Claudia Bouman

Claudia Bouman Email and Phone Number

Guardian @ AngelUs Network
State of São Paulo, Brazil
Claudia Bouman's Location
São Paulo, São Paulo, Brazil, Brazil
Claudia Bouman's Contact Details

Claudia Bouman personal email

n/a

Claudia Bouman phone numbers

About Claudia Bouman

Com mais de 15 anos de parceria na Percepta Marketing, dediquei minha carreira à criação e implementação de estratégias inovadoras que reforçam a reputação e promovem o crescimento sustentável de organizações. Nossa equipe é especialista em planejar ações estratégicas para maximizar a Reputação com foco em ações de ESG, marketing e comunicação, sempre visando o desenvolvimento humano e a expansão dos relacionamentos com stakeholders.Nosso compromisso com a excelência se reflete na gestão de marcas e na comunicação direta, áreas nas quais possuo vasta experiência prática. A habilidade de criar produtos de campanha e desenvolver relações tanto com consumidores quanto com agências comerciais é um destaque da minha trajetória profissional, contribuindo significativamente para o posicionamento e sucesso dos clientes que represento.

Claudia Bouman's Current Company Details
AngelUs Network

Angelus Network

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Guardian
State of São Paulo, Brazil
Website:
angelus.network
Employees:
123
Claudia Bouman Work Experience Details
  • Angelus Network
    Guardian
    Angelus Network
    State Of São Paulo, Brazil
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  • Percepta Marketing E Comportamento Ltda
    Partner
    Percepta Marketing E Comportamento Ltda Jun 2009 - Present
    São Paulo Area, Brazil
    Diagnosis and reputation planning of companies, Planning strategic actions for ESG, marketing and communication, human development to expand relationship with stakeholders. - Project Development, Strategic Planning and Marketing for companies like BSGI, Instituto Soka Amazônia, Intelitax, Editora Baraúna, Osten (BMW), Mundial Logistics, Mídia Gourmet, EZCarbon, including brand repositioning, business segmentation and structuring of marketing actions. - Development of campaign products and relationships with consumers and trade agencies like Trust (Client: Husqvarna), Lowe Borghierh (Client: CEF) and Axis Pop (Client: Bunge). - Co-Responsible for startup of Bird Communication - Integrated communications agency focused on working their differentials and your business plan. - Development Training and Handouts modules in Marketing, Relationship Marketing and Product Development for managers and sales force of strategy and corporate segments of Correios - ECT.
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  • Franklincovey Education Brasil
    Postgraduation Teacher
    Franklincovey Education Brasil Jun 2021 - Present
    São Paulo, Brasil
    Main disciplines: Marketing Strategy, Communication Planning, Customer Service and Relationship Management, Promotional and Merchandising, Leadership, Change Management, Sustainable Marketing, Metrics of Marketing
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  • Complexo Educacional Fmu
    Postgraduation Teacher
    Complexo Educacional Fmu Oct 2010 - Present
    São Paulo Area, Brazil
    Teacher at Communication and Marketing Postgraduation Courses.Main disciplines: Marketing Strategy, Communication Planning, Interpersonal Relationships, Relationship Marketing and Social Media.
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  • Universidade Anhembi Morumbi
    Postgraduation Teacher
    Universidade Anhembi Morumbi Aug 2019 - Jun 2024
    São Paulo, São Paulo, Brasil
    Main disciplines: Marketing Strategy, Communication Planning, Customer Service and Relationship Management, Event Planning, Diagnosis and metrics in organizational communication, Marketing and Social Media.
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  • Unip
    Communication And Marketing Teacher
    Unip Aug 1997 - Dec 2019
    São Paulo, São Paulo, Brasil
    Teacher and speaker for under graduation and graduation courses.Disciplines: Brand Building, Planning and Communication, Relationship Programs and Similar Programs related to the Communication Area in the Advertisement & Markeitng courses
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  • Neob2B Marketing E Comunicação
    Partner
    Neob2B Marketing E Comunicação 2009 - 2010
  • Sescoop - Serviço Nacional De Aprendizagem Do Cooperativismo - Sp (Empresa Do Sistema S)
    Marketing Manager
    Sescoop - Serviço Nacional De Aprendizagem Do Cooperativismo - Sp (Empresa Do Sistema S) Oct 2008 - May 2009
    team: 12 people• Managed the areas of marketing, communication, press and events. • Organization of the Press Committee staff to increase the spontaneous release of SESCOOP and OCESP, targeting the branch of cooperativism – it results several interviews on TV, Newspapers and magazines. • I have attended the Cooperative Exhibition at ICA Fair-Expo - in Lisbon. I was in charge of 12 cooperatives group showing their work and implementing new business. • Reorganization of Visual Identity System (Ocesp, SESCOOP and Fescoop) and its positioning. • Restructure the portal of cooperativism. • Reorganization of the Sponsorship Regulation in order to improve actions undertaken by marketing cooperatives. • Development of the 2008 annual report of activities. • Organization of the cooperative's annual meeting, attended by 600 people in December /08. • Development of 2009 Marketing and budget planning.
  • Wunderman / Y&R - Wpp Group
    Account And Planning Director
    Wunderman / Y&R - Wpp Group Oct 2003 - Jun 2008
