Founder and CEO of the company Monnalisa working in the communication sector as well as in marketing advisory and event organization. She designs and develops communication plans and marketing and digital strategies on behalf of companies, publishers, institutions and associations in various industries such as automotive, transport and logistics, media & publishing, finance & real estate, pharma, food industry, baby & kids market. She leads the team of web master, social media content managers,… Show more Founder and CEO of the company Monnalisa working in the communication sector as well as in marketing advisory and event organization. She designs and develops communication plans and marketing and digital strategies on behalf of companies, publishers, institutions and associations in various industries such as automotive, transport and logistics, media & publishing, finance & real estate, pharma, food industry, baby & kids market. She leads the team of web master, social media content managers, copywriters, graphic designers and press officers. For her customers she manages the advertising and media planning as well as high performing press office and media relations thanks to a wide network of italian journalists she built in almost thirty years of professional activity. Show less

Develop new business in Somedia - Gruppo L'Espresso, operating in education and knowledge management and launch a line of events for the daily newspaper "la Repubblica" on current italian economic, political, social and cultural topics such as digital entertainment and new media industry, music and motion picture industry, healthcare and well-being, energy savings and renewable energy sources, climate change and environmental sustainability.

Creation and management of the business unit which plans and develops conferences, seminars and exhibitions on economic and financial themes. Development of the annual editorial plan and the strategic development plan for the business unit. Responsible for overseeing the establishment of new editorial initiatives, identifying development plans for the business and making partnership deals with investment institutions and external companies. Organisation and co-ordination of the… Show more Creation and management of the business unit which plans and develops conferences, seminars and exhibitions on economic and financial themes. Development of the annual editorial plan and the strategic development plan for the business unit. Responsible for overseeing the establishment of new editorial initiatives, identifying development plans for the business and making partnership deals with investment institutions and external companies. Organisation and co-ordination of the dedicated resource group and setting up incentive and career plans. Management of the Il Sole 24 ORE merchandising line. Show less

Coordination of communication and marketing for the unit which includes the following product lines: books on economics, finance and management, software and multimedia products, online and cd rom databases, specialised periodicals, conferences and training courses. Responsibilities include analysis of market needs and competition. Planning annual and three yearly marketing investment in collaboration with the managers of the 5 divisions of the unit. Co-ordination of commercial policies with… Show more Coordination of communication and marketing for the unit which includes the following product lines: books on economics, finance and management, software and multimedia products, online and cd rom databases, specialised periodicals, conferences and training courses. Responsibilities include analysis of market needs and competition. Planning annual and three yearly marketing investment in collaboration with the managers of the 5 divisions of the unit. Co-ordination of commercial policies with internal sales networks and external sales channels (wholesalers, distributors and bookstores). Locating new distribution channels and managing distribution agreements (airports, retailers and e-commerce). Managing operational marketing, direct marketing activities, market research and advertising. Show less

Responsible for creation and organisation of conferences and special initiatives aimed at increasing number and loyalty of readers of Il Sole 24 ORE. Organising sponsorship by companies, banks and investment companies. Co-ordination of the participation of the unit in national and international events. Setting up development of the merchandising line of Il Sole 24 ORE. Some events organised :TUTTORISPARMIO (1994) – Convention for small investors on the management of family savings.… Show more Responsible for creation and organisation of conferences and special initiatives aimed at increasing number and loyalty of readers of Il Sole 24 ORE. Organising sponsorship by companies, banks and investment companies. Co-ordination of the participation of the unit in national and international events. Setting up development of the merchandising line of Il Sole 24 ORE. Some events organised :TUTTORISPARMIO (1994) – Convention for small investors on the management of family savings. Two days of conferences and seminars and a large exhibition area dedicated to banks, insurance companies and investment companies.TASK (1995) – Convention for new graduates on the world of work. Job orientation conferences, interview rooms and meetings with Human Resource Managers of Italian and foreign companies on the lookout for the best new talent. Show less

Planning of conferences and training courses aimed at professionals in the field of company finance and financial markets.

Teacher of the following subjects in the last three years of the accountancy course: banking, commerce and mercantile trading