Claudia Dabove Email & Phone Number

Argentina

Provincia De Buenos Aires, Argentina

Postgraduate Lecturer in Communications Management - Subject ‘Strategic Management of Communication’.

Buenos Aires, Provincia De Buenos Aires, Argentina

In my role as Principal Managing Partner, I am responsible for overseeing a multifaceted portfolio of services aimed at elevating our clients' businesses to new heights:We specialize in:- Marketing Live: Design of high-profile and highly focused events, launches and relaunches, development and production of exhibition stands at expos, fairs, and conferences, and activations with interactive games.- Strategic Planning: Defining the action framework and developing short, medium, and long-term plans to ensure the success of your projects.- Communication: Engaging with the target audience, digital strategies such as web design, user experience (UX), community management (campaigns and meta ads), and social media management.At CD Marketing EXPERIENCE, we create the meeting point with the client. Our core values – trust, adaptability, and personalized service – guide every aspect of our work and drive us to exceed expectations in every action we organize.●Achieved a remarkable surge of over 100% in followers and a 150% increase in interactions on social media platforms within just five months through strategic communication actions (@contactpointdesarrollohumano)●Led a transformative project in a BtoB HR Consulting company, overseeing a comprehensive reengineering of the Commercial and Marketing area, resulting in the development of the Annual Strategic Plan, implementation of a dynamic Rolling of activities, and the establishment of specialized areas for Selection, Training, and Communication.●In collaboration with "Viaje del héroe," we rejuvenated their brand identity, expanded their digital presence, and are now working on global accessibility through an e-commerce platform and gift shop for transformative educational experiences.

Provincia De Buenos Aires, Argentina

I spearheaded the evolution of the MRKT Latam department. This groundbreaking initiative revolutionized point-of-sale (POS) operations, transitioning them from analog to digital through cutting-edge technologies such as artificial intelligence (AI) , product image recognition, and state-of-the-art machine learning.In this role, I not only led but also nurtured a remote team of 2 spanning Argentina, Brazil, and Mexico. My responsibilities encompassed a diverse range of key functions such as SEO, Digital Marketing, Content Strategy, Business Development and Relationship Management.● I developed the inaugural Latin American Marketing Plan, aligning regional strategy with headquarters' directives.●I identified AI product and service opportunities by analyzing market landscapes in Latin American countries, detecting over 2000 companies in each.●By conducting comprehensive research I evaluated our customer base and identified potential clients in the Latam region, resulting in the creation of 500 leads (companies) and acquisition of over 10 clients within a year.●I implemented growth marketing strategies and tactics to generate leads and drive customer acquisition, optimizing online channels, utilizing digital marketing techniques, and exploring innovative growth hacking methods.● I created a comprehensive schedule for communication activities, ensuring a consistent and strategic approach across various marketing channels and campaigns, and developed engaging and relevant content for social media platforms, resulting in the creation of 2 LATAM LinkedIn profiles (Spanish and Portuguese) with more than 2000 followers each in 11 months.●Also, I provided support on managing and optimizing organic growth, including ad creative design, and audience targeting.●I performed CRM and plan audits, delivering monthly reports that track marketing activity progress, measure HUBSPOT's key performance indicators (KPIs), and provide actionable insights for future improvements.

Buenos Aires Y Alrededores

Buenos Aires

In my role as a Strategic Management Consultant, I provided a range of consulting services tailored to diverse industries, including Retail, Education, Government (IT development & Information Systems), Leather goods, among others. My expertise spanned several key areas: Strategic Marketing, Analytics, Market Analysis, Communication, Digital Marketing, Social Media Marketing, and Mobile Marketing.Additionally, my role involved global business unit development, where I focused on brand positioning and compelling business presentations.● I provided training and coaching services to entrepreneurs, empowering them with leadership and teamwork skills essential for success in today's competitive landscape.

Greater Buenos Aires, Argentina

As the owner of a startup specializing in baby clothing and accessories for infants up to one year, I spearheaded the company's growth in both corporate sales and retail. I led a team of 5 (freelancers) and managed the budget of $50K. My responsibilities encompassed a diverse range of key skills, such as Start-Up Expertise, Social Media Marketing, SEO, Strategic Planning, and Negotiation.● Our client portfolio included renowned names such as Starbucks, Sanofi Aventis, Burger King, and Pony, a testament to the quality and appeal of our products and services in the corporate world.● I amplified market visibility and sales through intricate negotiations for co-branded products.

Buenos Aires

As Sodexo's Head of Marketing and Communications, I reported to the company's Board of the Group and played a multifaceted role in its success. This included crafting country-specific growth strategies, overseeing annual business plans, and providing key market intelligence. I monitored market trends, managed advertising and promotion campaigns, and led image revitalization efforts during startup and rebranding phases.Orchestrating both online and offline communication campaigns, I also excelled in event planning, trade marketing, and conducting market and industry analyses. Additionally, I managed the marketing budget of $100K for optimal resource allocation and led 2 teams of 3 members in each in different locations.●I pioneered the inception of the Marketing and Communications Area, sculpting an outcome-driven professional cadre.● I led the implementation of a new brand at the national level, achieving significant visibility among customers and prospects●I developed market intelligence and competitor analysis systems that contributed to enhancing the Company's positioning insight

Buenos Aires

My role encompassed diverse responsibilities, from launching and strategically planning Websales and the Multinational Training Program (GM DIFFERENCE) to overseeing communication plans, events, national deployment, market intelligence, budgeting, cost control, and reporting to South Africa.Efficient resource allocation and cost optimization were integral to my responsibilities, supporting the programs' financial viability and alignment with broader organizational goals.I managed the budget of $900K.●With a decade-long strategic vision, I ensured the success and sustainability of the company while actively contributing to informed decision-making through market insights.

Buens Aires

As the head of the Small Utility Vehicles (SUV) & Pick ups division, I spearheaded a comprehensive array of responsibilities. This encompassed strategic planning to define the SUV portfolio's future direction.My role extended to orchestrating impactful communication campaigns across online and offline channels, ensuring an engaging online presence through website management and dynamic social media marketing. I conducted in-depth market analyses, including competitive assessments, to inform our positioning and refine our market approach.Additionally, I played a pivotal role in business intelligence activities, harnessing data to drive insights and innovation.●I led the successful launch of the premium vehicle, Avalanche, carving a new path for the brand in the market.●I galvanized the SUV segment as Product Manager, soaring to the apex of market share rankings.

Buenos Aires Y Alrededores

My responsibilities spanned Channel Marketing, where I fostered robust client relationships and adeptly negotiated promotions. My work also entailed a meticulous analysis of promotion focusing on prices and their contributions.I delved into extensive market opportunities analysis, generating commercial forecasts and projections that underpinned our strategies. I also managed control boards to ensure precise execution of our plans.

Business Analytics Specialization :Customer, Operations, People And Accounting, Business Analytics

Describe,predict and inform business decisions in the specific areas of marketing, human resources, finance, and operation. Optimize.

Curso Intensivo, Big Data Analysis, Big Data Analysis, Hadoop Plattform, Machine Learning & Graph Analysis

Big Data Analisis, Big Data Analysis

Master Of Business Administration - Mba, Management / Strategic Marketing

Bachelor, Administration

Advanced English Language(12 Years), English Language