Claudia Bortas Email & Phone Number

Bucharest, Romania

• Managing marketing and communication activities for wbe.travel, a brand specializing in travel technology, overseeing the annual budget. • Achieving substantial year-to-year growth in website visits, brand awareness and visibility.• Developing and implementing marketing and communication strategies for multiple markets.• Collaborating closely with the sales team to drive strategic campaigns and meet goals and KPIs.• Leading partnerships with PR associates, graphics and video production partners, programmers and expo production teams.• Drafting & implementing B2B communication through various channels, including newsletters, building landing pages, press materials, PPC campaigns on Google ADS and social media content for platforms like LinkedIn, Twitter, Facebook and YouTube.• Creating and optimising communication materials for the website, press, and newsletters, focusing on maintaining SEO for the website and driving visits.• Managing brand & brand ambassador's image, PR activities, and speaking opportunities at leading global travel events.• Coordinating the creation of marketing collaterals, expo stands, local branding, PR, and press releases for trade shows and conferences across the UK, Europe, the Middle East, and Asia.• Managing networking events in London, Dubai, and Singapore with key clients and partners.• Conducting market analysis and competitive research to stay informed of industry trends.• Creating structural and graphical content, promotional videos, and website enhancements to drive audience engagement.• Successfully rebranded the entire wbe.travel brand, including redesigning the logo, establishing a new market position, building a new website, and relaunching event in London.• Preparing assessment reports, post-event reports, and financial reports for the management team.

Bucharest, Romania

• Developed the marketing strategy for 6 brands of consumer electronics – small domestic home and professional appliances for B2C and B2B.• Managed annual marketing budget, negotiating cost-efficient contracts and forecasting expenses.• Successfully increased sales by up to 40% through collaborative efforts with the sales and marketing teams.• Drove direct website traffic with+30% YoY growth.• Worked with the sales, PR, Social Media and Digital managers, video production team, programmers and designers for PR, ATL, BTL, digital, social, NL and online campaigns.• Negotiated contracts, focused on cost efficiency & ROI.• Trade Marketing – responsible for all marketing communication at the point of purchase.• Managed more than 10 endorsements and KOL projects, at the same time.• Developed and managed online and BTL campaigns (product launches) to increase brand awareness and sales.• Tracked conversion rates and improved campaigns.• Prepared quarterly & yearly reports, post-event reports, and financial reports for the management team.

Bucharest, Romania

• Managed client accounts, including research, retention, contract negotiation, and sales of portfolio services.• Increased corporate department's portfolio and business by up to 40%, securing clients such as Arnia Software, Arvato Bertelsmann, Brise Group, and Intercars.• Led and supervised a team of 6 individuals in ticketing, BTL, design, and direct sales.• Developed and implemented creative proposals, and cost-efficient projects for internal communication and marketing – BTL campaigns (product launches, conferences, corporate anniversaries, business travel meetings, incentives).• Managed a marketing BTL project for 1.000 people and lead the team involved.• Created presentations, marketing collaterals, and internal documents for the department and for clients.• Trend analysis, market research, and monitoring of competition.• Researched for suitable and cost-effective suppliers; contract and budget negotiations; Managed all the resources and led the teams involved in each project.• Proposed and managed the marketing and sales plan for the corporate department.• Prepared assessment reports, post-event reports and analyses for the clients, as well as financial reports for the management team.

Bucharest, Romania

• Managed the marketing communication plan for the location and the sales activity for corporate clients• Developed the marketing and communication plan and implemented the campaigns (PR, ATL, BTL, digital, social, newsletters)• Implemented a successful rebranding campaign; developed marketing collaterals and branded website; organized a series of monthly events and managed the new brand ambassador – an awarded Romanian Chef • Organized more than 15 events for groups of 10 and up to 50 people for internal communication (teambuilding, company anniversaries, business meetings) and marketing campaigns (product launches, press conferences)• Proposed and managed the marketing and sales plan• Researched for suitable suppliers, managed contract and budget negotiations• Lead a team of 3 people • Prepared marketing and sales reports, evaluations and proposals for clients and management

Bucharest

Main role: creating, proposing and organizing local and national marketing and communication campaigns and projects (BTL, ATL and PR)Main clients: Ubisoft, Gameloft, D-Link, Arvato Bertelsmann, Syngenta Agro and more.Main achievements and responsibilities:• Increased portfolio of clients and projects by up to 50 %; generated and managed a profitable client database• Organized more than 45 communication campaigns and events for groups of 10 to 1.000 people, in various locations across Romania and Bulgaria.• Organized “Undercloud International Theatre Festival”: coordinated a team of 80 volunteers; managed 32 national and international theatre shows with all the resources implied (technical team, actors and directors); created and permanently updated the official website.• Part of the organizing team 2 years in row 2 one of the largest equestrian international competition events in Romania: Transylvania Horse Show and Karpatia Horse Show. • Created marketing collaterals, presentations, and internal documents.• Conducted trend analysis, market research, and monitoring activities.• Implemented effective project management, ensuring timely delivery and adherence to milestones.• Optimized budgets by managing and reducing costs.• Established and maintained strong relationships with suppliers through contract and budget negotiations.• Prepared comprehensive reports for clients, including post-event analysis and financial reports.• Supervised and delegated tasks to junior team members, partners, and suppliers.• Secured sponsorships for various events.

Bucharest, Romania

Main role: creating, proposing, and organizing local and national corporate events, marketing and communication campaigns and other projects.Main clients: Epson France, Softwin, Kinstellar, Ubisoft, Gameloft, Sanofi Aventis, and more.Main achievements and responsibilities:• Increased portfolio of clients and projects by up to 30%; Generated and managed a profitable client database.• Managed profitable client relationships with key clients.• Produced and organized over 10 successful events for groups of 10 to 1.200 people (teambuilding, product launch, conferences, corporate anniversaries, fairs and exhibitions, in-store promotions, gift campaigns, retreats).• Developed and executed creative proposals, presentations, and marketing collaterals.• Conducted trend analysis, and market research, and monitored competitors.• Implemented effective project management, including planning and tracking timelines and milestones.• Optimized budgets by efficiently managing costs.• Met all deadlines and effectively prioritized tasks under tight time constraints.• Established and maintained strong relationships with suppliers through contract and budget negotiations.• Prepared comprehensive post-event reports and analyses for clients and management.• Identified and managed risks associated with each event.• Led marketing development efforts to promote the agency and its services.

Bucharest, Romania

Main achievements and responsibilities:• Organized and coordinated more than 15 events for groups of 10 up to 7.000 participants• Main projects: 7 days National Festival for Students, blood donation campaigns, job fairs, sports competitions, trainings, monthly parties, teambuilding, ecological projects • Founder and President of the Bucharest Students League; led the team of 40 volunteers• Project management • Identified, assessed and implemented opportunities and creative ideas for each new project • Obtained sponsorships for projects

Master'S Degree, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Entrepreneurship, Management, Marketing, Communication, Advertising

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: Project Management, Research and Development Management, Marketing, Public Relations, Business Communication.