Responsible for shaping and driving brand strategies and identifying key initiatives for the WMF Consumer Business Unit.- Strategic Leadership: Leading cross-functional teams on data-informed brand strategies and messaging frameworks. Creating brand playbooks for communication and digital strategy. Ensuring alignment with research and business objectives, partnering closely with product management and creative to drive successful campaigns & global launches.- Expertise in understanding diverse consumer markets and tailoring brand strategies accordingly.

Account manager as a brand consultant for the Amazon retail organization in DE. Acting as first internal point of contact to clients, and driving the sustainable growth of the accounts in FMCG's through the following key focus areas: business advice, managing the P&L, supply chain, marketing, and digital merchandising in-line with the overall retail and category level strategies. Responsible for training and leading the account assistant.

Project manager of strategic 360 degree campaigns across all digital channels focusing on branding, deals, and high peak sale campaigns, with a direct report to the managing director of customer experience. Shared responsibility to train and lead the rotating interns.

- Responsible for coordinating cross-functionally the deliverables and creating the PPT for the monthly campaign plan review (a review of main KPI’s across all the previous months campaigns)- Responsible for the strategic planning of Free Shipping Promotion’s - Took over responsibility of digital Black Friday / Cyber Monday campaign

- Managed the Tennis apparel line, and brought to market a Golf apparel line through leading effectively the product development plan, and execution. - Conducted raw material research, developed design plans, collaborated cross-functionally incl. with the manufacturer and executed impactful marketing activities, resulting in increased revenue and brand presence in the industry.