Claudia G. Martinez work email
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Claudia G. Martinez personal email
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I am a bilingual creator marketing expert. I have 10 years of experience in marketing as a whole and the past 5 years I have worked and honed my skills and knowledge in the creator marketing space with a focus on Latino Creators. I have a keen eye for recognizing emerging creators as well as connecting them with the right brands. In my current role I help identify the right creators for brand partners to elevate every campaign I touch. I negotiate and close deals with creators, manage campaign execution, among other things. I have worked with top brands like T-Mobile, Paramount, M&Ms, Trolli, Hyundai and more.
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Manager, Creator Campaigns & PartnershipsTelevisaunivision Aug 2021 - Dec 2024Miami, Us• Oversee and execute creator campaigns for Univision's brand partners while thriving under fast pace and constant change; brands include T-Mobile, M&Ms, Trolli, Paramount, and Sprite. • Manage brand deal negotiations with top agencies and creators while keeping in mind internal budget targets. •Execute talent agreements and collaborate with legal team through creator signing process. • Lead influencer strategy for brand partners and make the best creator recommendations keeping in mind brand and campaign goals. • Lead influencer strategy for special projects and partnerships with the goal of attracting younger audiences to watch Univision. -
Associate Creator Campaign And Partnerships ManagerUnivision Communications Inc. May 2021 - Aug 2021Miami, Florida, Us• Collaborated with internal teams to create and implement fully integrated campaigns that resonate and amplify the brand’s right to win with the largest growth segment in the U.S.• Discover, identify, and vet creators for potential branded and integration campaigns. -
Digital Talent Manager At Univision Creator NetworkUnivision Communications Inc. Apr 2020 - May 2021Miami, Florida, Us• Managed and maintained relationships with over a dozen YouTube Creators and all UCN Spanish speaking creators.• Co-created Premios Juventud 2019 Creator award category, which resulted in six diverse creators being nominated for the first time.• Co-led the UCN Talent recruitment strategy which required cold outreach to creators.• Communicated with our talent roster to foster relationships, advise on content, and solve any platform issues.
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Department Coordinator At Univision Creator NetworkUnivision Communications Inc. Oct 2019 - May 2021Miami, Florida, Us• Researched and developed key Gen Z insights that were used in sales and companywide meetings and campaigns. • Worked cross-functionally to effectively manage all departmental talent payments ($700K total) through the management and improvement of the Excel tracking process.• Managed the analytics and curated content for UCN’s Instagram resulting in a 7K follower increase.• Managed our annual creator holiday gift in 2019 and 2020. Successfully shipped over 100 gifts to key creators.
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Project ManagerUpshift Creative Group Jun 2018 - Jan 2019• Served as the main point of contact for day-to-day client needs.• Tracked and executed multiple client projects at a time including websites, renderings, and property banners. • Responsible for developing monthly recaps and agendas for two large retainer clients.• Developed collaborative relationships with internal teams such as designers, web developers, account directors and partners.Clients: Tricap Residential Group, The Habitat Company, MacProperties,Dandamudis, Rockwell Property.
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Project ManagerJjr Marketing Mar 2016 - Feb 2018Naperville, Il, UsPioneered the pilot influencer program for brand activations which resulted in increased exposure for clients. Responsible for the coordination and execution of all author book launches and restaurant grand opening events.Implemented new strategies including Facebook Live and monthly newsletters to optimize clients social reach.Developed marketing tactics to meet client needs, which included email blasts, social strategy, and press releases in Spanish and English. Clients included Ashley HomeStore, Cafe La Fortuna, Nossa Brazilian Grill, andCeltic Painting LLC. -
Community EngagementNbcuniversal Media, Llc Sep 2015 - Dec 2015New York City, Ny, Us -
Marketing And Public RelationsBoohoo Group Plc May 2015 - Jul 2015Manchester, GbResponsible for tracking and discovery of new influencer talent based on brand needs. Developed competitive analysis to provide recommendations to Boohoo’s Marketing Director.Created social media content for boohoo.com’s UIC campus social media channels and generated 50% more engagement with UIC college students.Researched U.S colleges to support a college ambassador program that was created to drive sales and brand recognition.
Claudia G. Martinez Skills
Claudia G. Martinez Education Details
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University Of Illinois ChicagoMarketing
Frequently Asked Questions about Claudia G. Martinez
What is Claudia G. Martinez's role at the current company?
Claudia G. Martinez's current role is Creator Campaigns & Partnerships Expert | Latino Creator Economy Expert | Social Media Marketer | Mentor.
What is Claudia G. Martinez's email address?
Claudia G. Martinez's email address is cm****@****ion.net
What is Claudia G. Martinez's direct phone number?
Claudia G. Martinez's direct phone number is (201)-287*****
What schools did Claudia G. Martinez attend?
Claudia G. Martinez attended University Of Illinois Chicago.
What skills is Claudia G. Martinez known for?
Claudia G. Martinez has skills like Leadership, Social Media, Public Speaking, Social Media Strategy, Event Planning, Cross Departament Collaboration, Influencer Management, Video Editing, Communication, Community Engagement, Mentoring, Digital Marketing.
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