Claudia Y. Email & Phone Number

Stockholm, SE

Stockholm County, Sweden

• Lead supply chain team in both HQ and China office(place of origin).
• Optimize worldwide shipping methods/routes (sea/air/land) for headphones and other consumer goods; assess compliance for large commodity shipments.
• Spearhead sales forecast/payment control, production, monitor stock, and place new production orders. - Main point of contact between operations and finance team.
• Negotiate with internal stakeholders, vendors, and transport partners to minimize operational costs. - Identify and resolve customers fraudulent orders/activities/disputes, liaison with CEO and finance team. - Closed.
• Coordinate air/sea distributor orders and deliveries and document transportation expenses.
• Maintain distributor relationships and supervise distributors’ deliveries.

Stockholm, Stockholm County, Sweden

Uppsala, Uppsala County, Sweden

Media and Communication Studies specialized in Digital Media and Society- Market research(Qualitative & Quantitative methods)- Social science studies in ICT industry

Shanghai City, China

• Recommended to new role by senior line manager after company signed big contract with Volvo China looking for someone to track and analyse websites for media traffic. Reported to Account Director; led 2 direct reports.
• Localized global briefs for Volvo China’s domestic market. Worked with 2-person creative team. - 300 MSEK (media budget) project: researched, set up and maintained 4 brands’ official websites, KPIs, CMS editing, data.
• Directed presentations, analytical reports, and paid media performance and updated website on CMS platform, making sure automobile specifications/everything on website was correct.- Single-handedly built, launched, and.
• Worked with 3 local vendors, set KPIs, and examined outcomes. Predicted clients’ needs as representative of Volvo China while contacting Volvo HQ in Sweden.
• Directed brand’s social media maintenance, including creative content strategies, video and graphics production, influencer management, and email marketing.

Shanghai City, China

• Recommended to new role by line manager at company growing aggressively in very competitive ecommerce market. Reported to CEO. Budget: maintained 345.000 SEK/month retainer contract.
• Coordinated, controlled, and presented creative briefs to clients on campaign ideas, UX design, etc.
• Set up and optimized (user experience) official brand mobile website with 540.000 SEK budget for Wyeth Illuma.
• Grew turnover 4.8 MSEK after spearheading e-commerce campaigns such as “Singles’ Day” and “JD 618.”
• In charge of brands’ official websites, global communication and promotion sales ideas at China’s 2 biggest e-commerce sites (Tmall/Alibaba and JD/largest retailer in China).

Shanghai City, China

• Hired at company targeting big corporations doing online campaigns, when ecommerce was new and booming.
• Sent to work onsite as consultant on Estee Lauder projects. Also led offsite projects:- 750.000 SEK project included setting up brand site (still running) for global prestige beauty brand.- 150.000 SEK project to drive.
• Launched 2 official e-commerce websites – setting up from zero – with global communication, data tracking, user experience optimization, CMS (SharePoint) editing, creative material assets control, and online testing.
• Supervised 2 brands’ social media (Facebook, LinkedIn, Weibo), including project KPIs, content creation (posts), visual creative asset production (photographed celebrities, edited videos), and performance reporting.

Master'S Degree, Digital Communication And Media/Multimedia

Bachelor Of Science - Bs, Communication And Media Studies