As a Strategy Consultant, I combine my understanding of consumer perspectives and decision-making patterns with my background in social media insights to help client businesses create desired products and ventures, form essential partnerships, and develop effective marketing campaigns. I’m convinced that both businesses and consumers possess captivating stories to exchange, and their interplay significantly shapes one another. My mission is in finding the best ways to unearth, embrace and continually grow them.
Luma Brand Strategies
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Business Brand And Marketing Strategy ConsultantLuma Brand Strategies Sep 2020 - PresentNew York, New York, United StatesSpearhead and manag all aspects of the venture, driving sales growth, strategic partnerships, and new venture expansions for clients.Recruit and staff client projects, focusing on learning & development and employee engagement initiatives.Collaborate with VRBO, Sephora, and The San Diego Zoo on 7-figure marketing campaigns, providing data-driven insights and creative direction.Conduct in-depth prescriptive analysis to enhance online branding, marketing, and positioning strategies, achieving consistent 3.5% conversion rates and securing over $2 million in brand deals.Deliver exceptional customer service to celebrity clients and industry professionals, leading a team of 5 with strong conflict resolution and problem-solving skills.
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Talent And Social Media Management CoordinatorMolina Sister'S Entertainment Jun 2022 - Feb 2023Los Angeles Metropolitan AreaIdentified new business opportunities and strategic partnerships using data-driven insights, expanding the talent manager’s roster and network, resulting in a 20% increase in offers and contract renegotiations.Pitched and presented client businesses to sell their services and create startups within tech and entertainment sectors.Managed clients' finances, tracked earnings, and provided financial advice, handling over $2,500,000 in revolving revenue.Brought specialized expertise in digital media, brand partnerships, and talent legal affairs, integrating data analysis for enhanced decision-making.Efficiently handled administrative assistant duties, including scheduling travel, appointments, and managing logistics for managers.
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Communications VolunteerWomen In Cinematic Arts (Usc Alumni Chapter) Jan 2021 - Oct 2022Los Angeles Metropolitan AreaManaged communications for the group, designing and executing email campaigns using Mailchimp.Created engaging email content, enhancing member engagement and information dissemination.Consulted on organizational improvements and proposed events to increase member involvement.Assisted in planning and promoting events, fostering a supportive community for women in cinematic arts.Maintained the group's social media accounts, ensuring consistent branding and messaging.Developed and distributed press releases to promote group activities and achievements.Coordinated with other organization departments to ensure alignment of communication efforts.
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Brand Development And Marketing Strategist / Agent TraineeUnited Talent Agency Mar 2018 - Oct 2019Greater Los Angeles AreaConsulted for 20 prominent TV shows, 10 movies, and over 50 A-list celebrities, aiding in business ventures based on their brands.Crafted compelling presentations with data visualizations, contributing to over $10 million in contract renegotiations, brand deals, and box office projections.Formulated and executed growth and branding strategies, resulting in a cumulative increase of over 2 million followers across A-list social media platforms.Conducted comprehensive analysis of project initiation, team building, and financing approaches in both scripted and unscripted media.Provided excellent customer service by placing calls, scheduling appointments, booking travel and accommodations, and taking detailed notes in meetings.Improved efficiency by anticipating agents' needs, streamlining administrative processes, and coordinating department needs through software like Asana and Airtable.Utilized data analysis to drive decision-making processes and optimize client outcomes. -
Trainee InternUnited Talent Agency Jan 2017 - Mar 2018Beverly Hills -
PresidentMarshall Entertainment Association May 2016 - Mar 2018Founded the organization, securing sponsors, mentors, and a leadership team.Organized monthly luncheons and company tours at entertainment giants like Lionsgate, CAA, UTA, Fox Searchlight, and Disney, facilitating internships for 15 students.Planned an annual networking night, connecting USC MEA students with alumni in the entertainment industry.Established and coordinated a mentorship program with 50 mentors and 75 mentees.
