- Develop and implement digital marketing strategies for medium and small businesses.- Development and implementation of business digitalization strategy through improvements in e-commerce, social media, paid media and SEO.- Designing marketing assets using Canvas and Adobe Illustrator as social media post, flyers, etc.- Coordination of a team of freelancers (designers, web developers) to ensure alignment between the different initiatives.

• Analysing page performances to conduct on- and off-page SEO strategies• Executing keyword research, implementing SEO pages using HTML and XML sitemaps • Operating crawling & indexation analyses to monitor errors and to fix URL redirects• Compiling visibility analyses and market audits for Europe domains• Monitoring and evaluating organic search results to improve website rankings• Implementation of content marketing campaigns (Blog and Link building) to increase domain authority and user visibility.• Coordinating and cooperating with external marketing agencies (B2B)
• Client management and handling of different initiatives for different clients.• Tools: Google Analytics, Google Search Console, Google Adwords, Sistrix, Screaming Frog, Audisto, Ahrefs, Wordpress

- Develop and implement digital marketing strategies to attract prospective companies to our event interaction platform in USA, Mexico and Spain market.- Collaborate with Sales to create engaging content for various online platforms (e.g., website, social media, blog, case studies, email campaigns) for Mexico and Spain markets.- End-to-end lead generation: Funnel ideation and definition, Facebook and LinkedIn paid ad setup, landing page optimization and marketing automation.- Tools: Hubspot, Zapier, LinkedIn Ads, Facebook Ads, Onbounce, Sendinblue, Trello, Asana.

- Responsible for the communication and digital strategy of the PacifiCard brand, the 2nd largest credit card in Ecuador.- Coordination with different internal stakeholders to organize the different commercial initiatives of the brand.- Development and implementation of PacifiCard branding strategy: updating of brand manual, creation of graphic line and ideation/implementation of content strategy for social networks.- Ideation and conception of multichannel digital marketing campaigns with social media, influencer marketing and e-mail marketing. - Conduct market research and competitor analysis to identify trends and opportunities for bank and credit card industry.- Coordinate with internal and external stakeholders to ensure alignment of commercial efforts and branding initiatives.- Campaign performance definition through metrics and KPIs for constant improvement and optimization.- Coordination of activities related to advertising campaigns, such as briefing and feedback with the external advertising agency.- Influencers strategy according to the objectives and brand identity.- Annual budget control and invoicing.

- Social media and community management (116K followers on Instagram)- Design of promotional leaflets and brochures for in-person events- Event management: Organisation of cooking workshops, incl. venue scouting,communication plan and attendee follow-up

- Responsible for social media content.- Management Influencers.- Design internal communications.

Supporting in events, design of daily newsletters, among other activities of the Public Relations area.