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Claudia Malschitzky Email & Phone Number

Management (People & Projects) Communcation, Promotion, Planning and Marketing at Lactec
Location: Curitiba, Paraná, Brazil 11 work roles 7 schools
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Current company
Lactec
Role
Management (People & Projects) Communcation, Promotion, Planning and Marketing
Location
Curitiba, Paraná, Brazil
Company size
570 employees

Who is Claudia Malschitzky? Overview

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Quick answer

Claudia Malschitzky is listed as Management (People & Projects) Communcation, Promotion, Planning and Marketing at Lactec, a company with 570 employees, based in Curitiba, Paraná, Brazil. AeroLeads shows a matched LinkedIn profile for Claudia Malschitzky.

Claudia Malschitzky previously worked as Conselheira do Comitê de Pessoas at Lactec and Conselheira Consultiva at Pinó. Claudia Malschitzky holds Conselheiros De Administração, Business/Commerce, General from Ibgc - Instituto Brasileiro De Governança Corporativa.

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Email format at Lactec

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Lactec

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Profile bio

About Claudia Malschitzky

Professional with solid corporate experience. Broad experience in strategic planning and implementation of communication, promotion and sustainability projetcts that contribute to brand awareness. Strong at Institutional positioning contributing to the stregthening of the master brand. Experience in introducing new corporate values that have impact on change of the corporate mindset. Strong at the implentation of new models in conservative environment. Elaboration of Communication and Promotion strategies with focus on retail or sustainability, executing the action plans; highlighting sales incentive campaigns, sales promotion initiatives and Merchandising set up. Easy with people management and team building specially in multifunctional environment. Management of corporate foundation with challenge and focus of contributing to the masterbrand and insitutional positioning. Ability in planning, organizing and control of annual donation budget. Coordination of community and environmental projects nationwide. Participation in insitutional sustainability awards (Guia Exame de Sustentabilidade. Premio Época de Empresas Verdes). Sustainability Reports: GRI standard and relationship with stakeholders in special providers (value chain). Ability in international communication and relationship. Motivational key drivers: build and aligning, team work, transversal thinking, solve challenges.

Listed skills include Project Management, Sustainability Marketing, Education For Sustainability, Team Management, and 17 others.

Current workplace

Claudia Malschitzky's current company

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Lactec
Lactec
Management (People & Projects) Communcation, Promotion, Planning and Marketing
curitiba, parana, brazil
Website
institutoslactec.org.br
Employees
570
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11 roles · 33 years

Claudia Malschitzky work experience

A career timeline built from the work history available for this profile.

Conselheira Do Comitê De Pessoas

Current
Lactec

Curitiba, Paraná, Brasil

Jun 2024 - Present

Conselheira Consultiva

Current
Pinó
May 2024 - Present

Diretora Regional De Conteúdo

Great People Consulting

Curitiba, Paraná, Brasil

DHO - Diagnostico de Clima Organizacional, Pesquisa de Clima, Foco em estratégia e treinamento de Liderança, Elaboração de Plano de Ação e Cultura Organizacional. Visão estratégica dos negócios.

Jan 2016 - Feb 2024

Coach

Renault

Projeto de Coaching para Desenvolvimento em Liderança

Aug 2014 - Nov 2015

Head - Focus On Positioning And Brand Awareness (April 2009-April 2013)

Hsbc

Curitiba And Region - Brazil

  • Internal and External Communication Strategy (positioning, engragement and brand awareness) partnershing with Marketing (Institutional and Promotional)
  • Brand positioning based on a Sustainability Strategy – planning – implementation - analysis of indicators, KPI (key performance Indicators ), BSC (Balanced Score Card)
  • Building regional experience ( Latin American) through leadership of Projects and training of multicultural teams
  • Building organizational development and employee satisfaction through a sustainability. Engagement and productivity.
  • Supply Chain/providers – programme of engagement and qualification
  • Development of sustainable business (products) in partnership with business areas (Green Insurance, Social Credit Card, Investment Funds) Eco-efficiency (Direct Impact) campaigns focused on staff engagement and.
Mar 2009 - Apr 2013

Hsbc Solidarity Institute

Hsbc

Curitiba

  • Positioning of HSBC as a sustainable bank - strategic planning of corporate institute contributing to master brand awareness.
  • Process management of financial resources to be applied and measured.
  • Management and Governance of Environmental and Community projects (national and international)
  • Strategic Planning – Development of Annual plan
  • Corporate Volunteering – Development of corporate programme and policy
  • Development of the Volunteering Information system – based on CRM strategy – Customer Relationship Management and know your customer
Nov 2007 - Apr 2013

Senior Manager Marketing – Sales Promotion (2001-2007)

