In my role as a Digital Product Manager at OutSystems, I've been at the forefront of driving innovation and enhancing customer experiences through strategic initiatives. Customer-Centric AI Integration:- Collaborated closely with the global support team to leverage AI technology, revolutionizing customer support with instant answers, reduced ticket creation, and increased support agent efficiency.Visionary Product Management:- Developed the vision, strategy, and roadmap for Support Portal at OutSystems.com.- Managed dependencies with stakeholders, negotiating and reprioritizing to align with overarching business objectives.Agile Product Development:- Built, groomed, and prioritized the product backlog, ensuring alignment with the vision, strategy, and roadmap for the support portal.- Led the execution of product roadmaps and sprint plans, fostering close collaboration with development and design teams.Customer-Centric Approach:- Increased customer satisfaction and fostered loyalty by bridging the gap between customers and OutSystems.- Ensured each touchpoint in the customer's support service journey is engaging, efficient, effective, and frictionless.

As the Marketing and Sales Director at Keezag, a Proptech startup, I played a pivotal role in driving the company's journey from inception to a successful product launch. Key highlights of my leadership include:Strategic Vision and Product Definition: - Defined the product vision and strategy, driving modernization, competence, and transparency in the real estate industry.End-to-End Marketing and Sales Leadership: - Formulated comprehensive marketing and sales strategies, orchestrating the entire process from strategy development to execution.Team Building and Leadership: - Built and led high-performing teams, ensuring alignment with company objectives and fostering a culture of excellence.Launch Strategy and Communication: - Crafted and executed the launch strategy, overseeing communication, promotions, and training for cross-functional teams in marketing, sales, and product development.Innovative Marketing Approach: - Harnessed the power of Inbound Marketing to enhance product visibility and engagement. - Organized and led focus groups to validate the prelaunch product, ensuring market readiness.Web Summit Presence and Market Registration Success: - Secured the company's presence at Web Summit as an Alpha startup, enhancing visibility and industry recognition. - Achieved the registration of hundreds of real estate agents and property owners on keezag.com within just six months, validating the effectiveness of marketing and sales strategies.This experience underscores my ability to drive startups from ideation to market by combining product innovation with strategic marketing and sales execution.

I held full P&L responsibility for the Real Estate category, overseeing strategic and organizational leadership for the entire region. Key highlights of my role include:Strategic Business Leadership: - Developed and executed region-specific strategies for the Real Estate category, aligning with overall business goals. - Led high-impact sales initiatives, focusing on strategic growth and market leadership.Integrated Business Planning: - Formulated and implemented comprehensive business plans, encompassing key strategies, financial objectives, budgets, and resource deployment.Performance Analysis and Optimization: - Analyzed financial and operational performance against plans, taking corrective actions to ensure optimal results. - Provided insights into market and customer trends, maximizing growth potential and maintaining a competitive edge.Customer Relationship Management: - Acted as the face of the business, building strong and enduring relationships with customers. - Provided leadership at crucial customer interfaces, ensuring exceptional service and satisfaction.Team Leadership and Collaboration: - Led Account Managers to achieve outstanding performance, fostering a collaborative culture within the team. - Mobilized teams effectively to meet strategic business goals and drive collective success.This role allowed me to demonstrate expertise in P&L management, strategic planning, and effective team leadership, contributing significantly to the success and growth of OLX Group's Real Estate category in Portugal. I am excited to connect with professionals interested in real estate, strategic business management, and collaborative leadership.

As Head of Product, I oversaw the entire digital marketing portfolio (SEO, SEA, SMM, Display) and led a dynamic team of Product Managers, Designers, Developers, and a Community Manager. Key highlights include:Strategic Product Management:- Drove the full spectrum of the Digital Marketing offer, aligning products with market needs and organizational goals.- Crafted and executed strategic roadmaps for each product, ensuring their evolution in the rapidly changing digital landscape.Cross-Functional Team Leadership:- Led a diverse team, fostering collaboration and innovation.- Ensured seamless communication for cohesive and effective digital marketing solutions.Innovation and Product Development:- Spearheaded innovative initiatives, staying current with industry trends.- Collaborated with cross-functional teams for end-to-end product development.

