Key tasks:• Agile project management of various Data & Analytics (D&A) customer projects (Scrum method) including proposal preparation, workshop management, controlling & reporting• Sole responsibility for monthly billing of all ongoing D&A customer projects (Salesforce) as well as Team D&A HR resource planning (Harvest forecasting)• Significant content and conceptual contribution to the development of the TOWA D&A strategy, as well as D&A process optimisations, D&A capabilities & use cases, D&A customer (pitch) presentations and D&A landing pages on the TOWA website• Regular active and passive participation in D&A relevant meet-ups and similar events (online & in presence)Key achievements:• Significantly responsible for winning a > 250,000 Euro Data Integration & Reporting customer project• Successful implementation of numerous customer projects on various D&A use cases

Key tasks:• Management & continuous development of the BI department• Overall responsibility for the implementation of BI customer projects (from concept / proposaldevelopment to project closure incl. budget & invoicing) on management board & department headlevel• Team responsibility for and coordination of Data Engineer, Data Scientist, Data Analyst and DataVisualisation experts within customer projects• Ongoing support of long-term BI customer partnerships• Management of partnerships with analytics platforms such as Tableau and MicrostrategyKey achievements:• Mainly responsible for the initial set-up and continuous development of the BI department (team, strategy, product & service portfolio, NPD, budget)• Successful implementation of numerous customer projects for various BI use cases• Significantly involved in ensuring the implementation of BI follow-on projects and thus obtaininglong-term customer partnerships• Achieved implementation of BI dashboards for most Cards & Systems existing eCommerce &Loyalty customers

Master Thesis: BIG DATA – THE SOLUTION TO WIN THE BATTLE FOR GROCERY SHOPPER LOYALTY IN THE UK?

Key tasks:• To be responsible for T-Mobile Postpaid Customer Communications (Direct Mailing, SMS, MMS, Outbound Calls, Email, Online, Facebook, additional information on bills) aligned with T-Mobile Business Plan.• To be responsible for T-Mobile Postpaid Customer Lifecycle Process. Key achievements:• Increased average response rate of Direct Mailings by 20% within six months through better targeted and more effective customer communication. • Successful re-launch of the ‚Welcome phase’ as part of the Customer Lifecycle Process, aiming at long-term customer loyalty and increased customer lifetime value right from the start.

Key tasks: • To reduce churn of TMA voice and data postpaid customers by optimising churn prevention tariff and promotion portfolio in line with market conditions and customer needs, working closely with customer service and T-Mobile shops.• To increase retentions through carefully managing contract prolongation product portfolio and redemption of loyalty points.• To manage subscriber retention costs by adapting subventions given to customers in line with market invest budget (€3m per month).Key achievements:• Successfully launched 12 retention tariffs and 23 proactive campaigns working closely with direct and indirect channels, external call centers, as well as external ad agencies which helped meeting the yearly retention budget. • Increased save rate by 200% within five months.• Kept churn rate stable in a very aggressive market place.

Key tasks: • To provide insight and recommendations across categories, brands and consumer/shopper behavior (based on 13 million active Tesco Clubcard users), helping FMCG clients to optimise their Direct Marketing, Category Management and Promotions & Pricing strategies. • Consultancy projects include New Product Development, Brand Diversification, Category Management, Consumer Segmentation, Availability, Competitor Profile Evaluation and Gap Analysis.• To be responsible for management and personal development of three Business Consultants.Key achievements:• Provided leading consultancy across all dunnhumby solutions through unlocking £value for clients, maximizing their ROI and developing successful client case studies for dunnhumby.• Personally generated several new contracts worth over £50,000 each.• Solely undertook Ranging and Merchandising project for Delhaize (Belgium retailer) on Soft Drinks and Household categories. • Generated relevant market awareness and shopper insights for several brands which have now allowed clients to list new products, increase distribution on existing products and defend range de-lists across all categories.• Worked with clients to maximise brand building with Tesco Clubcard Bonus, quarterly Statements, Direct Mailing and Tesco magazine.• Delivered revenue in line with target including tracking revenue actual versus forecast and taking pro-active appropriate actions.• Successfully managed and developed direct reports resulting in promotions for all of them within 1.5 years.

see Client Director position

Key tasks: • To generate significant sales and drive GSK brand awareness and equity by implementing pricing and promotion strategies, maximizing range, new product launches, shelf space and in-store activation by channel across the UK trade.• To be responsible for the Aquafresh brand from a Trade Marketing point of view.Key achievements:• Developed channel strategies for re-launch of Aquafresh toothbrushes.• Spearheaded pricing and promotion strategies for entire Aquafresh portfolio by channel. • Created noisy in-store theatre on and off shelf for GSK Oral Care products across the trade by developing and implementing a diverse range of Point of Sale material.• Generated relevant trade press activities to offer category & merchandising advice to trade sector.• Identified lack of new product performance tracking. Took initiative and set up several tools to track new product launches on a weekly basis.• Undertook thorough merchandising and range reviews by generating account specific range and space plans and recommendations.

Key tasks: • To manage a major project to harmonise pricing and reduce exposure across the European GlaxoSmithKline Consumer Healthcare portfolio.• To head project on cross-cultural challenges experienced at GlaxoSmithKline in negotiating with European customers and in managing European customer teams.• To function as central point of contact for all internal communication between global Trade Marketing teams.Key achievements: • Identified & analysed major pricing gaps across accounts and countries. Implemented European pricing strategy recommendations.• Identified and analysed major cross-cultural challenges and provided numerous recommendations to improve cross-cultural management and international negotiation methods.• Generated and implemented trade marketing idea for Spar International.