Claudia Ecobici Email & Phone Number

United States

United States

United States

United States

Usa

Crowdfunding Marketing Agency

Greater Chicago Area

Greater Chicago Area

Top responsibilities included marketing department development and internal promotion, new product development, new brand implementation and development, costumer acquisition, customer retention (3 existing brands), international and cross-functional team management, project management. - Hired, provided training and implemented work guidelines for the marketing department - Supervised market and customer analysis, internal audit and managed new product development - Built brand strategy and launched - Established partnership with external providers: CPM/CPC, testing, IT - Improved existing brands communication strategy (message, add materials, website usability, channels) - Created, supervised and analyzed off/online promotions and events participation

Chicago

Contracted to define new communication and product development strategies. • Replaced costly mass communication methods by establishing effective segmentation criteria, outlining specific field communication strategies and on-line value proposition. • Refined the pricing strategy in order to increase margins through bundling. • Conducted market analysis seeking for new trends and high potential markets. • Proposed Virtual Office market penetration and issued the marketing plan.

France

Contributed to the development of Company‘s new venture along with a new range of services and products targeting higher education institutions and foreign students.•Conducted comprehensive research helping to classify future trends in higher education field and foreign students’ behavior.•Assessed end-customers’ needs and charted the collaboration gaps between international education institutions and governments.•Analyzed national and international competitors’ offering in order to identify new business opportunities.•Proposed strategic partnership with public institutions and private technology providers.•Reinforced the Group’s values - Respect, Trust, Fiability - trough marketing activities, including brand content development, website design/messages, promotional materials, and newsletters.

France

Responsible for setting strategic directions in order to increase the occupancy rates during the low season.• Defined the strategic repositioning of the company based on internal audit, industry trends projected over the next 5 years, market analysis, and benchmarking.• Identified a new niche market and established criteria for segmentation. • Focused sales and communication team efforts on high potential prospective clients as opposed to random clients capture.• Defined a new product differentiation strategy aimed at addressing customers’ new trends (well-being, environmental concerns) and strengthen the company’s position on a fragmented market.• Initiated and fostered effective relationships with local service providers (tennis, golf), enlarging company’s services portfolio as a result.• Developed new communication strategies (online/offline PR) aimed at reducing distribution costs.• Outlined CRM implementation program resulting in a more targeted marketing approach, customer retention, and loyalty.• Implemented new management policies and revised processes as needed to improve prospection process and foster innovation.

Executive Program, Managing New Products And Services For Strategic Competitive Advantage

Executive Program, Pricing Strategies And Tactics

Mba, Marketing & Management Of Innovation

Master, Tourism Development Of Territories

Bachelor Degree, European Management Of Tourism Product