Develop the organization's marketing plan to retain customers and reach new niches. Promote the group's products and amenities to position the brand among the target audience. Create marketing strategies to maintain the market share and reputation of the brand. Contribute to the country's tourism promotion in international markets, promoting the company's hotel and real estate branch. Coordinate and execute events to consolidate sales by differentiating experiences for current and potential clients. Work on internal communications strategies to disseminate corporate image strategies.

Coordinate and oversee marketing and advertising strategies by product and channel. Executed product launch events for the luxury car range, exhibitions, and brand loyalty events. Coordinate public relations strategies and organize the participation of journalists and influencers in BMW activities worldwide. Monitor publications on traditional and digital channels, analyzing their impact. Generate an action plan to ensure the customer satisfaction index.

Executed and manage the implementation of projects from their initial stage to the final performance and management of inventory for web pages with e-commerce. Execute the customer's advertising plan to convert visits into transactions. Supervise the team of developers and designers per project. Promote the company's services to attract new customers.