Claudia Dwyer work email
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Claudia Dwyer personal email
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I am a passionate team player who develops productive and effective stakeholder relationships. With over 18 years of experience in discretionary retail, from start-up to one of Australia's key eCommerce retailers David Jones; I intimately understand a fast paced, data & result driven environment and what it takes to succeed in both the online and offline environment. I am a self-motivator who takes pleasure in building a strong dynamic team to shine in a challenging environment. My objective is to provide strategic leadership to ensure the team deliver on time, on budget, high quality, cost effective digital activities and develop a true omni-channel experience. My philosophy is to not just deliver on revenue targets, but to increase market share and be a market leader whilst supporting the company strategy.
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Chief Marketing Officer (Cmo)Welleco Jan 2024 - PresentMelbourne, Vic, Au -
Chief Digital Officer (Cdo)Welleco Nov 2021 - Jan 2024Melbourne, Vic, Au
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Senior Marketing Manager - Qantas Shopping & Qantas WineQantas Jul 2018 - Nov 2021Mascot, Nsw, AuSenior Marketing Manager of Qantas Loyalty Shopping portfolios - Rewards Store, Online Mall & Card Offers. -
Head Of Digital Marketing (Digital Marketing Manager) | DigitalDavid Jones Dec 2016 - Mar 2018Docklands, Victoria, Au● Developing and executing integrated online strategy with wider company marketing plans● Working with senior management in development of overall digital business plan● Leading and managing a team of 26 staff to achieve budgeted sales, EBIT, traffic, conversion, ATV and digital marketing ROAS● Oversee best practice development and management of the eCommerce consumer experience● Model full year digital metric targets, channel mix and forecasted spend for all digital marketing channels based on sales targets.● Oversee and manage the Creative Design team who service all Digital and Marketing departments across the business● Oversee creative look and feel, content, on-site merchandising and the execution of all business wide marketing campaigns on davidjones.com.au website● Driven by and responsible for website analytics, multivariate testing and online customer segmentation/insights. ● Oversee the implementation and use of precision technologies both online, offline and within digital media platforms.● Manage all PPC campaigns including SEM, Retargeting and Affiliates to drive visits, sales and a positive return on investment● Actively lead and participate in cross-functional team meetings and develop strong working relationships with stakeholders and peers to accomplish objectives● Oversee product production including photography, copywriting and publishing to ensure the webstore and website are operating at a world-class, premium standard for design and content● Manage third party offsite production studio● Remain at forefront of emerging technologies and leverage consumer insights to develop new features and services.● Manage key agencies and third parties to ensure business objectives are met -
Digital Marketing Specialist | Marketing & Channel PerformanceDavid Jones Sep 2014 - Nov 2016Docklands, Victoria, Au● Develop short-term and long-term eCommerce strategy as part of the broader Omni-Channel Retail (OCR) cross functional team.● Oversee internal promotional planning, creative and execution of the on-site marketing calendar. ● Working closely with online merchandise teams to make data driven decisions.● Manage SEO/SEM, Affiliate, Retargeting and partnership marketing strategies through digital agencies to increase sales and drive conversion● Manage and support 4 direct reports to cultivate a high performing team to hit sales targets & digital metrics● Manage analysis and reporting to track and improve performance of key digital metrics; including conversion rate across devices, customer journey and average order value● Manage current and future season budgeting, reporting monthly on forecast and spend.● Manage day-to-day relationship of various third party vendors: Columbus, Google, Carat, Qantas Online Mall, Westfield, Isobar, BazaarVoice, Powerfront Inside, IBM Coremetrics
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Digital Marketing Specialist | Project Management & Webstore DevelopmentDavid Jones Apr 2014 - Oct 2014Docklands, Victoria, Au● Digital Marketing representative in cross-functional team meetings. Actively participate and develop strong working relationships with stakeholders and peers to identify opportunities, barriers and accomplish objectives.● Stakeholder management, business requirement scoping, front-end specs and development sign-offs, design, UAT through to launch.● Oversee and manage digital agencies in delivering User Interface (UI) design and Customer Experience/Journey (UX) to ensure optimal customer & device experience.• Co-manage department project plans that address deliverables, resources and budget requirements, engineering and implementation schedules.
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Digital Marketing Specialist | Webstore ProductionDavid Jones Sep 2013 - Apr 2014Docklands, Victoria, Au● Oversee end-to-end online product production strategy and process● Manage and direct a team of 13 to deliver production of promotional, brand and product content● Establish and execute processes that connect merchandise buyerships and external vendors with Digital Marketing including briefings, publishing, categorisation, merchandise associations and promotions● Manage current and future season budgeting and report on forecast and spend monthly ● External production supplier management● Working with content management systems from both a product and content coordination perspective
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Omni-Channel Merchandise (Womenswear & Beauty)David Jones Apr 2011 - Sep 2013Docklands, Victoria, Au● Liaise with Merchandise teams to select merchandise assortments that satisfy the value proposition, strategy and customer expectation of the omni-channel space● Initiate and integrate Omni Channel Retail business process opportunities within Merchandise.● Building and sustaining business confidence and commitment from cross-functional stakeholders and Merchandise group● Working with content management systems from both a product and content coordination perspective
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Buying & Marketing CoordinatorPink Zebra Inc. Mar 2008 - Apr 2011● Responsible for management & development of websites & eCommerce site, wholesale & marketing● Sales analysis and reporting of online sales, GP, traffic and website statistics● Execute all internal and external marketing activity for online and stores● Source, manage and oversee all supplier brand material forwarded to PR agency● Management of supplier relations: liaison to USA suppliers, in-house suppliers, wholesale clients and freight forwarder.
Claudia Dwyer Skills
Claudia Dwyer Education Details
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University Of MelbourneMarketing/Economics
Frequently Asked Questions about Claudia Dwyer
What company does Claudia Dwyer work for?
Claudia Dwyer works for Welleco
What is Claudia Dwyer's role at the current company?
Claudia Dwyer's current role is Chief Marketing Officer.
What is Claudia Dwyer's email address?
Claudia Dwyer's email address is cl****@****.com.au
What is Claudia Dwyer's direct phone number?
Claudia Dwyer's direct phone number is +614218*****
What schools did Claudia Dwyer attend?
Claudia Dwyer attended University Of Melbourne.
What skills is Claudia Dwyer known for?
Claudia Dwyer has skills like Trend Analysis, Product Management, Retail, Branding And Identity, Fashion, Merchandising.
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