Claudia Keefer, Msidt Email & Phone Number

Responsible for all strategic initiatives to modernize learning solutions, optimize user experience, and expand the training portfolio to meet evolving market demands.• Spearheaded the modernization of LMS/CMS platforms, to improve system functionality and boost user engagement through effective instructional design.• Developed a strategy to expand the training product portfolio, setting the stage for future growth and increased market share.• Championed UX enhancements that… Show more Responsible for all strategic initiatives to modernize learning solutions, optimize user experience, and expand the training portfolio to meet evolving market demands.• Spearheaded the modernization of LMS/CMS platforms, to improve system functionality and boost user engagement through effective instructional design.• Developed a strategy to expand the training product portfolio, setting the stage for future growth and increased market share.• Championed UX enhancements that resulted in higher course completion rates and improved learner satisfaction through data-driven insights.• Collaborated with marketing agencies in the implementation of website and ad campaign optimization strategies to maximize online brand presence and visibility in paid and organic search. Show less

Fullerton, California, United States

Directed strategic design, development, and implementation of all in-person and eLearning programs, strengthening market presence and driving significant revenue growth.• Drove the growth of a high-performing course portfolio, resulting in $4.5M annual gross revenue by leveraging instructional design techniques.• Pioneered a fully remote learning model in Q1 of 2020 (in response to COVID-19), which accounted for 33% of company revenue by FY 2023.• Collaborated with the marketing… Show more Directed strategic design, development, and implementation of all in-person and eLearning programs, strengthening market presence and driving significant revenue growth.• Drove the growth of a high-performing course portfolio, resulting in $4.5M annual gross revenue by leveraging instructional design techniques.• Pioneered a fully remote learning model in Q1 of 2020 (in response to COVID-19), which accounted for 33% of company revenue by FY 2023.• Collaborated with the marketing team to strengthen market presence, positioning the company as a market leader in food safety training.• Implemented strict compliance protocols for regulatory and training standards (including ANSI ASTM E2659-18), ensuring industry leadership in quality and accreditation standards. • Implemented yearly course and exam updates rooted in adult learning principles and psychometric data. Show less

Fullerton, Ca

Led development and innovation of eLearning courses, and ensured compliance with instructional design and regulatory standards.• Managed the full lifecycle of eLearning course development, applying instructional design best practices to improve learning effectiveness.• Collaborated with IT, Customer Support, and Marketing team to enhance system functionality, boosting user experience and satisfaction across all training platforms.• Maintained ANAB accreditation through meticulous… Show more Led development and innovation of eLearning courses, and ensured compliance with instructional design and regulatory standards.• Managed the full lifecycle of eLearning course development, applying instructional design best practices to improve learning effectiveness.• Collaborated with IT, Customer Support, and Marketing team to enhance system functionality, boosting user experience and satisfaction across all training platforms.• Maintained ANAB accreditation through meticulous document control and quality assurance processes. Show less

Fullerton, California, United States

Provided market analysis to support the development of all online and in-person programs, significantly increasing revenue and market share.• Designed and executed marketing and training strategies, driving a 54% increase in gross revenue over five years across all programs. • Played a pivotal role in the design and development of eLearning courses that boosted eLearning revenue by 115% over a five-year period.• Developed and led the implementation of a story-based approach for… Show more Provided market analysis to support the development of all online and in-person programs, significantly increasing revenue and market share.• Designed and executed marketing and training strategies, driving a 54% increase in gross revenue over five years across all programs. • Played a pivotal role in the design and development of eLearning courses that boosted eLearning revenue by 115% over a five-year period.• Developed and led the implementation of a story-based approach for eLearning courses, transforming it into a unique market differentiator. This innovation played a crucial role in securing government contracts, including an exclusive partnership with the Municipality of Anchorage. Show less

Mexico City Area, Mexico

Managed internal communications, aligned corporate strategies with brand identity, and enhanced employee engagement through various communication channels.• Developed and executed communication strategies to strengthen corporate culture (reaching 200+ employees).• Produced internal publications in both digital and print format, and led content development for annual conventions to increase employee alignment with company values.• Managed and collaborated with third-party vendors… Show more Managed internal communications, aligned corporate strategies with brand identity, and enhanced employee engagement through various communication channels.• Developed and executed communication strategies to strengthen corporate culture (reaching 200+ employees).• Produced internal publications in both digital and print format, and led content development for annual conventions to increase employee alignment with company values.• Managed and collaborated with third-party vendors to design employee welcome kits and miscellaneous onboarding materials. Show less

Mexico City Area, Mexico

Responsible for helping multiple stakeholders translate marketing insights into strategies to support market growth using online and offline channels.• Worked with Operations to analyze trends in hotel occupation, and define and implement seasonal marketing strategies. • Developed marketing aids and miscellaneous print materials for services provided at the hotels (i.e. restaurant menus, Spa services, special promotions etc.)• Copywriting in English and Spanish across diverse… Show more Responsible for helping multiple stakeholders translate marketing insights into strategies to support market growth using online and offline channels.• Worked with Operations to analyze trends in hotel occupation, and define and implement seasonal marketing strategies. • Developed marketing aids and miscellaneous print materials for services provided at the hotels (i.e. restaurant menus, Spa services, special promotions etc.)• Copywriting in English and Spanish across diverse marketing channels and initiatives. o Quarterly magazineo Direct mailo Email campaigns, landing pageso E-Newsletterso Newspaper ads Show less

Mexico City, Mexico

Recruited over 40 intern and full-time positions using the STAR interview method. - Monitored administrative processes (headcount tracking, performance evaluations, adjustment and exit interviews). - Provided ongoing support to interns to enhance their learning experience. - Developed new intern performance appraisal instrument

Master’S Degree, Instructional Design & Technology

Bachelor’S Degree, Organizational Psychology