Claudia Lucantoni Email & Phone Number

Ville De Paris, Île-De-France, France

Région De Paris, France

Mission for Sanofi CHC (From November 2021)- Leading the E-Retail Media Playbook building project- Internal audit in eight countries, consolidation results and restitution- Evaluation on potential and maturity by market and identification of the key area to develop in their E-Retail Media strategy- Delivering an action plan, building working session with the countries to build the E-Retail Media Playbook- Identification of pain points in the project and solution coordination in the marketMission for AXA Assurance – Data Lead (from September 2020)- Coordination of the Peoplecloud deployment in all strategic AXA Markets: structuring projects, covering the client needs, identifying new creative and effective approaches - Support the definition and the development of Digital & Innovation strategy working with related stakeholders and building with them a strong partnership and collaboration- Participation to the integrated central approach Media x Data x Creation for AXA- Data Group innovation/compliance information regular sharing with AXA- Facilitate Insights sharing between markets (IT/DE/UK/HK)- Appling and delivering best practices across countriesMission for Sephora France - ECRM Manager (from February 2020 to May 2020)- Driving all the ECRM activity for the Digital E-Commerce team France- Defining and acting the email communication planning- Building an ECRM strategy (target, frequency, operation type…)

Région De Paris, France

Building an omni-channel positioning, online and offlineContributing to the global brand strategy and development ideas for the company including global positioning, global messaging and executing global marketing strategy and tacticsLeading and drive the implementation of the digital acquisition strategy and measurement of resultsElaboration of the customer life cycle, acquisition, retention and reactivation on all the digital touch point (mailing, social network...)Drive the agencies and the partners to set-up and monitoring all acquisitions solutions: SEA, Content Marketing, Retargeting, Affiliation... Managing a budget for the entire web marketing activity

Région De Paris, France

Set-­up of campaigns, follow-­up of performances and results of top Ligatus clients as Orange, Virgin, BforBank, Toyota, La Redoute Business development for the French market, up­‐selling and cross-selling programsIdentification, analysis and achievement of the best KPIs for the client for their digital acquisition solutionsMonitoring the evolutions on the digital market, identification and recommendation for new growth opportunities Coordination and integration for new native advertising campaigns, search of best-­practicesDefinition of a digital acquisition strategy in order to achieve the client's goalManagement a team of two Account Manager and three Assistant Account Manager

Région De Paris, France

Daily Account Management of online campaigns (native advertising, retargeting, post view) on Ligatus networkOptimizations of global results of the campaigns based on the analysis of the KPI of the client Ensure advertisers' campaigns measurable ROIProvide campaign updates, internal analysis and weekly reportDaily interaction and collaboration with big French agenciesSet up innovative advertising strategies on new Media Ligatus (Mobile, Retargeting, Tex image)Expertise in Fashion, Retail, Entertainment & Media and TravelBusiness Development of Ligatus Display Italy :Media buying on most important Italian publishersImprove the collaboration with Italian Affiliate Platforms and client retentionDevelop key relationships with publisher and Affiliate PlatformSet-up of Display CampaignsNegotiate key deals and closes annual contractsIdentification of P&L on Italian Market based on internal target

Paris

Development of a Sales Strategy, contract negotiation and follow-up, Management of Criteo’s 3rd most important client Identification of new growth opportunity and recommendation for the best set-up of retargeting campaign (dynamic, static…)Analysis of client’s cookie pool and forecast potential of delivery, recommendation and set-up campaign Coordination between Criteo technical team and client’s team Ideation and activation of A/B test, campaign management (ROI / AC analysis, budget and results optimization)Working languages: French, Italian, English

Région De Paris, France

Criteo is the global leader in personalized retargeting.Criteo provides the world leading pay per click (PPC) personalized retargeting solution.Criteo's advanced technology enables online e-commerce sites to re-engage with potential customers who have left their website via dynamic banners containing the most relevant product specific recommendations that are generated in real-time for each individual. Criteo's personalized banners significantly outperform standard display advertising and other types of retargeted banners in click-through rates and have also proven to drive increased on-site conversions and average order values.

Bologna, Italy

Promoting relations and connecting Italians firms to foreign research centers Search of partners and preparation of presentations of Italians companiesMarket studies, e-­mailing, fairs organisation and event, street marketingRedaction and management of press release

Executive Education, Digital Marketing

Master'S Degree, International Economics

Erasmus Program, Econimics