    Head of accounts: Citibank, CitiFinancial, Credicard Citi, Repsol (Gas /Oil) and XeroxPast clients: Ford, Natura, Previ, Vivo, Unilever, Sky, Reckitt Benckiser, Roche and others. • Managed and developed the planning for two large competitors in financial business: Credicard Citi and CitiFinancial•Organized the customer service and operational flows of all online campaigns of Natura, and developed relationship actions for sales women.•Reorganized the customer service and logistic process of Ford, aiming at increasing the satisfaction level and client relationship. Responsible for the planning of Eco Loyalty Program with the purpose to boost car sales for owners of this model•Market analysis, target identification, strategic and concept planning and development of general communication actions and relationship programs with the aim to attract, hold and nurture loyalty of clients•Planning development of prospecting actions in Repsol Gas business activities including advertising in segmented media, promotion and direct marketing campaigns, prioritizing segments. Responsible for advertisement broadcasting of Repsol and Xerox brands with a corporate focus. Responsible for Planning of Special Projects such as: oReckitt Benckiser –driven to encourage the indication of the productoRoche –product launchingoKaiser –to increase product sales and brand reinforcementoUnilever – creation and planning actions to increase consumers share of mind.oKlabin – CRM Project with industries to sell packages and papers.oLG – Competitiveness Project driven to product selling – B2B and B2C•Increase in return rates to 0.9% from 0.5% in campaigns driven to the acquisition of credit cards•Responsible for market analysis, public and market surveys actions planning aiming at assessing the behavior and profile of target•Coordination together with DBM department to analyze database and geomarketing toward development of actions for clients and prospects.
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  • Wunderman
    Director
    Wunderman 2003 - Jun 2008
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  • Jaraguá Equipamentos Industriais
    Consultant And Marketing Manager
    Jaraguá Equipamentos Industriais Jul 2001 - Feb 2002
    • Management with focus on increasing the brand visibility, relationship with clients and satisfaction of employees. • Introduced mew prospection models by segmenting clients base and increasing sales by 43% in the second half of 2001..• Planned and developed the company ´s database re-structure, aiming at enlarging contacts with clients, increasing the prospection in commercial area and developing direct-marketing actions analyzing their potential and “Lifetime value”. • Developed and introduced the company ´s communication planning (advertising, press consult and planning of strategies driven to the relationship with clients.).• Developed materials to provide support sales department such as: leaflets, portfolios and corporate videos to back clients prospection. • Introduced the corporate strategy, with focus on company ´s technology and customer service.• Developed endomarketing actions with the aim to take part in projects to encourage the team spirit, which resulted in and increase by 10% of employee satisfaction.
  • Tme Plásticos
    Marketing Manager
    Tme Plásticos Oct 1999 - Feb 2001
    New company name: INCOM IndustrialMarketing Manager – Team: 15 people (telemarketing, promotion and design)• Managed the three areas of the company: households, cosmetic packages and injection plastic parts molding (clients from electro-electronic, carmakers and energy lines) with the target to increase their profitability and brand visibility. Focus on B2B and B2C.• Planned and coordinated the brand launch and product portfolio, including market survey, “pricing” study, product profitability and communication planning.• Managed the design and strategy applied by each product group of the company.• Increased sales of Desco line (household products) by 211%, and tripled the top clients base.• Managed actions driven to Desco´s client fidelity, with increasingly orders register from 20% (December 99) up to 42% (December 00).• Developed on average 12 products a year, 70% of cosmetic packages and 30% of household products. Received four Design Premiums awarded by well-known national associations.• Developed strategies for B2B relationship, targeted for each segment, including all sectors of the company (quality, engineering, sales and corporate), enhancing the level of clients’ satisfaction by 12%.• Structured and managed the company’s database and its application.• Planned and developed the telemarketing / Client service / Sales and post-sales activities.
  • Bradesco S.A.
    Direct Marketing Manager At Credit Cards Department
    Bradesco S.A. Mar 1998 - Oct 1999
    Team: 5 peopleMarket analysis, target identification, strategic and concept planning and development of general communication actions and relationship programs with the aim to attract, hold and nurture loyalty of clients.
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  • Bcn - Banco De Crédito Nacional
    Advertising And Promotion Analyst
    Bcn - Banco De Crédito Nacional Dec 1993 - Mar 1998
    Planning of events, direct marketing actions and promotional campaigns
  • Duratex - Deca
    Advertising And Promotion Analyst
    Duratex - Deca Aug 1985 - Nov 1993
    I have co-ordinated Showroom of the company, with focus in the rendering of services to the customers, supervising the works of 4 attendants;. I have co-ordinated Demonstrators performance in the main ones point-of-venda;. I have planned and developed training and lectures for the attendants and demonstrators, with the purpose of give the necessary tool rack for the demonstration of the products, of the technician and promotional point of view;. I have developed the incentive campaigns for internal store clerks, salesmen and plumbers with the objective to get greater index share of mind;. I have co-ordinated participation in Fairs as UD, FEICOM and FEHAB and diverse events of the sector;. I have co-ordinated elaboration of stands in diverse points of sales, in all parts of Brazil;. I have made and and co-ordinated campaigns for launching of products, with differentiated language, for peddlers, engineers and architects.

