Claudia (Ling) Felzien Email and Phone Number
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~Passion is the fuel that ignites the fire within our souls.~High-impact, strategic, and action-oriented Marketing leader who is passionate about Customer Lifecycle Management. Experience in multi-channel marketing campaigns focusing on customer journey including new acquisition and customer base management. A self-starter who loves to lead and empower high-performing teams in developing actionable plans, overseeing projects and campaigns from conception to implementation, introducing holistic solutions to deliver tangible business results.Specialties:+ Project management (PMP certified)+ Customer lifecycle management+ Customer segmentation+ Multi-channel marketing and campaign strategy+ Drive insights through data+ Process improvement+ Business developmentKey strengths:+ Value relationships+ Strive in helping others+ Focus on doing the right thing+ Share my knowledge+ Democratic & coaching leadership+ Stay curious
Grip
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Operations ManagerGrip Jan 2024 - Present
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Manager, B2B Lifecycle Marketing ManagerShaw Communications Jun 2021 - Jul 2023Calgary, Alberta, CanadaOversaw Shaw Business' customer lifecycle management, encompassing development and implementation of national campaigns to drive revenue growth, improve customer retention and deliver insights through data.- Delivered $32 million net-new total contract value through ongoing direct and digital marketing and lead generation campaigns, reflecting ~30% of total annual revenue contribution- Increased lead conversion rate by 15% YOY through optimization of leads management and marketing strategy -
B2B Customer Success Marketing Strategy ManagerShaw Communications Dec 2018 - Apr 2022Calgary, Canada AreaInitiated and launched customer retention strategy to reduce churn and improve customer loyalty. Acted as a project manager to collaborate with cross-functional teams to drive actionable plans.- Launched a customer on-boarding drip email campaign, yielding 55%_ open rate and ~40% increase in self-serve adoption YOY- Reduced overdue account balance by 35% YOY through development and implementation of a holistic, multi-channel communication strategy
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National Supervisor, Training & DevelopmentShaw Communications Nov 2016 - Dec 2018Calgary, Canada AreaDeveloped, launched and managed national sales training initiatives to improve conversion, sales performance and product knowledge.- Increased sales performance by 44% YOY including an average increase of 75% in lead conversion- Launched a new product certification program to educate and strengthen sales' skills and product knowledge
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Supervisor, Pre-Sales Process Optimization, Channel ManagementShaw Communications Oct 2014 - Nov 2016Calgary, Canada AreaOrchestrated end-to-end order fulfillment process for 300+ authorized partners nationwide, overseeing contract management, order management (entry, scheduling, installation), partner support and elegant hand-off. Champion of process optimization to shorten sales cycle.- Restructured resources aimed at optimizing order processes and resource balancing- Transitioned a manual credit check process into an automated process through CRM, improving approval consistency and shortening cycle time
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National Sales Operations SpecialistShaw Communications Oct 2013 - Oct 2014Calgary, Canada Area- Assisted the Sales Director and Sales Managers in generating sales opportunities by identifying market potential- Responsible for providing detailed reporting on the overall sales performance- Continuously improved and streamlined sales and operation process- Executed new-hire and on-going training program to help equip sales reps' day-to-day activities
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Marketing AdvisorShaw Communications Feb 2011 - Oct 2013- Planned and executed monthly acquisition-focus residential direct marketing campaigns targeting 1.5 million customers nationally- Developed and executed target segmentation strategy to maximize response rate by delivering value-add propositions, personalized and relevant content- Managed agency partners to ensure all campaigns are delivered efficiently- Determined objectives, tracked results and conducted evaluation to strive for continuous improvement
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Spin MotivatorYyc Cycle Sep 2016 - Jul 2022Calgary, Canada Area
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Business Sales ConsultantGeologic Systems Dec 2008 - Feb 2011- Acted as the key point of contact for a specialized service (well log digitizing) across our customer base- Executed cold prospecting and warm upsell strategy (door-to-door, outbound and email) to acquire new business and increase existing customers' wallet share- Managed communication through the sales process to ensure orders were completed in an efficient manner- Supported in planning and executing various marketing activities including events, workshops, sales collaterals, content creation, trade shows and product demos
Claudia (Ling) Felzien Skills
Claudia (Ling) Felzien Education Details
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Marketing -
Chinese International SchoolInternational Baccalaureate
Frequently Asked Questions about Claudia (Ling) Felzien
What company does Claudia (Ling) Felzien work for?
Claudia (Ling) Felzien works for Grip
What is Claudia (Ling) Felzien's role at the current company?
Claudia (Ling) Felzien's current role is PMP® | Customer Lifecycle Management | Strategic with the drive to execute | Relationships and Teamwork are keys to success..
What is Claudia (Ling) Felzien's email address?
Claudia (Ling) Felzien's email address is cl****@****sjrb.ca
What is Claudia (Ling) Felzien's direct phone number?
Claudia (Ling) Felzien's direct phone number is +140393*****
What schools did Claudia (Ling) Felzien attend?
Claudia (Ling) Felzien attended Mcgill University, Chinese International School.
What are some of Claudia (Ling) Felzien's interests?
Claudia (Ling) Felzien has interest in Animal Welfare.
What skills is Claudia (Ling) Felzien known for?
Claudia (Ling) Felzien has skills like Team Leadership, Sales, Marketing Strategy, Account Management, Management, Solution Selling, Email Marketing, Business Development, Direct Sales, Sales Management, Direct Marketing, Public Relations.
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