Corporate reputation executive spearheading strategic communications campaigns for clients in the technology and financial services areas, including WesternUnion, Cisco, Genentech, BrightDrop, and General Motors, among others.

Coverage contract leading communications for all themes related to the company’s Business Integrity, including ads monetization, ad controls, targeting, privacy and data scraping, and fraud and scams, during the 2020 US Elections.

Led the Global Marketing & Communications of Flourish, the impact fintech venture firm spun out of Omidyar Network. Responsible for of all aspects of planning and launch of the new global brand, as well as Marketing & Communications for the firm and its current investment portfolio.

Drives global marketing and communications programs that build brand awareness and reputation for the firm’s Financial Inclusion initiative and portfolio companies. - Produced a campaign to launch the concept of alternative data credit scoring globally— one of the top investment bets of the firm— grounded on white paper titled "Big Data, Small Credit". The campaign secured media coverage in top tier global media, speaking engagements at premiere global events, such as Mobile World Congress, and maximized awareness of portfolio companies in the space, including LenddoEFL and Cignifi.

- Maximized Visa’s global innovation and technology brand positioning withinternal and external audiences.- Enhanced company's media and analyst relations programs with focus on the company’s network, acquiring and issuer processing technologies, expanding support to mobile acceptance initiatives and digital solutions in emerging markets.- Led the global executive leadership platform, including coordination ofspeaking engagements, messaging, and communications programs around technologyindustry events such as Mobile World Congress and Oracle OpenWorld.- Contributed with content creation and management of Visa’s social media channels.- Improved coordination and alignment of regional and local Corporate Relations teams.- Media trained and counseled executives on communications initiatives.

- Successfully developed and delivered strategic plans to leverage Visa’s product,innovation and marketing initiatives with key influencers in the Latin American and Caribbean Region. Led cross-cultural, multi-agency network in key countries throughout the region. Worked cross-functionally with global counterparts to assure consistency in communications strategies, messaging, and execution of regional programs.- Integrated Visa’s task force for the 2010 FIFA World Cup South Africa as the only media liaison for Latin American journalists, leveraging Visa’s global sponsorship of the tournament onsite. Planned and executed strategic programs to leverage the company’s sponsorship of the FIFA U-20 World Cup Colombia 2011, coordinating media initiatives onsite. Supported local team with strategic plans to leverage the sponsorship of the FIFA U-17 World Cup Mexico 2011.- Partnered with business counterparts on numerous product launches and thought leadership initiatives to position Visa as an industry leader.

- In-house resource driving communications and public affairs programs insupport of MasterCard’s business in the LAC region. Dotted line of reporting to Regional Legal Counsel, leading public affairs and regulatory communications in Brazil, Mexico, and other Latin American countries. Led multi-agency network and cross-cultural team.- Introduced MasterCard’s first digital consumer education platform in Brazil, Mexico, the Caribbean, and Costa Rica. The program strengthened MasterCard’s reputation among consumers, customers, and government. Heavily executed through social media channels including podcasts, blogs, and social networks. Secured key alliances with global retailers, consumer protection agencies, and key customers. Platform was so successful that it was later adopted in other global markets.

Reporter in the business beat, covering technology and science themes for the agency news service.

Led communications efforts for Ferrovia Centro-Atlântica’s, thelargest railroad in Brazil and a key component of Cia. Vale do Rio Doce’s logistics strategy. Led a team of four professionals in the Paulista Corridor—region comprised of six Brazilian states—covering media and analyst relations, employee engagement, community outreach, crisis communications, and public affairs.

Led staff of five professionals covering media and government relations, employeeengagement, and corporate social responsibility. Reported directly to company’s president.