Claudia Weber Email & Phone Number

Montclair, Nj, Us

New York, New York, Us

-- Led strategy and execution for a broad range of global communications aligned to CP’s business objectives to reach, inform, and engage Colgate Palmolive’s 32,000 employees across functions around the world. -- Planned and executed internal and external communications to support Colgate Palmolive’s functional business areas and C-suite executives. -- Established communications strategy to advance business goals and DE&I; expanded leadership social media presences; wrote speeches, internal articles, newsletters and video scripts for global broadcasts.Developed, project managed and globally launched the company’s first digital employee engagement tool, powered by Firstup. Defined strategy, change management process, site and app design. Planned and wrote launch campaign materials, established processes to decentralize site management and content creation. Conducted ongoing training, collected and shared best practices and benchmarking data. Used data & insights analysis to maximize employee engagement and experience. -- Led crisis communications throughout the Covid-19 pandemic on a senior level cross-functional team. Advised, developed strategies and executed communications tailored to diverse audiences among Colgate’s global employees. Planned and managed live webinars and information sessions.-- Led internal and external communications to support Colgate’s experiments aboard the ISS National Lab and managed the formalization of the company’s relationship with NASA in a Space Act Agreement.-- Reimagined CP’s monthly, global newsletter to leverage “smart brevity” approach and boost readership/engagement.-- Built, launched and promoted first-ever online merchandise store across all CP brands.-- Provided strategic counsel and execution of CP headquarters communications and activations around product launches, employee resource group events and the hybrid workplace.

SmithSolve--Developed communications content for specialized rare disease pharmaceutical clients. Wrote, edited and oversaw design for technical consumer-facing and industry marketing materials. McKesson --Wrote and managed communications for several large annual meetings. Wrote press releases, corporate announcements, leadership communications, website content, social media posts, medical brochures. Wunderman Thompson--Managed corporate communications. Participated in the Wunderman - PowerOn Program, Y & R Group’s 12-week “returnship” for marketing professionals. Developed and executed a comprehensive communication plan for “Future Ready” thought leadership initiative and diagnostic tool for new business. Freelance Writer--Editor, the Mt. Sinai Alumni Association Alumnae News. Wrote articles and thought leadership pieces for clients.

• Invented and developed maternity product from prototype to market.• Managed financing, patent and trademark process, product sourcing and manufacturing.• Wrote all packaging and website content (www.getbottomsup.com).• Developed all marketing content conduct PR and sales outreach.

Blackfriars, London, Gb

• Served as in-house PR counsel and primary agency contact. Managed investment of $4-7 million.• Managed comprehensive communication program designed to maximize brand exposure, strengthen brand equity and align with category growth strategies.• Recommended appropriate investment levels and counseled internal brand managers and agency regarding budget management.

Blackfriars, London, Gb

• Planned and wrote a broad range of leadership, change management and community relations content. • Developed and executed creative change management campaign to foster ongoing understanding and awareness of the company’s values and behaviors. Wrote content and coordinated design and production for collateral.• Wrote wide range of employee communications for internal clients, served as strategic counsel for these clients.• Wrote content, developed and managed intranet site.• Researched, wrote and edited monthly print publication, regular leadership communications and brand support materials.

New York, Ny, Us

• Developed and implemented communications programs for clients. Managed budgets and reporting.• Worked with an integrated advertising/branding/PR team to launch BP’s new global brand and build awareness among 100,000 employees in 100 countries. Wrote executive communications, employee/partner communications, website content and video scripts. The program won two PR Week awards and one SABRE award.• Served as on-site communications counsel for the Dow Chemical Company during labor negotiations. Communications helped avert a work stoppage and the program won a SABRE and internal award.• Developed and helped execute corporate reputation strategy for clients including BP, the Puerto Rico Industrial Development Company, Motorola and Deloitte & Touche.

Us

• Developed and executed internal/external firm communications.• Created, launched and marketed firm intranet site, which featured a searchable firm-wide database of client, staff and office information, sample business presentations, and client case histories.• Worked with DuPont Lycra, GE Capital, the British American Chamber of Commerce and the U.S. Mint to create online content.

Toronto, On, Ca

• Developed internal and external communications to drive awareness and understanding of the Higher Education/Non-profit Practice. Planned annual conference and worked with PR staff to secure press coverage and op-ed placements.• Created and wrote bi-weekly electronic newsletter for practice group distribution and monthly newspaper.

Ba, English

Education record