Claudia Bouman Skills

Marketing Communications Direct Marketing Marketing Strategy Crm Marketing Strategy Integrated Marketing Online Advertising Digital Marketing Market Research Strategic Planning Advertising Business Strategy Business Planning Social Media Market Planning Market Analysis Social Media Marketing Brand Management Marketing Management Competitive Analysis Email Marketing Digital Strategy Management Product Marketing B2b Start Ups Entrepreneurship Sales Seo Media Planning New Business Development Segmentation Business Development Product Development Marketing Research Online Marketing E Commerce Mobile Marketing Analytics Product Management Brand Development Relationship Marketing Training Project Planning Project Management Sem Digital Media Web Analytics Customer Insight

Claudia Bouman Education Details

Frequently Asked Questions about Claudia Bouman

What company does Claudia Bouman work for?

Claudia Bouman works for Angelus Network

What is Claudia Bouman's role at the current company?

Claudia Bouman's current role is Guardian.

What is Claudia Bouman's email address?

Claudia Bouman's email address is claudia.bouman@fmu.br

What is Claudia Bouman's direct phone number?

Claudia Bouman's direct phone number is +5511397*****

What schools did Claudia Bouman attend?

Claudia Bouman attended Unip - Universidade Paulista, Florida International University, Espm Escola Superior De Propaganda E Marketing, Ibero Americana De Letras E Ciências Humanas, Colégio Jardim São Paulo, Aulas De Polonês - Consulado Polonês.

What are some of Claudia Bouman's interests?

Claudia Bouman has interest in Social Media, Marketing, Communication, Education, Management Training, New Technologies, Strategy.

What skills is Claudia Bouman known for?

Claudia Bouman has skills like Marketing Communications, Direct Marketing, Marketing Strategy, Crm, Marketing, Strategy, Integrated Marketing, Online Advertising, Digital Marketing, Market Research, Strategic Planning, Advertising.

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