• Provide effective and cohesive communication using editorial and online channels including video and blog platforms, town halls, and roundtable discussions used to foster the dialogue between leadership and employees• Oversee processes, policies, and tools to ensure cohesive alignment with GE’s culture• Manage a variety of campaigns that include leadership summits, employee town halls, broadcasts, webchats, videos, offline and online campaigns, written business updates, and speech writing • Oversee change management of critical projects including business restructuring, reduction in force, new business and product launches, and merger and acquisition integration processes • Counsel and trust advisor for senior leaders on effective communications and presentations to create better dialogue and increase employee engagement• Increase GE Power brand reputation through strategic, comprehensive, integrated media communications & public relations activities • Relationship with key media contacts, journalists, and industry influencers• Brief and coach regional management and leadership for press interviews• Utilize content-driven storytelling and media relationships to secure high-quality media coverage that differentiates GE as a leader• Promoting the business in the marketplace by building a leadership strategy to drive key conversations forward • Plan and organization of national and international high-profile events, summits, press conferences, media tours and workshops

• Managed marketing and corporate communication functions related to branding, product management, advertising, media relations, event management, and internal communications• Ensured timely delivery of successful targeted communication campaigns leveraging all marketing channels including offline and online marketing campaigns, events, sponsorships, and advertisements • Developed and executed long-term internal communication strategies • Coordinated and managed all PR and communication activities• Optimized brand visibility through strong relations with the press and key stakeholders in the market