Leading LATAM & Mexico strategy for Estée Lauder & La Mer, including: Education, Cabines, Retail Experience and Virtual Selling.• Create, develop and ensure an excellent implementation of an omnichannel education strategy for Estée Lauder & La Mer brands within LATAM markets• Develop personalized adult learning coaching to develop a diverse and inclusive landscape of beauty advisors• Impact Virtual Selling and Retail results by supporting on the development of virtual experiences• Develop strategies of virtual and in store coaching for beauty advisors to bring to life experiences at POS that surprises and delights consumers.• Support marketing, online and consumer engagement teams in seeking opportunities to drive sales through online and social, enhancing consumers journey through different virtual selling platforms.• Develop and implement a regional beauty advisor influencer strategy to help them be the voice of the brand via social media platforms (Instagram and Tik Tok).• Lead, supervise and create strategies of Virtual and in person seminars for our Beauty Advisors, Esthetician, Makeup Artists and trainers across the region• Work closely with global education, retail experiences and cabine teams to ensure global strategies are cascaded properly• Responsible for Cabines Strategy of LATAM Markets: Productivity, High Touch experience, Esthetician trainings and collaborations• Responsible for Retail Experience & Technology strategies in all LATAM Markets: proper technology strategies in stores, trainings of our POS Team on how to use each technology, Ideas for in store events and events for VIP Consumers.MAIN ACHIEVEMENTS:Selected by Estée Lauder Global Education Leadership Team as 1 of 10 in the world considered a truly leader by:• Inspiring and influencing others• Having entrepreneurial ideas • Consistently modelling high-touch experiences• Learning spirit with high engagement• Consistently exemplifying content creation best practices

• Lead the team of regional trainers to leverage the service consumer experience at Estée Lauder & Aramis and Designer Fragrances counters• Created, developed and ensured an excellent implementation of an omnichannel education strategy for Estée Lauder & Aramis and Designer Fragrances brands within LATAM markets• Created Social Media Bootcamps and Virtual Selling trainings in order to help our BAS being more digital• Responsible of developing Trainers managerial skills via targeted leadership programmes.• Planning, implementation, follow up of Virtual Selling strategies • Developed a 360-education curriculum for LATAM Beauty Advisors• Developed and executed communication strategies and plans that contributed to the conversation between Beauty Advisors and Consumers• Full responsibility for the planning and execution of the training strategy for our POS sales force, through conduct training needs assessments, designing the annual training plan, implementation and evaluation of the effectiveness of the training provided.• Responsible for Cabines Strategy of LATAM Markets: Productivity, High Touch experience, Esthetician trainings and collaborationsMAIN ACHIEVEMENTS:• LATAM was the region with the fastest Virtual Selling Growth• Development of 8 trainers across LATAM with international exposure and recognition.• Implemented education and Virtual Selling Strategies across LATAM that brought +4.6M Retail Sales to the business.• Created a pool of 100 Beauty advisors Influencers that are currently generating content across different Social Media Platforms (Instagram & TikTok).• Chosen as a talent for a global make up campaign that was used across the globe in all social media channels

Responsible for Education and Sell Out strategies at POS among Beauty Advisors through distributors in El Salvador - Guatemala - Costa Rica - Nicaragua - Honduras - Venezuela - Ecuador - Bolivia - Paraguay - Uruguay - Borders in Chile and Argentina for Estée Lauder & Aramis and designer Fragrances Brands.• Developed education strategies for both brands within Latin America Distributors Market.• Implemented and personalized education plans for each distributor• Management of international trainings for 12 markets • Developed and implemented Special Events and Cabines strategy executions among Distributors• Analyzed sales by Beauty Advisors and implemented personalized strategies that ensured our teams at POS were more productive.• Responsible for planning and coordinating the special events calendar• Implemented regional Beauty Advisor Annual convention.• Implemented sales & education incentives resulting in an increase of productivity and motivation.• Planed strategically to achieve maximum training effectiveness and impact ensuring good understanding of each market needs, local relevancy and different Beauty Advisors´ level of expertise, experience, and local needs• Collaborated with Distributors Teams and marketing teams to develop any specific programs needed to ensure a High Touch experience for consumers and ensure the achievement of sales goals.• Daily communication with the Distributors to keep them updated of the efforts driven ensuring their support, implementation, and follow up. • Closely worked with the local & marketing teams to ensure significant progress and improvements in terms of consumer high touch service, consumer recruitment and consumer retention.• Schedule training seminars to respond to each market needs in line with the level, expertise, experience, and turnover of BA's.• Implemented a regional multi brand Education and Sales Incentive challenge for best POS teams.

USA, LATAM & Caribbean Stores: • Monitoring monthly incentives and sales commissions for beauty advisors.• Responsibilities in the process of Beauty Advisor recruitment.• Responsibilities in the coordination process for BA trainings for different brands.• Supervision of the fulfillment vendor agreements.• Marketing for more than 60 fragrance and cosmetic brands.• Management of merchandising material and promotional items.• Stock analysis for GWP distribution to retail stores.• Responsible of production and delivery of personalized brand fixtures.• Coordination of monthly contests for beauty brands.• Management of the marketing calendar• Management of all the promotions of the category.

• Creation of the Marketing Plan.• Creation and implementation of the company's portfolio that contains all the product’s information.• Organization of clients' catering events. • Management of client bases.• Management of the different social media channels of the company.• Administration of the photo shoots, interviews and radio promotions of the company.

• Organization of national and local trainings of the company's sales workforce. • Organization of any internal event of the company.• Administration of the expenses provided for the Education and Public Relation department as well as the different estimations needed for the national and local trainings and for all the activities of the company. • Monitor the monthly sales of each product around the entire country. • Translation of training material sent by the parent company.• Supervision of the product’s presence in local magazines.• Support to local specialists.

• Organization of every local activity.• Management of the licenses’ requests needed to carry out a public event.• Controlling and monitoring of the client’s satisfaction.• Supervision of the company positioning among customers.