- Develop and execute the GTM strategy- Build a solid strategized marketing framework - Create, define and design the domain

Interim or fractional leadership in the field of (digital) marketing, commerce and operations > Drive change and growth. > Create impact and leading to increase performance.> Optimize operations and workflows. > Build, coach, develop teams and people.> Strategic planning and pragmatic implementation.

The Fractionals is a dynamic community of top-tier fractional executives, founders, and senior leaders who are shaping the future of leadership. Our mission is simple: accelerate the growth of the fractional executive market in the Netherlands and beyond. Together, we’re shaping the future of leadership, fraction by fraction.

Plan.net helps to design, define, build and manage projects around Digital Marketing, Commerce and Customer Experience by strategically fusing creative, comms, media, marketing, tech and data for clients in their business transformation.- Start up this new label for NL (crafting the GTM strategy) - Manage and grow business, following our international vision - Connecting demand to our extensive network of solutions and experts- Member of House of Communication MT (Serviceplan, Mediaplus, Plannet)- Responsible for desiging, building and leading a centralized Client Management hub, across labels

THE MARCOM ENGINE fully integrates strategy, creation and production in one entity. A customized agency for BMW Group. This includes all areas of data-driven performance marketing and analytics, marketing automation, CJ management, digital channels, reversed sales funnel planning and CRM. My responsibilities:- Lead the (client and delivery) teams to enable them to manage the (local) client in their roadmap to a new centralized, European set up - Facilitate and drive change and transformation in the teams and be an ambassador of the TME vison - Manage the cluster from a P&L perspective: creating efficiencies between different workstreams

- Managing the commerce team of 12 FTE (brand, marketing, category and sales) - Planning and managing early booking campaign for Zoover (incl brandpositioning) - Budgeting and planning all marketing and commerce activities and OKR's for 2022- Setting up Category Management as a function- Auditing both org design and strategy, implementing changes on the go

- Setting the (digital) marketing and media strategy for 7 European key countries - Managing a team of 12 campaign and channel specialists, plus supporting partners and agencies- Meeting sales and leads targets while building the brand and gaining trust - Connecting to the product, brand & content teams to optimize and redesign ways of working

- Defining and leading the marketing, growth & media strategy for this PAAS scale up, part of BSH- Growing both the brand and the base- Managing budgets, people, KPI’s and OKR’s in order to meet targets- Pitching, sourcing, orchestrating and managing agencies, freelancers and their output - Scaling to more categories, countries, teams and propositions

- Advising on a renewed marketing organisation- Marketing and media strategy planning + budgeting- Interim managing the marketing team and agencies

- Setting up the (international) marketing and CRM strategy and tactical (automated) approach- Connecting the brand to (digital) marketing/sales activities - Translating the Customer Life Cycle into campaigns and product- Paving the way for DMP/CDP set-up through clear data strategy, vision and goals

- Aligning ecom, channel and brand teams on campaigns: KPI’s, objectives, briefings, reporting etc - Setting WoW with all agencies and internally: campaign, media and advertising related - Managing all mediabudgets for NL and GER- Defining and implementing the role of campaign management & content marketing- Pitching a new agency; for media and online marketing

- Setting global guidelines (with local translation) for digital marketing channels and teams- Planning and designing digital capability programs - Improving WoW's and managing JBP's with partners (Google, Facebook) and agencies- Improving ROI on media spends and operations- Bringing knowledge and experience on programmatic marketing into the country teams

Building and managing a hub of 35 FTE, in which all digital advertsing consultants (display, mobile, video, content, native and social) both programmatic and non-programmatic, operate and work together on campaigns for both UM and Initiative accounts. Complemented by data, technology, platform and trafficking/tagging experts, to ensure the best integrated way of working. To be integrated in Reprise. My responsibilities: - Driving digital first thinking within key accounts and client teams at UM and Initiative- Creating and building cross functional client teams: 1 team, 1 mission - Integration and growth of all digital services and products within Mediabrands- Merging and integrating online video services (buying, strategy and setup) from the AV teams within Magna into this hub- Talent acquisition and development for all digital hires within MB- Member of the MT

