Claudia Scherer Email & Phone Number

Compton, California, US

San Juan Capistrano, CA, US

• Develop and maintain seasonal assortment plan for all categories of apparel and socks using historical data, trends, and brand needs
• Merchandise website seasonally and ad hoc based on trends, inventory, and sales
• Plan and manage merchandise buys based on financial plans, prebooks, and trends for wholesale & DTC
• Review inventory to recommend transfers, reorders, and markdowns as needed
• Manage Bulk POs and Production communication with overseas vendors
• Work closely with cross functional teams to provide data, reporting, and support

San Juan Capistrano, CA, US

• Created assortment plan for all categories based on financial plan, historical data, and trends
• Planned, forecasted, and executed merchandise buys by style based on financial plan, inventory, and prebooks for wholesale & DTC
• Analyzed and provided reporting on product performance, inventory, revenue, profitability
• Created and maintained product data in Full Circle

San Juan Capistrano, CA, US

• Sourced and developed 150+ skus per season for all apparel, accessories, & SMU categories from proto samples through TOPs
• Developed and maintained T&A calendar and Development WIP w/sample dates, costs, style info
• Negotiated pricing, MOQs & delivery with domestic & overseas factories
• Issued & Maintained Sample and Production POs
• Managed all vendor communication on Production orders for QC issues, shortages/overages, chargebacks

• Execute merchandising strategy for all categories including sales plan, pricing/margin, &projections/inventory
• Develop line plans for all divisions based on past and current trends and needs, market analysis, competition, and brand image
• Execute buys for both wholesale and Ecom based on projections, financial plans, and prebooks
• Partner with Sales to get feedback on past, present, and future seasons to stay on brand and deliver business objectives
• Work closely with the Planning team to ensure we are meeting our goals and re-forecasting as needed
• Partner with the Ecom team to monitor sales, inventory, and promotions

• Product development of up to 200 styles per season of Womens, Active, Mens, and Kids apparel and accessories from proto samples to SMS.
• Negotiated costing and MOQs with overseas and domestic factories to meet margin goals and target wholesales based on unit projections.
• Responsible for all PLM data and making sure fit and visual comments were communicated to vendors.
• Worked closely with Technical Design team and attended weekly fittings to ensure fit standards were met.
• Partnered with Design to review samples, labdips, and submits to ensure the Design intent was met.

Huntington Beach, California, US

• Product development of all cut & sew apparel for the Waterman Collection from proto samples through bulk delivery, for both inline and SMU
• Negotiate costs, delivery, and MOQs with vendors
• Daily communication with international vendors & tracking of development submits and samples
• Ensure the integrity of PLM data and Techpacks & enter all visual comments and approvals
• Partner with Design for sample reviews & to approve strike offs, handlooms and lab dips
• Attend fittings and work in conjunction with Technical Design to maintain fit standards

Huntington Beach, California, US

• Product development of up to 170 styles per season for the Roxy, Roxy Girl & Teenie Wahine lines of Swim, Cover-ups & Boardshorts from proto samples through bulk delivery
• Daily vendor communication and tracking of development submits and samples
• Collaborate with Sourcing on vendors and costing
• Work with design on visual comments and to approve strike offs, handlooms & lab dips
• Attend fittings and work closely with Technical Design to maintain fit standards
• Ensure the integrity of techpacks and update as necessary

Huntington Beach, California, US

• Partnered with sales and buyers to develop products in key categories based on account needs and demands for retailers including Tilly’s, PacSun, Zumiez, Arlies & West 49
• Negotiated costs, MOQs and deliveries with vendors based on accounts’ needs & requirements
• Reviewed and approved samples based upon techpack specifications
• Attended fittings and worked closely with Technical Design to maintain fit standards
• Identified trends and partnered with Design to suggest products based on current and future demands for accounts
• Attended domestic tradeshows and account meetings, as well as overseas travel to meet with key vendors

Anaheim, CA, US

• Drove sales and margin through seasonal assortments based on financial plans
• Managed receipt flow and markdowns
• Negotiated buying terms with vendors
• Identified trends and build assortments based on current and future demands
• Worked with vendors and Product Development team to develop private label product
• Liaison between Buying and Visual Merchandising teams

Anaheim, CA, US

• Responsible for tracking and maintaining POs and receipt flow
• Managed vendor communications and approvals
• Analyzed sales and trends
• Managed Outlet and online exclusive footwear buys

Anaheim, CA, US

• Responsible for buying all online exclusive merchandise
• Maintained Weeks Of Supply and track sales for all categories on the website
• Implemented POS updates on the websites to correspond with store promotions
• Styled models for photoshoots
• Worked closely with web design team to create style guides

Anaheim, CA, US

• Updated style guides and new items
• Wrote and updated copy and product descriptions
• Aided in the process of adding new items to the website

Anaheim, CA, US

Ba, Business Management Economics

Liberal Arts

Fashion Merchandising Management