Manager, Global Marketing Solutions
• Founding member of the team responsible for all medium to small business support; helped grow the original team into several different teams across multiple functions and locations• Managed teams focused on customer retention and acquisition; worked in partnership with marketing and analytics teams to launch large-scale retention and acquisition campaigns• Created and launched first customer account optimization campaigns and programs • Created and managed educational marketing campaigns, including email newsletters and special communications, live online webinars, in-depth guides, and videos• Managed team focused on developing and measuring success of the Help Center• Worked in partnership with the analytics team to develop a new customer tiering model for organizing and routing incoming support requests to the appropriate teams and representatives• Worked in partnership with the sales and acquisition marketing teams to support the launch of the team's first third-party support center• Interviewed, onboarded and trained individual contributors and managers across several office locations, including Austin, Hyderabad, Dublin, and Singapore