UM is one of 3 client facing media agencies within IPG Mediabrands in the Netherlands. My responsibilities:- Growing all digital revenues, strategies and campaigns for our clients - Building and managing a team (14 FTE) of digital directors/consultants and campaign managers- Developing key accounts (eg. Jumbo, ABN AMRO, BMW/MINI, Coca-Cola) on their digital strategy - Driving Performance & Programmatic marketing knowledge within UM and our clients- Aligning and teaming with our digital labels within IPG Mediabrands - Managing relationships with Google, DoubleClick, Facebook and other partners- Building and pitching the business case for MB Digital to the board- Member of the MT, P&L responsible

- Setting up the Amsterdam office for Eurobookings/Hotelsone - Hiring, building and managing a team of online experts (edm, ux, social, seo, ppc and data) - Managing our London based agencies (ppc and seo) - Defining the online marketing strategy (cross channel)

- Setting up the online marketing strategy for Consumer Markets- Pitching, briefing and assigning online agencies, networks and partners - Setting up the traffic channels (SEM, affiliation, display advertising, retargeting and eDM) - Integrating online marketing within ATL and BTL campaigning - Defining KPI's and reportstructure in order to steer on revenue and attribution

- Managing a small team of online marketing specialists (edm, social, onsite) and agencies- Creating methods and insights to steer on brand and attribution kpi's (campaign, overall etc.)- Setting up the online strategy and creating easy steps for implementation within the team- Helping set up campaign management and report processes for Marcom- Working on integration of all channels (off and online) during campaigns from a content marketing driven point of view

- Managing and optimizing all online activities for the SME market (atl, btl and ongoing) - Creating new insights in campaigns throughout all online sales and marketing channels (SEM, Affiliate, Price Comparison, Display and Onsite)- Collaborating with agencies, inhouse C&D, copywriters and webanalists to continiously improve online activities and results

- Defining and implementing the (online) marketing strategy for a new concept: vers24/7 - Setting up and managing all online marketing processes and campaign tools, implementing seo, sea, dm, social, display and offline promotions (events, guerilla)- Create webanalytics and reporting tools in order to steer on channel attribution (branding, traffic and conversion) - Integrating Facebook and Twitter as conversation and traffic attributors; from concept to creation

- Implementing an online marketing planning, based on Philips-wide (btl & atl) marketing-activities and Online Shop salesgoals- Coordinating onsite, dm and online marketing activities for sitewide promotions- Setting up ecrm pilots; online dialogue tools to increase (returning) traffic, sales and consumer insights

- Introducing a new saleschannel: Internet and a new product: Savings- Implementing all online marketing activities from scratch- Briefing and assigning online agencies, networks and partners - Setting up a kpi-driven dashboard and a conversion-attribution model- Defining the online marketing process for the new organization

- Projectmanager new website; functional design, pitch, business proces, optimizing webforms, structure analytics etc. - Managing and improving all (online) marketingactivities- Defining and implementing an online marketing strategy- Roll out and facilitate optimized methods throughout business domains and products

- Coordinating all (online) communication during the migration of several publishing products - Defining database and edm workflows; integrating that into the website (and analytics), to initiate eventdriven and personalized dm- Managing web- and communication agency on execution- Setting up an online strategy for further roll-outs

- Implementing and improving all online marketing activities (affiliation, SEA, SEO, display advertising, DM)- Improving metrics, reporting and conversiontagging- Introducing a new product: Online Business Savings- Defining and implementing a multichannel client contact strategy

- Develop, manage and implement an Onsite Marketing strategy- Optimizing Onsite and DM campaigns- Managing creative execution- Analyzing, managing and improving results and reports

- Responsible for concept and realization of interactive video productions in new media channels that increase sales of products and services.- Implementing the RaboTV vision into the organization- Creating new media concepts; focused on TV- Managing project teams during implementation of concepts; user experience, designers etc.

- Projectmanager Marketing and Sales for the new website Binnenlandsbestuur.nl, therefore responsible for defining marketing and sales proposition (consumer/advertiser)- Online marketing consultant within business unit Overheid; SEO, SEA, DM and implement online sales concepts- Coach marketeers on online marketing

- Developing and executing Mobile and Online Marketing activities and campaigns- Optimization Search-engine Marketing- Relaunch new website- Initiator KleintjesKnaller.nl

- Consultant to (internal) clients on Customer Contact, Loyalty, DM, Retention etc. - Responsible for the SLA (quality of services) and optimizing businessprocedures - Productdevelopment

-Responsible for the launch of a new webbased product. -Developing a marketing and salesplan -Executing marketing and communication (B2B). -Managing the project within the organisation; publisher's content, look and feel and IT related issues.