Hsbc

Curitiba And Regiona, Brazil

  • Segment – Retail - Personal Financial Services
  • Structuring of Sales Promotion Department (Corporate Sponsorships, Incentive Campaigns, Operational merchandisng)
  • Development and implementation of national sales and incentive campaigns (branch network, phone Centre and collections centres) – national scope and specific focus – (2002- 2007)
  • One shot product promotional initiatives (sales blitz, communication approach, Sales point)
  • Coordination of recogniton events for Sales Camapings (Gala to informal events- trips), Ilha Fiscal (Fiscal Island) in Rio DeJaneiro, Florianopolis Fortress, Eye Museam in Curitiba, Beach Resorts in Salvador-Bahia.
  • Coordination of Member get Member campaign - customer acquisition (2002-2005)
Jun 2002 - Nov 2007

Assistant To President/Ceo (April 1997-June 2002)

Hsbc

Curitiba And Region, Brazil

  • Executive agenda/diary – management
  • Management of Presidency Office (team, budget)
  • Presidents Events, business trips and annual tours
  • Bilingual support
Apr 1997 - 2002

Brazilian Institute For Quality And Productivity (1995-1997)

Ibqp Oficial - Instituto Brasileiro Da Qualidade E Produtividade

Curitiba And Region Brazil

  • Simultaneous and consecutive translation - (English-Portuguese)
  • Bilingual Support in Technical visits with Japanese experts to companies, industries and governement departments.
  • Mangement of Bilingual secretary office
1995 - 1997 ~2 yrs

Translator And Interpreter

Japan International Cooperation Agency (Jica)

Curitiba And Region - Brazil

Support in technical visits with Japanese Experts in companies, government departments and internal meetings. Translation of documents and technical presentations.

1993 - 1995 ~2 yrs
Team & coworkers

Colleagues at Lactec

Other employees you can reach at institutoslactec.org.br. View company contacts for 570 employees →

ML Michele Lisiak Michele Lisiak Colleague at Lactec Curitiba, Paraná, Brazil, Brazil View → VM Valter Margarida De Oliveira Valter Margarida De Oliveira Colleague at Lactec Curitiba, Paraná, Brazil, Brazil View → RB Renata Bachega Renata Bachega Colleague at Lactec Curitiba, Paraná, Brazil, Brazil View → MR Mauricio Rosa Mauricio Rosa Colleague at Lactec Curitiba, Paraná, Brazil, Brazil View → CE Carlos Eduardo Ribas Carlos Eduardo Ribas Colleague at Lactec Curitiba, Paraná, Brazil, Brazil View → NB Nicolas Borillat Nicolas Borillat Colleague at Lactec Greater Bordeaux Metropolitan Area, France View → RF Ricardo Ferracin Ricardo Ferracin Colleague at Lactec Curitiba, Paraná, Brazil, Brazil View → LB Lucas B. Lucas B. Colleague at Lactec Curitiba, Paraná, Brazil, Brazil View → LM Luciane Muchaki Demele Luciane Muchaki Demele Colleague at Lactec Curitiba, Paraná, Brazil, Brazil View → RH Raissa Higa Raissa Higa Colleague at Lactec Curitiba, Paraná, Brazil, Brazil View →
7 education records

Claudia Malschitzky education

Conselheiros De Administração, Business/Commerce, General

Ibgc - Instituto Brasileiro De Governança Corporativa

Gba - Gestão De Projetos, Business/Commerce, General

Fundação Getulio Vargas

Short version of Project Management specialization course based on PMBOK methodology.

FAQ

Frequently asked questions about Claudia Malschitzky

Quick answers generated from the profile data available on this page.

What company does Claudia Malschitzky work for?

Claudia Malschitzky works for Lactec.

What is Claudia Malschitzky's role at Lactec?

Claudia Malschitzky is listed as Management (People & Projects) Communcation, Promotion, Planning and Marketing at Lactec.

Where is Claudia Malschitzky based?

Claudia Malschitzky is based in Curitiba, Paraná, Brazil while working with Lactec.

What companies has Claudia Malschitzky worked for?

Claudia Malschitzky has worked for Lactec, Pinó, Great People Consulting, Renault, and Moveis Campo Largo.

Who are Claudia Malschitzky's colleagues at Lactec?

Claudia Malschitzky's colleagues at Lactec include Michele Lisiak, Valter Margarida De Oliveira, Renata Bachega, Mauricio Rosa, and Carlos Eduardo Ribas.

How can I contact Claudia Malschitzky?

You can use AeroLeads to view verified contact signals for Claudia Malschitzky at Lactec, including work email, phone, and LinkedIn data when available.

What schools did Claudia Malschitzky attend?

Claudia Malschitzky holds Conselheiros De Administração, Business/Commerce, General from Ibgc - Instituto Brasileiro De Governança Corporativa.

What skills is Claudia Malschitzky known for?

Claudia Malschitzky is listed with skills including Project Management, Sustainability Marketing, Education For Sustainability, Team Management, Marketing Communications, Gestao De Pessoas, Sustainability Reporting, and Corporate Sustainability.

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