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Claudia is the CEO & Co-Founder of Riley AI. Prior to founding Riley AI, Claudia led product, strategy, and data science teams across the Enterprise and Financial Technology space. Her product strategies led to a $5B total valuation, a successful international acquisition, and scaled organizations to multi-million dollars in revenue. Claudia is passionate about making data-driven strategies collaborative and accessible to every single organization. Claudia holds an MBA from the Haas School of Business and a Bachelors in Statistics, Economics, and Psychology from University of California, Berkeley.
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Co-Founder & CeoRiley Ai May 2024 - PresentSan Francisco, UsBuilding adaptive ai to help organizations find out what to build next. http://askriley.io -
Startup Advisor & Angel InvestorIndependent May 2021 - Present- Advising several consumer, financial, and enterprise tech startups in North America and Southeast Asia on 0 to 1 product, research/data, and revenue strategies, helping them transform ideas into sustainable revenue streams - Building cap tables and guiding early-stage startups through angel and seed rounds, providing mentorship through due-diligence and detailed consultations on term sheets - Successfully connecting founders with other angel investors, incubators, and venture capital, for fundraising opportunities and/or strategic partnerships with existing portfolio companies
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Head Of ProductClosefactor 2023 - 2024Palo Alto, California, Us- Transformed company strategy and established a new multi-year roadmap that focuses on building automated intelligence to help every GTM teams become superhuman using artificial intelligence- Ideated and launched core recommendation products (Alerts, Contact Recommendation, Account Research Automation, SmartSend) that drove a 130% increase in engagement, 350% boost in logins, and 75% improvement in LTV in under 2 months- Expanded industry penetration through launching new and value add product experiences and pricing models that unlocked opportunities in new verticals -Built a strong product, engineering, and GTM culture that has clear alignment to our core vision and busiess objectives, while consistently executing with a strong bias towards action -
Sr Director Of Product, InsightsHighspot May 2023 - Sep 2023Seattle, Washington, Us -
Director Of Product, InsightsHighspot Aug 2021 - Sep 2023Seattle, Washington, Us- Spearheaded generative product discovery, leading to the successful discovery and launch of several key products, including AI-driven inferencing engine and recommendations, LMS, Search and Navigation.- Establish the global vision for product insights, driving a data-driven culture that is rooted in user experience through building quantitative and qualitative research practices across North America, Asia, and EMEA markets- Built, launched, and scaled a quantitative and qualitative insights engine that models and analyzes sales, go-to-market, user research, and market data, to consistently uncover and validate less obvious but key product and go-to-market opportunities, helping Highspot maintain first-mover advantage and a net positive growth rate during a downturn- Expanded the practice, scope, reach, and influence of user experience and product data analytics to go-to-market strategies, unlocking insights that help them efficiently achieve growth and revenue milestones- Building and growing a high-performing team, consistently achieving a 100% engagement score -
Director Of Product, Insights & AnalyticsFivestars By Sumup Aug 2017 - Jul 2021San Francisco, California, UsAcquired by SumUp in 2021. - Led the company to discover, identify, and validate a product pivot, as the existing business model was approaching a plateau. This mobilized and transformed the companywide strategy from a customer loyalty product towards the payments and financial technology space and drove $500M in additional revenue, leading to a $320M acquisition by SumUp - Led data due-diligence and growth forecasting during fundraising and exit planning, leading to a successful $52M Series D round and acquisition - Built and scaled a research and analytics organization from the ground up, consistently producing insights that acted as a blueprint for product, engineering, design, marketing, and business development strategies, leading to a 10x increase in NPS, 2x improvement in engagement, and growing user spend to over $2bn annually- Influenced the transformation of the company’s pricing strategy towards a value-based model that is rooted in a deep understanding of user segments and behaviors through iterative research, leading to a significant reduction in churn and improvement in LTV -
Senior Analyst At Pinterest And HuluKantar Aug 2015 - Aug 2017London, GbAcquired by Bain Capital. - Led and mentored a team of high-performing researchers and project managers- Provided Pinterest & Hulu with strategic advisory on selecting the right experimental methodologies that could best answer their business objectives- Led collaborative research projects with engineering and product teams from Kantar and Pinterest to successfully launch innovative custom measurement solutions, most notably the ad effectiveness survey capability on the Pinterest app- Managed conversations and designed complex research studies for ad effectiveness, which led to the successful launch of industry leading digital advertising products (i.e. Hulu Ad Free and Ad Selector offerings, Pinterest Video and Cinematic Ad formats)- Identified strategic areas for brand growth and optimization through spearheading several meta analyses using ad effectiveness data- Partnered with sales and measurement team leaders to identify objectives for growth and creating metrics and plans to achieve these goals -
Research Manager - Human Judgment & Decision Making LabHaas School Of Business Jan 2013 - Aug 2015Berkeley, Ca, Us- Designed and led multiple questionnaires, field, and lab experiments that investigated consumer preferences, pricing strategies, bounded rationality, heuristics, and decision-making under uncertainty- Obtained insights on how people manage risk and uncertainty when making real life decisions like organ donation and 401K planning through analyzing data with sample sizes of up to 100,000 using R and SPSS- Mentored a team of 10 undergraduate and graduate researchers on research and data analysis methods- Led advanced statistical testing analyses, including linear regression, logistic regression, hierarchical linear modeling, analysis of variance, principle component analysis, linear discriminant analysis, and t-test -
Investment AnalystCiti Jun 2011 - Dec 2013New York, New York, Us
Claudia Natasia Skills
Claudia Natasia Education Details
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University Of California, Berkeley, Haas School Of BusinessMaster Of Business Administration - Mba -
University Of California, BerkeleyStatistics (Minor: Computer Science - Data Science) -
Sekolah Pelita HarapanInternational Baccalaureate Diploma
Frequently Asked Questions about Claudia Natasia
What company does Claudia Natasia work for?
Claudia Natasia works for Riley Ai
What is Claudia Natasia's role at the current company?
Claudia Natasia's current role is Co-founder & CEO @ Riley AI.
What is Claudia Natasia's email address?
Claudia Natasia's email address is cl****@****tal.com
What is Claudia Natasia's direct phone number?
Claudia Natasia's direct phone number is +151092*****
What schools did Claudia Natasia attend?
Claudia Natasia attended University Of California, Berkeley, Haas School Of Business, University Of California, Berkeley, Sekolah Pelita Harapan.
What skills is Claudia Natasia known for?
Claudia Natasia has skills like Data Analysis, R, Spss, Market Research, Statistical Data Analysis, Microsoft Office, Marketing, Speech, Counseling, Organization, Sql, Psychological Research.
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