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CorrespondentTrojan Vision Television Jan 2016 - Mar 2018Conducted interviews with celebrities.Created and participated in interactive segments, both pre-recorded and live, for The Morning Brew morning show.Worked closely with hosts to develop engaging content.Covered scripts and provided live commentary during show tapings.Scheduled interviews and coordinated with talent management.Assisted in the production process by taking notes in meetings and contributing creative ideas. -
Show Host For The Art CrazeTrojan Vision Television Jan 2016 - May 2016Conducted fun and interactive live interviews with artists around Los Angeles and globally.Provided in-studio demonstrations of artists' work.Created and participated in interactive segments, both pre-recorded and live, for The Morning Brew morning show.Worked closely with hosts to develop engaging content.Scheduled interviews and coordinated with talent management.Assisted in the production process by taking notes in meetings and contributing creative ideas. -
Library Services AssistantUsc Marshall School Of Business Aug 2014 - Mar 2018Assisted students and faculty with locating and utilizing business and accounting resources.Managed library databases and cataloged new materials to ensure accurate records.Provided research support and conducted informational sessions on library services.Coordinated study group sessions and workshops, enhancing student learning experiences.Maintained a quiet and organized environment, ensuring optimal conditions for study and research. -
Production InternDreamworks Animation Jan 2015 - May 2015Analyzed market trends and fiscal behavior on YouTube, focusing on the under-5 children’s division (50 hours of research).Led, planned, created, and executed videos for the DreamWorks TV YouTube channel, facilitating interdepartmental communication.Assisted in production for animated shorts featuring characters like Shrek, Kung Fu Panda, and Puss in Boots, with videos collectively amassing over 10 million views.Assistant produced a commercial for the DreamWorks Color App, garnering over 10,000 views on YouTube. -
Production InternAwesomenesstv Jan 2015 - May 2015Created and executed social media campaigns for YouTube talent segments.Wrote and led production for informational video segments, collaborating with talent.Conducted research and fulfilled various duties as required by staff.Shadowed accounting and marketing departments, participating in hands-on projects and learning about YouTube's strategic technology. -
Show Host For Citizen LaTrojan Vision Television Aug 2014 - Dec 2014Created and cultivated engaging, informative content for a weekly themed entertainment show.Communicated effectively on camera, participating in weekly meetings and preparing pre-recorded segments.Located guest speakers, conducted interviews, and demonstrated quick thinking during live segments. -
Senior ProducerTrojan Vision Television Jan 2014 - Dec 2014Managed a team of 5 producers and 2 hosts, leading weekly meetings and pitching fresh content for the show.Created engaging, informative content for a weekly themed entertainment show, preparing pre-recorded segments and conducting interviews.Located guest speakers, fabricated game show segments, and handled social media promotion.Organized rundowns and schedules, delegated tasks, and ensured the show ran smoothly and on schedule. -
National Leader, InternDeloitte Jul 2014 - Aug 2014Attended leadership seminars and participated in accounting workshops.Shadowed business executives, gaining insights into their daily responsibilities.Engaged in communication enhancement exercises and completed a leadership challenge project.Organized presentations and focused on enhancing leadership strengths. -
Student Ambassador, InternEekoh Jun 2014 - Jul 2014Managed entertainment and social media promotion.Organized promotional parties and events.Pitched and advertised technology to clients and potential users.Shadowed the graphics and coding departments to gain technical insights.
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Development InternElevate Management May 2014 - Jul 2014Corresponded with agents and managers regarding client resumes and schedules.Covered scripts and attended live television show tapings.Scheduled events for clients and prepared presentations.Assisted in producer meetings by taking notes and providing input.
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Leadership ConferenceDeloitte 2013 - 2014
Claudia Greystone Education Details
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Cinematic Arts -
Business And Cinematic Arts
Frequently Asked Questions about Claudia Greystone
What company does Claudia Greystone work for?
Claudia Greystone works for Luma Brand Strategies
What is Claudia Greystone's role at the current company?
Claudia Greystone's current role is Business Strategy Consultant.
What schools did Claudia Greystone attend?
Claudia Greystone attended University Of Southern California, University Of Southern California.
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