Claudia L. Email & Phone Number

Twickenham, London, Gb

Undertook individual projects and long-term contract work for SMEs and large businesses, specialising in delivering; strategic and operational marketing. Focusing on customer-centric, persona driven, traditional and digital multi-channel campaigns. Developing brands, improving and shaping communications, event planning and project management assistance, tailored to suit companies’ specific needs. Providing support and direction in shaping digital transformation, identify efficiencies, developing teams and restructuring departments.

London, London, Gb

This was an interim contract role, focusing on shaping the marketing, communication and digital strategies for BizSpace Ltd, a property and business services organisation, targeting SME businesses. • Strategy and digital innovations: Developed 5-year marketing and digital innovations strategies• Operating Board: working with other ‘Heads of Departments’ identifying areas to streamline and improve processes and communications, helping drive employee engagement• Line management: Coaching, mentoring, leadership, development and recruitment for a team of four/five and providing better clarity for the teams roles and responsibilities• Streamlined processes and systems: Developed and implemented plans, trackers and best practices to deliver effective, on message, timely marketing campaigns• Digital development: Optimising UX across the website, improving SEO rankings – implementing PPC / Google Ad words, retargeting, remarketing and Social Media campaigns and launching an e-commerce platform and customer portal • Branding and communications: Reviewed and updated brand guidelines, signage, collateral, tone of voice and user guidelines • Regional marketing: identified key initiatives and campaigns to support 100 UK wide sites, creating a balance to provide on brand marketing messaging, guidelines and support from marketing whilst sustaining a level of flexibility that the regional sites can also drive• Reporting and tracking: developed the effectiveness and accuracy of tracking, analysing and reporting on campaigns to ensure tangible ROIs• Strategic partnerships: identifying potential new opportunities and roll-out key strategic partnership • New initiatives: Introduced 365 content-led marketing strategies, campaigns supporting the full marketing mix, PPC and Google Ad campaigns, enhanced SEO campaigns, regional event marketing strategies, acquisition and refurbishment marketing strategies, new signage and accurate reporting, tracking and analysis of campaign

Richmond, Surrey, Gb

12-month maternity cover role, managing multiple events across the Energy, Marine and Rotorcraft sectors in a B2B environment. Developing marketing and event strategies whilst leading and coaching a marketing team of seven.• Event Marketing Strategy: Implement customer and industry insight research in order to develop and guide the portfolio’s strategic objectives• Portfolio and Event Strategy: Working with Event Directors to deliver long-term strategies• Marketing Strategies: Supporting and guiding Marketing Managers with the development of event marketing strategies and communications plans• Line Management: Lead, guide, develop and coach a marketing team of seven to deliver effective, on message, timely marketing campaigns in line with each specific event’s objectives• Portfolio and Product Development: Using industry and customer knowledge to develop products, show initiatives and tools, educational programmes and special events to enhance event content• Relationship Building: Proactively establishing and maintaining effective relationships with key stakeholders internally and externally• Leadership Programme: Invited to join a Sales & Marketing Leadership Programme, including a project to shape how collaboratively various parts of the business work to help drive growth and deliver a better customer experience• Mentoring Programme: Approached to coach two marketing executives across other areas of the business

London, Gb

Creating and implementing the marketing strategy for Top Drawer. This is a bi-annual trade only event held at Olympia, London and attracts over 15,000 UK and international visitors across retail and design industries. • Create marketing and communication strategies, in-line with the core business objectives including; social media, online, offline, PR, telemarketing, direct and e-marketing campaigns (ensuring year-round target audience engagement), as well as effective internal and external communications• Budget control – ensure all costs accounted for and redesigned the budgets, to track and forecast spending more efficiently• Support Show Director – feedback reporting and analysis of show performance, disseminate direction to the team and adjust strategy to ensure direction and activity is in-line with business growth targets and the shows success• Support Ops and Sales teams – ensuring they have all relevant collateral, messaging, and marketing assistance• Develop, grow, refine and enhance relationships with media partners, suppliers, designers, PR agencies to ensure growth• Develop and implement new systems and processes to ensure efficiencies within the team, streamlining client communications and enhancing customer experience, across marketing, sales and event disciplines. • Manage and develop a small team – setting clear objectives and measurable KPIs with regular meetings and feedback• Identifying and project managing suppliers, contractors and the marketing and event teams to help achieve business goals• Data cleansing, segmenting and analysing client profiles and demographic information• These successful implementation of these marketing strategies resulted in a 3.8% growth for the Spring’16 show following a previous year-on-year decline in attendance

