Claudia Bouman Email & Phone Number

State Of São Paulo, Brazil

São Paulo Area, Brazil

Diagnosis and reputation planning of companies, Planning strategic actions for ESG, marketing and communication, human development to expand relationship with stakeholders. - Project Development, Strategic Planning and Marketing for companies like BSGI, Instituto Soka Amazônia, Intelitax, Editora Baraúna, Osten (BMW), Mundial Logistics, Mídia Gourmet, EZCarbon, including brand repositioning, business segmentation and structuring of marketing actions. - Development of campaign products and relationships with consumers and trade agencies like Trust (Client: Husqvarna), Lowe Borghierh (Client: CEF) and Axis Pop (Client: Bunge). - Co-Responsible for startup of Bird Communication - Integrated communications agency focused on working their differentials and your business plan. - Development Training and Handouts modules in Marketing, Relationship Marketing and Product Development for managers and sales force of strategy and corporate segments of Correios - ECT.

São Paulo, Brasil

Main disciplines: Marketing Strategy, Communication Planning, Customer Service and Relationship Management, Promotional and Merchandising, Leadership, Change Management, Sustainable Marketing, Metrics of Marketing

São Paulo Area, Brazil

Teacher at Communication and Marketing Postgraduation Courses.Main disciplines: Marketing Strategy, Communication Planning, Interpersonal Relationships, Relationship Marketing and Social Media.

São Paulo, São Paulo, Brasil

Main disciplines: Marketing Strategy, Communication Planning, Customer Service and Relationship Management, Event Planning, Diagnosis and metrics in organizational communication, Marketing and Social Media.

São Paulo, São Paulo, Brasil

Teacher and speaker for under graduation and graduation courses.Disciplines: Brand Building, Planning and Communication, Relationship Programs and Similar Programs related to the Communication Area in the Advertisement & Markeitng courses

team: 12 people• Managed the areas of marketing, communication, press and events. • Organization of the Press Committee staff to increase the spontaneous release of SESCOOP and OCESP, targeting the branch of cooperativism – it results several interviews on TV, Newspapers and magazines. • I have attended the Cooperative Exhibition at ICA Fair-Expo - in Lisbon. I was in charge of 12 cooperatives group showing their work and implementing new business. • Reorganization of Visual Identity System (Ocesp, SESCOOP and Fescoop) and its positioning. • Restructure the portal of cooperativism. • Reorganization of the Sponsorship Regulation in order to improve actions undertaken by marketing cooperatives. • Development of the 2008 annual report of activities. • Organization of the cooperative's annual meeting, attended by 600 people in December /08. • Development of 2009 Marketing and budget planning.

Head of accounts: Citibank, CitiFinancial, Credicard Citi, Repsol (Gas /Oil) and XeroxPast clients: Ford, Natura, Previ, Vivo, Unilever, Sky, Reckitt Benckiser, Roche and others. • Managed and developed the planning for two large competitors in financial business: Credicard Citi and CitiFinancial•Organized the customer service and operational flows of all online campaigns of Natura, and developed relationship actions for sales women.•Reorganized the customer service and logistic process of Ford, aiming at increasing the satisfaction level and client relationship. Responsible for the planning of Eco Loyalty Program with the purpose to boost car sales for owners of this model•Market analysis, target identification, strategic and concept planning and development of general communication actions and relationship programs with the aim to attract, hold and nurture loyalty of clients•Planning development of prospecting actions in Repsol Gas business activities including advertising in segmented media, promotion and direct marketing campaigns, prioritizing segments. Responsible for advertisement broadcasting of Repsol and Xerox brands with a corporate focus. Responsible for Planning of Special Projects such as: oReckitt Benckiser –driven to encourage the indication of the productoRoche –product launchingoKaiser –to increase product sales and brand reinforcementoUnilever – creation and planning actions to increase consumers share of mind.oKlabin – CRM Project with industries to sell packages and papers.oLG – Competitiveness Project driven to product selling – B2B and B2C•Increase in return rates to 0.9% from 0.5% in campaigns driven to the acquisition of credit cards•Responsible for market analysis, public and market surveys actions planning aiming at assessing the behavior and profile of target•Coordination together with DBM department to analyze database and geomarketing toward development of actions for clients and prospects.

• Management with focus on increasing the brand visibility, relationship with clients and satisfaction of employees. • Introduced mew prospection models by segmenting clients base and increasing sales by 43% in the second half of 2001..• Planned and developed the company ´s database re-structure, aiming at enlarging contacts with clients, increasing the prospection in commercial area and developing direct-marketing actions analyzing their potential and “Lifetime value”. • Developed and introduced the company ´s communication planning (advertising, press consult and planning of strategies driven to the relationship with clients.).• Developed materials to provide support sales department such as: leaflets, portfolios and corporate videos to back clients prospection. • Introduced the corporate strategy, with focus on company ´s technology and customer service.• Developed endomarketing actions with the aim to take part in projects to encourage the team spirit, which resulted in and increase by 10% of employee satisfaction.

New company name: INCOM IndustrialMarketing Manager – Team: 15 people (telemarketing, promotion and design)• Managed the three areas of the company: households, cosmetic packages and injection plastic parts molding (clients from electro-electronic, carmakers and energy lines) with the target to increase their profitability and brand visibility. Focus on B2B and B2C.• Planned and coordinated the brand launch and product portfolio, including market survey, “pricing” study, product profitability and communication planning.• Managed the design and strategy applied by each product group of the company.• Increased sales of Desco line (household products) by 211%, and tripled the top clients base.• Managed actions driven to Desco´s client fidelity, with increasingly orders register from 20% (December 99) up to 42% (December 00).• Developed on average 12 products a year, 70% of cosmetic packages and 30% of household products. Received four Design Premiums awarded by well-known national associations.• Developed strategies for B2B relationship, targeted for each segment, including all sectors of the company (quality, engineering, sales and corporate), enhancing the level of clients’ satisfaction by 12%.• Structured and managed the company’s database and its application.• Planned and developed the telemarketing / Client service / Sales and post-sales activities.

Team: 5 peopleMarket analysis, target identification, strategic and concept planning and development of general communication actions and relationship programs with the aim to attract, hold and nurture loyalty of clients.

Planning of events, direct marketing actions and promotional campaigns

I have co-ordinated Showroom of the company, with focus in the rendering of services to the customers, supervising the works of 4 attendants;. I have co-ordinated Demonstrators performance in the main ones point-of-venda;. I have planned and developed training and lectures for the attendants and demonstrators, with the purpose of give the necessary tool rack for the demonstration of the products, of the technician and promotional point of view;. I have developed the incentive campaigns for internal store clerks, salesmen and plumbers with the objective to get greater index share of mind;. I have co-ordinated participation in Fairs as UD, FEICOM and FEHAB and diverse events of the sector;. I have co-ordinated elaboration of stands in diverse points of sales, in all parts of Brazil;. I have made and and co-ordinated campaigns for launching of products, with differentiated language, for peddlers, engineers and architects.

Master, Communication

Dissertation about “Email-marketing”.

Specialization, Marketing

Mba, Communication In Marketing, 1995

Bachelor'S Degree, English Translator

Education record

Education record