Claudia Góes Email and Phone Number

- Head of Microsoft Communication area in Brazil and member of Microsoft Brazil leadership team.- Development of internal and external communication strategies for Corporate and Business initiatives. - Support for local CEO providing development of speeches, presentations, content for social media and engagement with media and influencers.- Settle critical matters and lead communication crisis, support Microsoft brand positioning and management of spokespersons training.- Previous alignment of actions to be undertaken in Brazil with Global and Latin America teams.

- Manager of digital communication division of Volkswagen Brazil, with the objective of leading the transformation of Communication and Public Relations area of Volkswagen Brazil for the digital segment and also support the company strategy in transforming the brand into the New Volkswagen, revitalizing the company's image.- Definition and implementation of external communication strategies and actions for Digital and Technology segment.- Increase interest of Digital Media and Influencers for Volkswagen´s announcements through the development of relevant content for those audiences, whether online or off-line.- Previous alignment of actions to be undertaken in Brazil with Global teams.- Member of executive committee that participates in the company's strategy decision in Brazil, made up of 70 professionals, among 15,500 company´s employees.Main accomplishments:- Development and implementation of Volkswagen strategy for Digital segment. - Creation of new Volkswagen website for press and an app for journalists and influencers in order to them request fleet car for loan or product review. Through this app is also possible to invite guests to VW PR events.- Organization of actions and events focused on Digital Influencers and Tech media.- Implementation of Volkswagen´s GM Latin America LinkedIn. Responsible for produce posts, content schedule, comments mediation.

- Responsible for establishing the Public Relations Department in Brazil. Originally, the team consisted only of me with the assistance of five executives from a Public Relations agency. Six years later, the Public Relations team consists of four staff members, eighteen executives from an External Communication Agency and three executives from an Internal Communication Agency.- Development of internal and external communication strategies for every business units of Samsung Brazil: Telecommunication, TV, Audio & Video, Monitors, Notebooks, White Goods, Air Conditioners, Brand, Community, B2B, Tablets, Accessories, Sports and Institutional Relations. - Member of Committees of Risk Assessment, Crisis, Internal Communication and Customer Relationship.- Support for local CEO providing gathering of strategic information, development of speeches, presentations and positive agenda with the media.- Settle critical matters and lead communication crisis, support for Samsung brand positioning and management of spokespersons training.- Previous alignment of actions to be undertaken in Brazil with Global and Latin America teams.- Responsible for the increase interest of the media and influencers in Samsung releases through engaging storytelling that targets those audiences.Main accomplishments:- Annual increase of 25% in positive media coverage, from 2012 to 2017.- Along with purchase department, negotiation of prices and fees, which lead to 15% administrative gains. - Management of Galaxy Note7 crisis in Brazil.- Development of Samsung Brazil website direct to journalists. The website became in one year the second greatest website in page views of Samsung worldwide, when compared to 80 other countries. - Leadership in the project of Internal Communication for Samsung Brazil and Latin America, ensuring team motivation. The Change Management Project involved 1000 staff members and was carried out in one-year time.

- Director of one of the three largest corporate agencies in Brazil and the second largest one worldwide. I was responsible for clients, such as HP, Microsoft, Kroton, Gol Linhas Aéreas, Bausch Lomb, Underwrites Laboratories (UL), among others. Internal process restructuring, development of local indicators, development of new products and services to customers, and training of internal team, aligning constantly global guidelines with local ones.- Member of leadership team responsible for the merger between S2 Comunicação Integrada and Publicom and there after with Weber Shandwick. Over that period, together with the agency´s directors, we kept the quality of services to more than 70 agency customers and we managed the staff members’ increase, which twofold - from 100 to 200 - without losing any client.- Development of communication strategies, processes, policies, engagement plans, and crisis management to customers and its brands, improving the relationship between leaders and stakeholders.Main accomplishments:- Leadership of a 50-member team, responsible for 30 customers, and ensuring business grow in 10% per year.- Following the merger was able to keep the customers portfolio unaltered and attract new ones. S2 COMUNICAÇÃO INTEGRADA, São Paulo 2004 – 2010 (Corporate Communication Agency) Director- Development of strategies for external and internal communication, and public relations; establishment of effective actions and key messages (storytelling), which helped the customers to reach their business goals. Monitoring of market trends with the goal to propose more effective communication strategies. Main accomplishments:- Development of innovative communication products and proposal of their implementation to customers. Together with the agency partners, establishing social media department.Account Supervisor 2004-2005Director 2006-2010

- Supervisor of the Public Relations team focused on consumerism, with six staff members; improvement of agency relationship with media within the industry; development of the Public Relations Guide to crisis management for pharmaceutical and automotive industry. Responsible for customers, such as Land Rover, Jaguar, Penalty, Pizza Hut, soccer player Luiz Fabiano, TIM, Bristol Myers Squibb among others.Main accomplishments:- Development of the Public Relations Guide focused on crisis management. The project created a new business opportunity for the company and over one year we gave 10 crisis management training, and made 10 custom made guides to several industries.- Increase of 20% in sales of public relations services for consumerism customers under my management. Products sold were media training, crisis management and internal communication newsletters. Senior Account Manager 2002 - 2003