SaaS based oferings, BPO services and OEM Strategic agreements.

Responsible for driving revenue with Strategic Partners in the Ecosystem, from Sales Play definition and partner engagement to sales execution and Revenue results.

Responsible for indirect business in Systems division (hardware partner sales).Responsible for launching a new Value Added Distribution Strategy which required mayor regional partners appointment.Managed a group of 13 people. Held full responsibility for channels sales quota and margin.

Managed indirect business with partners in a multiple distribution channel business. Role required to develop existing partners as well as appoint new ones as needed according to coverage strategy in the different countries of the region:- From 2005 to 2007 appointment in South of LATAM.- From 2007 to 2008 appointment in ACC region in LATAM.- From 2008 to 2010 appointment for the whole LATAM region.Managed a group of 30 people. Held full responsibility for territory channels sales quota and margin.

Definition and execution of demand generation, communication and branding strategy.Public relations and Executive representation in IT Forums and Chambers.Managed a group of 4 people, 2 PR agencies and 2 event agencies.

Outsourcing of the Marketing Division for regional CRM company. Management of communication strategies, demand generation activities and partner recruiting strategies. Definition of sales and marketing processes with Pivotal CRM Solution.

Member of corporate group in charge of creation of new Data Center Business Unit in LATAM. - Responsible for definition of the E-Commerce strategy, ASP practice and Alliance program. - Management of sales cycle in target accounts, with quota and EBITDA objectives.Managed a group of 8 people.

Creation and management of Solution Sales Web and Data Warehousing BUs in Informix South Region, having quota/margin assignment. - Definition of local available solutions, their marketing positioning and communication, pricing and selling strategy.- Management of the whole sales cycle in target accounts: sales and post-sales. - Management of local alliances with third party companies.Managed a group of 16 people.

Creation and management of the Presales department in Informix Argentina, having quota assignment. Cooperation with the Marketing department in the definition and development of marketing events and major product launches. Company Speaker for product launches, trade shows and academic conferences, in Argentina, Bolivia, Chile, Perú and Uruguay.Managed a group of 7 people.