My mission is to build brands that connect with customers on an emotional and aspirational level, creating not only demand - but desire!With over 30 years of marketing and communications experience, I am a seasoned brand builder and marketing strategist who helps organizations create and deliver customer-first, human-centric, and data-driven brand experiences, products, and services. As the Chief Marketing Officer at JourneyTrack, I lead the marketing strategy and execution for a pioneering SaaS experience management platform that enables enterprises to understand, optimize, and prioritize their customer experience across physical and digital channels, geographies, demographics, and more. I also served as a Fractional Vice President of Marketing at Key Lime Interactive, a Customer Experience and User Experience research, strategy, and design services agency that empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. I leverage my online marketing expertise and creative direction skills to develop and implement integrated marketing programs, performance marketing platforms, and digital marketing strategies that drive growth and engagement for our clients. Previously, I spent 28 years in marketing leadership roles in large, global organizations.Additionally, I am a certified mentor and strategic advisor for startups and small businesses, helping them reach their full potential through branding, marketing, and customer experience best practices.