Reporting directly to the Operations Director, I spearheaded the Customer Support department, acting as a dedicated advocate for the customer within the organization. Leadership and Team Management:- Managed the customer service operations team, providing leadership, direction, goal setting, and conducting performance reviews.- Fostered a collaborative and high-performance culture, ensuring the team's alignment with organizational objectives.Strategic Metrics Analysis:- Monitored, analyzed, and reported on metrics daily, driving continuous improvement strategies to enhance productivity and performance.- Implemented data-driven approaches to consistently enhance overall service quality.Operational Efficiency and Process Enhancement:- Identified and implemented operational efficiencies, significantly contributing to an enhanced customer experience.- Established and maintained processes, policies, and standard operating procedures within the department to streamline operations.Strategic Planning and Initiatives:- Developed key customer service initiatives based on strategic planning, aligning with organizational goals and customer expectations.- Played a critical role in contributing to the growth of the business through strategic customer-centric initiatives.My role as Contact Center Manager empowered me to drive excellence in customer service, optimize operational efficiency, and contribute significantly to the success of Páginas Amarelas.

In my role as a Pay for Performance Manager, I orchestrated strategic initiatives across international operations in Portugal, Ireland, and Belgium, achieving significant milestones.International Pay for Performance Business Management:. Led the strategic management of the Pay for Performance business product across diverse countries, steering revenue growth and ensuring operational excellence.. Oversaw the end-to-end process, from defining the business model to orchestrating a successful product launch.Google Premier Partner for SME Program Launch:. Pioneered the launch of Páginas Amarelas as a Google Premier Partner, a transformative initiative that emerged as a major revenue driver, constituting 20% of total revenue in each business unit.. Successfully navigated the intricacies of international markets, ensuring the program's efficacy across Belgium, Ireland and Portugal.This role afforded me the opportunity to deepen my expertise in international business management, product strategy, and partnership development. I take pride in having played a pivotal role in shaping the success of the Pay for Performance business product and contributing significantly to the overall growth of the Truvo Group.

Pay For Performance Model Implementation: - Spearheaded the successful implementation of a Pay For Performance model for selling Contacts, resulting in a revenue increase of +€15M. - Executed an end-to-end strategy encompassing product and pricing definition, traffic management, and the creation of SEO-optimized, pre-populated landing pages.Strategic Campaign Management: - Effectively managed campaigns exceeding €2M, including Google AdWords, ensuring optimal performance and ROI. Relationship Management Team Building: - Established and led a Relationship Management team, achieving significant growth from 5 to +20 members in less than 6 months. - Demonstrated strong leadership in full product management for diverse platforms such as GPS, Mobile, pai.pt, pbi.pt, SEA, Wiselinks, and print directories.Team Leadership and Development: - Managed and mentored a team of 5, consisting of Product Managers and Graphic Designers, fostering a collaborative and innovative working environment.

Brand Development:- Crafted and executed comprehensive brand strategies, elevating online presence and recognition.- Ensured brand consistency across digital touchpoints through collaboration with cross-functional teams.Web Site Traffic Growth:- Led initiatives to drive organic and paid traffic growth, achieving measurable success.- Collaborated seamlessly with content, SEO, and performance marketing teams to optimize user acquisition strategies.- Implemented data-driven approaches for enhanced user engagement and retention.Web Site UI Optimization:- Oversaw the enhancement of website UI/UX, delivering a seamless and intuitive user experience.- Collaborated closely with design and development teams to implement UI improvements based on user feedback and industry best practices.Advertising Revenue Optimization:- Developed and implemented strategies resulting in the maximization of online advertising revenue.- Analyzed advertising performance metrics, adjusting strategies to meet revenue targets.E-marketing and Online Advertising:- Orchestrated impactful e-marketing campaigns, ensuring alignment with brand strategies and business objectives.- Collaborated seamlessly with the advertising team, creating and optimizing online advertising campaigns across diverse platforms.Key Achievements:- Successfully achieved double-digit growth in web site traffic and advertising revenue.- Implemented UI enhancements resulting in a notable improvement in user satisfaction.- Diversified advertising revenue streams, contributing to overall business resilience.- Established data-driven brand strategies, leading to enhanced market recognition and customer loyalty.

. Pioneered a groundbreaking business model with Google AdWords click packs.. Orchestrated comprehensive communication strategies, collaborating with top-tier media agencies like Fullsix, JWT, Initiative, and Tempo OMD.. Led online brand communication for Páginas Amarelas, from AdWords initiation in 2003 to managing email marketing campaigns and strategic partnerships with key players like Sapo and IOL.. Introduced tailored pricing tiers for specific industries and locations.. Innovatively launched the restaurants vortal (restaurantes.pai.pt) in December 2000, addressing user experience requirements and implementing a strategic Go-to-market plan.. Achieved impressive double-digit revenue growth and successfully mitigated churn.

Online Product management (e-Care, e-billing, Info SMS)

Implemented an Information Management system for call center users, according to the ISO 9001 requirements.