Claudia (Ling) Felzien Email & Phone Number

Calgary, Alberta, Canada

Oversaw Shaw Business' customer lifecycle management, encompassing development and implementation of national campaigns to drive revenue growth, improve customer retention and deliver insights through data.- Delivered $32 million net-new total contract value through ongoing direct and digital marketing and lead generation campaigns, reflecting ~30% of.

Calgary, Canada Area

Initiated and launched customer retention strategy to reduce churn and improve customer loyalty. Acted as a project manager to collaborate with cross-functional teams to drive actionable plans.- Launched a customer on-boarding drip email campaign, yielding 55%_ open rate and ~40% increase in self-serve adoption YOY- Reduced overdue account balance by 35%.

Calgary, Canada Area

Developed, launched and managed national sales training initiatives to improve conversion, sales performance and product knowledge.- Increased sales performance by 44% YOY including an average increase of 75% in lead conversion- Launched a new product certification program to educate and strengthen sales' skills and product knowledge

Calgary, Canada Area

Orchestrated end-to-end order fulfillment process for 300+ authorized partners nationwide, overseeing contract management, order management (entry, scheduling, installation), partner support and elegant hand-off. Champion of process optimization to shorten sales cycle.- Restructured resources aimed at optimizing order processes and resource balancing.

Calgary, Canada Area

- Assisted the Sales Director and Sales Managers in generating sales opportunities by identifying market potential- Responsible for providing detailed reporting on the overall sales performance- Continuously improved and streamlined sales and operation process- Executed new-hire and on-going training program to help equip sales reps' day-to-day activities

- Planned and executed monthly acquisition-focus residential direct marketing campaigns targeting 1.5 million customers nationally- Developed and executed target segmentation strategy to maximize response rate by delivering value-add propositions, personalized and relevant content- Managed agency partners to ensure all campaigns are delivered efficiently.

Calgary, Canada Area

- Acted as the key point of contact for a specialized service (well log digitizing) across our customer base- Executed cold prospecting and warm upsell strategy (door-to-door, outbound and email) to acquire new business and increase existing customers' wallet share- Managed communication through the sales process to ensure orders were completed in an.

Bachelor Of Commerce, Marketing

Activities and Societies: Team Captain of Intramural Basketball Team (07), First Year Representative, Social Director and President of.

International Baccalaureate

Activities and Societies: Committee member of Junior Achievement Company Program (04-05), Costume Coordinator, School Drama Performance.