Regional marketing lead responsible for building LATAM industries marketing strategy and go-to-market plans designed to engage C-level and LOB executives. Manage cross-segment campaign activation for Healthcare, Education, Manufacturing, Financial Services and Retail.

Lead a team of 4 Marcoms and 3 Subject Matter experts (Enterprise Networks, Webex, Cloud and Compute) in the planning and development of content to support the activation of customer journeys and campaign development in Latam. Responsible for managing the relationship and budget investment for Latam Creative Agencies. Responsible for Customer Advocacy including creation of Customer Stories.• Liaise with Americas and Global Customer Advocacy teams.• Liase with sales and marketing in order to align business priorities with content and campaign development.• Work with cross-functional teams and geographies to ensure a holistic planning and execution of Customer Journeys in Latam• Develop content strategy aligned with short-term and long-term business priorities.• Use content management systems to analyze website traffic and users engagement metrics• Manage content distribution to online channels and social media platforms to increase customer engagement.• Develop Latam editorial calendar.

Lead a team of 4 in the planning, development and execution of regional marketing campaigns including social media ,brand management and communications strategy for Latin America. Responsible for managing regional agencies relationship and media budget investment.• Developed and launched integrated web and direct marketing campaigns that generated USD$14M in sales qualified leads (SQL) in 6 months (2013) with a projection to increase to 45M in the first year.• Manage media budget investment greater than USD$1M/year.• Lead the launch of “Tomorrow Starts Here” a Global Brand Campaign in Spanish (2013)• Generated campaign response-rates of between 10%-15% (Above industry average).• Define campaign’s strategy and yearly plan based on company and business priorities. • Lead the development of digital marketing campaigns based on inbound marketing ( SEO, SEM), outbound marketing (email journeys, social media, digital/print advertising) to create awareness and/or increase leads and pipeline.• Leverage existing corporate marketing programs as well as development of new ones based on Latin America’s priorities and objectives. • Department budget management (Discretionary, Personnel) • Media budget management for Latin America• Vendor and agencies contract negotiations• Campaign performance analysis (metrics) to take real time actions and make future decisions.• Provide guidance and direction to in-country Marketing Managers to ensure adoption of marketing programs and execution alignment based on yearly/quarterly plans.

Define marketing objectives and create yearly plan for Latin America. Regional budget planning and allocation. Create awareness and demand generation programs to increase Cisco's revenue. Engage with internal sales and channel stakeholders to ensure alignment among all areas. Set direction to ensure impactful execution of programs and campaigns at the country level.• Create Latin America’s Distribution and 2Tier yearly marketing plan based on sales and channels objectives.• Provide guidance and direction to in-country Partner Marketing Managers to ensure adoption of marketing programs and execution alignment based on yearly/quarterly plans.• Engage with Corporate Marketing Teams and provide feedback to ensure Latin America’s marketing priorities and needs are included in central plans.• Leverage existing corporate marketing programs as well as development of new ones based on Latin America’s priorities and objectives. • Develop and execute communication plans, promotional activities and advertising campaigns including print, online and social media.• Develop web-based marketing campaigns focused on SEO, SEM, email, social networks and electronic banners to create awareness and/or increase leads and pipeline.• Lead market research studies and analysis.• Campaign metrics analysis and reporting.• Budget management and ROI analysis.• Print and digital collateral material creation to ensure appropriate content/message for the region. • Content development and localization. • Contract negotiations.• Vendor and advertising agencies relationship management.

Define marketing objectives and strategy to create yearly marketing plan for Cisco Small Business product portfolio in Latin America. Budget planning and allocation. Create marketing programs to capture new customers as well as to retain and increase purchases of existing ones. Position Cisco Small Business products in Latin America. Sales, Channels and Corporate Marketing relationship management. Lead campaigns and programs execution in-country.• Create yearly marketing plan based on sales and channels objectives to be executed centrally and at the country level.• Coordinate market research studies; analyze results and used data for planning and decision making process.• SMB (Small and Medium Business) marketing budget management. • Partnered with advertising agencies to plan and execute regional advertising campaigns• Create marketing campaigns covering the entire marketing cycle, from awareness through preference purchase and loyalty.• Campaigns metrics analysis and results reporting.• Developed outbound telemarketing campaigns targeting specific/existing customers to generate demand and promote purchase.• Define, develop and execute communication plans, promotional activities and advertising campaigns including print, online media and social media.• Developed web-based marketing campaigns focused on SEO, SEM, email, social networks and electronic banners to increase customer acquisition, generate awareness & demand as well as to promote customer loyalty• Tailored marketing communication messages to the appropriate audience/customer based on database analysis and segmentation• Collateral material development and localization. • Contract negotiations and agencies relationship management.

• Develop marketing programs from conception to proposal generation. • Generate incremental sales through new and existing accounts.• Negotiate yearly contracts with customers to ensure purchase commitment.• Ensure proper brand exhibition inside point of sales• Work closely with sales teams to support and drive execution of brand strategies.

Managed major Latin America IT vendors marketing budgets. Developed marketing proposals to ensure incremental market share and provide company profitability. Oversee Ingram Micro’s yearly marketing budget. Prepare Ingram Micro’s yearly marketing plan. Handled contract negotiations. Work close together with advertising agency to ensure on time advertising and promotion launches. Increased sales by proposing a marketing plan for new and small product lines.• Develop and implement marketing strategies in order to identify potential customers and business opportunities in Latin America.• Develop marketing strategies that generate market share and revenue in the region.• Plan and coordinate in country trainings, seminars and trade shows for the Latin American market.• Develop communication strategies to promote product launches including printed and electronic advertising, telemarketing campaigns, press releases and events.• Maintain and supervise Ingram Micro’s branding for Latin America.• Work with vendor partners to ensure a mutually rewarding business relationship.• Interact with field and inside sales reps in order to identify market opportunities.• Monitor competitor’s sales and marketing strategies and implement corrective actions wherever need it.• Control and monitor Ingram Micro’s promotional and marketing web page.

Implement and Coordinate sale promotions in the retail stores.Implement exhibition strategies in the Point of Sales.Train supervisors in new marketing strategies to be implemented in the Point of Sales.Negotiate shelve space with each retailer based on Colgate's product and sales strategies delivering products and Point of Sales materials.Negotiate sales of new products to each retailer in order to guarantee sales objectives and Colgate's market share.Perform presentations to customers about Colgate's' new products.Managing product life cycles in the region.Influencing divisions on product positioning in the region. Managing product line budgets for the region.Guiding Marketing Communications strategy aligned to Product Line Strategy.Detecting/Eliminating major regional sales inhibitors.Influencing divisions on field product needs.Provide constant feedback to divisions on changes & trends of product line in the region or changes/trends in the regional economical/political environment.