Chelmsford, Essex, Gb

Creating and implementing marketing strategies, campaigns and processes for a small, fast growing media, publications and events company, across two magazine titles and a bi-annual conference and exhibition. • Creating and implementing marketing, communications and operational processes across the business to help grow and drive it forward, including; online, social media, offline, PR, event app development and e-marketing campaigns (increasing engagement with target audience) as well as effective internal and external communication. Grew Twitter account followers over 1000% in six months• Develop and grow partnerships, ensuring the best return with partners, including ICAEW and the Evening Standard• Developing support systems, including an online portal, streamlining client communications and enhancing customer experience, across marketing, sales and event disciplines. Offering support, advice, tips and collateral, helping to ensure the best possible event experience• Managing and developing two junior assistants in my team, included; AM, PM and weekly meetings, monthly 1-on-1s and appraisals• Project managing, sourcing and building rapport with suppliers ensuring the marketing and events team achieve its goals• Directing and project managing the creation of show-reels, highlighting the success of previous events• Data cleansing, segmenting and analysing client profiles and demographic information

South Brisbane, Queensland, Au

Supporting the most profitable brands under FCTG; Corporate Traveller and FCm Travel Solutions are award-winning internationally recognised Travel Management Companies, each with distinctive brand identities and client offerings.• Deputising for the Corporate Marketing Manager, overseeing/approval of all Corporate Marketing activity across both brands• Created and implemented an email marketing and social media strategy that drove new visitors to the brands website, increased engagement with the corporate brands, generated active leads for the sales team and increased followers by over 85% in a year• Developed and implemented marketing strategies and campaigns, along with project/ events management• Analysed campaigns, Google analytics, advertising stats, and events to research and ascertain a strong return on investment on all activities• Created and managed the production of marketing materials, included; flyers, advertising and merchandise• Managed memberships to the Corporate Loyalty programme, devised promotions to drive preferred supplier sales

South Brisbane, Queensland, Au

Successfully transitioned from sales to marketing; in to a newly created role, having proactively approached the CEO about a business concept.• Developed and updated content a Data Marketing Segmentation (DMS) system• Implemented, managed and sourced events on a local, regional and national level, which became a growing part of the business• Coordinated marketing activity to support store openings, closures and refurbishments • Sourced and ordered promotional merchandise, researched and rolled out new POS elements in stores nationwide • Developed role to become the marketing liaison with stores, increasing the department’s profile internally and encouraged clear communications with consultants, to better support the retail brands and generate decentralised enquiry and growth to the business• As Assistant Team Leader, supported the Offline Team Leader in developing and training other members of the team, covering roles in cases of absence, implementing new ideas and methods to enable more effective team working

South Brisbane, Queensland, Au

Following a sabbatical, I chose to work within the travel and tourism sector to learn about the industry and pursue a marketing business concept.• Sales based, customer facing role, multi-tasking, attention to detail were key, whilst building rapport and listening to clients• Assisted in managing the store’s accounts; reconciling invoices, balancing the books, transferring payments preparing for monthly audits, reconciling and banking payments and assisted with training new members of staff

Supplier producing men’s suits and outerwear, casual outerwear pieces and trousers for high street multiples. Included: Topman, Burtons, Next, Moss Bros, BHS, Grattan, Littlewoods, Tesco, George, and Sainsbury’s.• Sole designer creating and developing collections from initial trend research to finished pieces• Managed an assistant and liaised with factories and fabric mills in Europe, India and Asia to develop new fabrics and silhouettes• Created new trend-interpreted designs which aided growth in customers, this included; Austin Reed, House of Fraser and Kenneth Cole

Ba Hons Fashion Knitwear Design

Btec Nd Fashion Design & Technology, Fashion/Apparel Design